Telecom - Verizon Wireless, Sprint, and At&T - Case Study Example

Comments (0) Cite this document
Telecom - Verizon Wireless, Sprint, And AT&T Table of Contents Overview 3 Customer Decision Making Process and Service Encounter Process 3 Positioning 5 Customer Value Proposition 7 Distribution of Services 9 Customer Lifetime Value 12 References 14 Overview Verizon Wireless, AT&T and Sprint are three renowned wireless network operators based in the United States…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Telecom - Verizon Wireless, Sprint, and At&T
Read TextPreview

Extract of sample "Telecom - Verizon Wireless, Sprint, and At&T"

Download file to see previous pages The main objective of purchasing is to preserve the excellence and worth of a company’s goods, to reduce cash tied-ups in register, to sustain the flow of outputs and support the organization’s aggressive position. Purchasing involves development and evaluation of the products’ specifications, reception and processing of requisitions, promotion and evaluation of bids, examination of goods, suitable storage place and release. Thus, it can be said that purchasing is one of the important decisions which needs prior assessment of various factors. The purchasing or buying cycle consists of five major steps1. Purchasing Cycle Source: 1 The buying cycle model according to Weele talks about five factors namely awareness of needs, assessment of alternatives, alleviation of risk, decision and last but not the least achievement of results. With the increasing effects of globalisation and changing business scenario, cellular services have become part and parcel of human life. Increasing need for cellular services has brought quite a few companies into the market. Verizon Wireless, Sprint Wireless and AT&T are three of the popular companies of United States that have successfully catered the need of the customers for certain years. The success of these companies lies on the fact that they could impressively hit the requirement of the prospective customers. The companies came up with foray of alternatives which had been the second stage of the buying cycle model. Verizon wireless provides wireless voice and data products along with services of broadband data. Video services and network accesses are also available to the customers of the company2. Sprint Wireless also provides data and voices services in wireless segment to its customers. Moreover, it provides wireless network with both CDMA and iDEN networks for the customers of United States3. AT&T also provides certain other benefits like WI-FI services, the facility of U-verse which is primarily required to send SMS along with high speed broadband and video services. Moreover, the wireless 4G facility and high speed downlink packet access are also provided by AT&T4. The next stage of the buying cycle is the alleviation of risk. While considering the risks, the existing and the prospective customers of any cellular service basically considers the factor of network connectivity. In this context, it can be said that AT&T and Verizon Wireless have higher market penetration in terms of network connectivity in comparison with Sprint. Verizon is also way ahead when compared to two other companies with respect to other add-on services like Bluetooth. The next step of the buying cycle i.e. decision is the most important. The trend of the market depicts that Verizon having better services, also leads in the market share which ultimately depicts that customers have decided to be with the services of the company. In order to ensure long term sustainability, Verizon Wireless needs to ensure that the customers (both existing and the prospective) achieve their desired objectives. The other two companies, on the other hand, need to ensure that they provide services in such a way that they can attain greater market share in due process. Positioning Positioning is an effort to influence the customer perception for a brand or product in relation to its competitive brands. Positioning is one of significant tools of marketing to highlight a brand ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Telecom - Verizon Wireless, Sprint, and At&T Case Study”, n.d.)
Retrieved de
(Telecom - Verizon Wireless, Sprint, and At&T Case Study)
“Telecom - Verizon Wireless, Sprint, and At&T Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Telecom - Verizon Wireless, Sprint, and At&T

Mergers & Acquisitions. Sprint-T-Mobile

...?Mergers & Acquisitions The potential Sprint-T-Mobile merger is one of most discussed topic in the US telecom industry. More than the merger between the two, the cause of concern is the future of T-Mobile which will have to merge with either of other service providers for survival. A short analysis of the potential merger form various perspectives have shown that it is far better for Sprint to operate individually than to merge with T-Mobile. But for T-Mobile, a merger with AT&T would make more sense than with Sprint. The prospective merger between T-Mobile and Sprint has evoked mixed opinions among the shareholders of both the companies. T-Mobile USA is a subsidiary of German based Deutsche Telekom AG (DTE). The intention of DTE... is...
5 Pages(1250 words)Term Paper

Customer Service Problems: Verizon Wireless

...Service Problems: Verizon Wireless Introduction The practices of the wireless companies in the USA have lead to dissatisfaction. This customer dissatisfaction essentially stems from billing problems, charging for services without authorization, and poor response to customer calls for assistance. Verizon Wireless leads the wireless industry in customer satisfaction surveys, which may be related to willingness to adjust plans to suit customer requirements and the authorization of customer service representatives to make such adjustments. Yet, customer service satisfaction on the whole with the wireless industry is at a low...
3 Pages(750 words)Research Paper

Financial Analysis of Verizon Wireless

... Wireless outperformed them, with the Telecom Services Index finishing at around $110, the Stock Index at $130 and Verizon Wireless at $180 in 2010. This indicates that Verizon Wireless consistently outperforms its competitors. The main competitors for Verizon Wireless are AT&T wireless, and Internet America wireless. Financial information was obtained from United States Securities and Exchange Commission Complete Analysis External Analysis Verizon Wireless offers wireless internet service across America. It primarily competes with other businesses that offer similar services such as AT&T and Internet America. As well as wireless services, Verizon offers a range of phone and other android devices, all of which can be connected... phones, and...
3 Pages(750 words)Essay

AT&T, Verizon, Sprint

.... While national carriers remain committed to privacy protection, the problem persists in modern times owing to clauses that seem to preserve corporate interests at the expense of the client. Focusing on AT&T, Verizon, and Sprint, this paper explores similarities and differences privacy policies