Nobody downloaded yet

Leading change in Haworth Asia Pacific case study - Assignment Example

Comments (0) Cite this document
Summary
Case Study Analysis – Haworth Asia Pacific and China: Leading Strategic Change 1. Introduction This paper evaluates the role of Frank Rexach, Vice President and General Manager of Haworth Asia pacific in the change management process of his firm. The paper starts with a brief case summary, which identifies the key issues in the cases…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Leading change in Haworth Asia Pacific case study
Read TextPreview

Extract of sample "Leading change in Haworth Asia Pacific case study"

Download file to see previous pages Finally the paper presents a guideline for Haworth Asia to manage the change journey in the near future. The guidelines present some standard tools and checklists that may help Frank Rexach in mapping an action plan for the future. 2. Case Summary and Key Issues 2.1 Introduction Haworth Asia is the second largest designer and manufacturer for contract office furniture and has recently started its second round of global expansion. The company wants to move towards a business model which works in a more integrative way. This will be a change from their present model in which sourcing and product development happens largely in isolation in different parts of the world. Thus the case was about a company which was a global organization and has to manage issues that are relevant to international marketing or international finance. The company also has to manage cross cultural management. 2.2 Office Furniture Industry Haworth is one of the four global leaders in the contract office furniture industry along with Steelcase, Herman Miller and Teknion. Haworth has been the most aggressive when it comes to global expansion, with presence in Europe, Australia and China. There are different strategies for global expansion and Haworth has been inclined towards acquisitions and others have been more inclined towards joint ventures. In joint ventures or agency relationships, these companies have to bear with agents or partners who try to push their own cheaper products to customers. Any corporation can adopt different methods to expand internationally. As was mentioned in the case Haworth has been able to choose its preferred mode expansion, partly because it was a private corporation. Normally a company starts with joint ventures or agency relations as it expands internationally. The tactics of Haworth, to expand with direct acquisitions, will be considered aggressive by most standards.  2.3   Haworth Asia Pacific Haworth is a private company which has worked to their advantage when it comes to global expansion. Their large competitors have to meet the near term expectations of financial markets, which can be a disadvantage during times of financial crisis (even though the crisis may be due to factors completely external to the furniture business, as in this case it was the dot com bubble burst). Haworth is a global organization since the product design and development takes place largely in USA and Europe, while the sourcing happens largely in Asia, and most of the clients are large multinationals. Haworth Asia pacific differs from Haworth operations in the USA, since Haworth Asia manages both manufacturing and client interaction. In USA, dealers manage the client interface. Haworth Asia was also considering targeting medium-priced segments since they have access to cheap labour and raw material. So when Haworth Asia Pacific decides to shift its head office from Hong Kong to Shanghai, they will be confronted with a unique challenge. For the first time in the history and culture of Haworth, the functions of manufacturing and marketing will be reporting to the same leaders. The conflicts and frictions that are usually between manufacturing and marketing in most industry can occur in Haworth Asia Pacific as well. They merit thorough consideration and analysis. 2.4   Market Analysis Haworth Asia was number two or three in all the markets, but in all the markets there ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Leading change in Haworth Asia Pacific case study Assignment”, n.d.)
Retrieved from https://studentshare.org/management/1394102-leading-change-in-haworth-asia-pacific-case-study
(Leading Change in Haworth Asia Pacific Case Study Assignment)
https://studentshare.org/management/1394102-leading-change-in-haworth-asia-pacific-case-study.
“Leading Change in Haworth Asia Pacific Case Study Assignment”, n.d. https://studentshare.org/management/1394102-leading-change-in-haworth-asia-pacific-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Leading change in Haworth Asia Pacific case study

MSc International Management

...of marketing-mix standardization: German consumer goods companies in Central and Eastern Europe. Heidelberg, Germany: Springer. Daft, R. and Weick, K. 1984. Toward a model of organizations as interpretation systems. Acad. Management Rev. 9(2) 284–295. Cited in Kaplan, S., Framing contests: strategy making under uncertainty, Organization Science, Vol. 19, No. 5, September-october 2008, pp. 729-752. doi: 10.1287/orsc.1070.0340 Eisenhardt, K., 1989. Building theories from case study research. Academy of Management Review, 1989, Vol. 14. 532-550 [e-journal], Available through: City University London Library [Accessed 6 Mar 2011]. Herbig, P., 1998. Handbook of cross-cultural marketing. New York: The...
10 Pages(2500 words)Dissertation

Asia Pacific Business

...Asia Pacific Business It is known that Asia Pacific has shown its potential when it comes to economic activity. Countries like China, Japan, India,Vietnam, Malaysia and Philippines have shown remarkable economic progression over the last few years. The following essay deals with one such scenario wherein we analyze the relations between US and China and discuss about its business. After making a discussion about the relations with China and US, we make an attempt to understand how such business relations affect another major Asia Pacific Country -Australia. This essay looks into these issues by assessing the situation using PEST and SWOT...
5 Pages(1250 words)Essay

Asia-Pacific Region

...appreciate the action taken by the Australian Government of involving their youth in this affair in order to inculcate in their minds the importance of strengthening international relations so as to build sustainable future among the member economies. This approach is vital and effective; it is like putting the future in the hands of the next generation. As we can see, the main goal of the APEC is "to promote economic growth and prosperity in the region and strengthen the Asia-Pacific Community" (Australian Government). It is undeniably that many countries in the Asia-Pacific are economically poor. Majority of its citizens are poor and living even below the poverty...
5 Pages(1250 words)Essay

Asia Pacific Business Region

...: Page 8. 4. CULTURE AND BUSINESS: Page 10. 5. ECONOMIC COOPERATION IN THE REGION: Page 12. 6. MODES OF ENTRY INTO THE REGION: Page 13. 7. THE ROLE OF AUSTRALIA AND THE US IN THE APBR: Page 15. 8. A FRAMEWORK FOR COUNTRY ANALYSIS: Page 17. 9. APPENDIX: Page 18. 10. REFERENCES: Page 19. ASIA PACIFIC BUSINESS REGION IN GENERAL Australia has been a western country in the seething sea of inward-looking Orientals. Bred on the ideology of liberalism, it was natural for Australians to take the lead to usher in the materialistic gospel of free trade in the Asia-Pacific region, where the...
13 Pages(3250 words)Essay

International Asia Pacific Business

...International Asia Pacific Business Introduction Organizations or firms cannot remain “static”. They has to keep on moving breaking ‘boundaries’ bothgeographically as well as economically, to actualize the opportunities and emerge successful. That is, with every firms wanting to expand their geographical reach and make an imprint in various markets, there will be enough opportunities for it, to initiate an entry into a foreign market. To initiate and actualize the entry, firms have to set targets and formulate various strategies according to the situation prevailing in those foreign markets. While formulating the strategies, the organizations’ leader and the management team will firstly look at the...
10 Pages(2500 words)Essay

The Asia-Pacific Region

...on to study groups. With terrorist networks still on the loose and eating the pride of the Bush administration, the negotiation powers vested in US trade officials were kept low (Barfield, 2009). Making assessments on the Obama administration’s foreign policy and scope of influence in Asia-Pacific will be premature, since the President is barely half-way there and has completed but a year of service. It is safe to say, however, that when the Obama administration started, there were already sweeping changes in East Asia brought about by a boom on bilateral Free Trade Agreements. During President Obama’s trip to define the US role in Asian economic...
7 Pages(1750 words)Essay

Pacific Systems Case Study

...Pacific System Corporation Objectives The case study addressed by this paper, aims at analyzing the number and field findings so as to arrive at a clear and rational supplier selection decision. Selection of the most ideal supplier for the new business line was controversial, thus this group has been mandated to identify the most ideal supplier for Pacific System Corporation’s DVD business. However, this process would involve supplier evaluation using the market data provided in the exhibits alongside analysis of consumer worksheets which include information such as financial risk analysis, total cost analysis and sourcing risk management plan. Executive...
4 Pages(1000 words)Case Study

Asia Pacific Business

...that the characteristics of Asia Pacific business system has formatted into an intra and inter firm business network. Moreover, observations in this context reveal that Japan and China have established a strong state and personal relation in order to ensure the existing configuration of Asian business. This implies that the manager-worker distance is minimized in the business organization for proper effective coordination (Bensley, 2010; Redding & Witt, 2008). On the other hand, it has been identified that Japanese firms have adhered to a more indigenous culture of collective groupism, rather than capitalism as witnessed in the case of China. For instance, Lenovo Group Ltd, which is one...
11 Pages(2750 words)Essay

ASIA PACIFIC BUSINESS

...in which we look at the role of the state in the growth of the economies. Looking at the economic growth and development of Asia Pacific, clearly, such developments were due to state policy recommendations (Kraemer, Gurbaxani and King, 1992). For instance, in China and South Korea it emerges that the competitiveness of the economies was sharpened by an active role played by the state in both cases. In the realization of economic development in Asia Pacific region, the state is active in pursuing trade and industrial policies, fostering of human resource development, and in managing the financial sector. As such, the transition of most economies in this...
4 Pages(1000 words)Essay

Asia Pacific Business

...organs of the government. This leads to an improved delivery of services. It is possible to use technology in agricultural development (Rowley, 2007). It will enable farmers improve their produce, hence feeding the nation. For example, the use of green houses to produce fruits, and vegetables. Technology helps in the creation of jobs. This is mainly because the government will employ new people in the vacancies brought forth by these technologies. For example, technological innovations in the mobile phone industry will create jobs in the industry. The best technologies in the Asian Pacific Regions are technologies on that facilitate agricultural development, and communication. Bibliography: Aryeetey,...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Leading change in Haworth Asia Pacific case study for FREE!

Contact Us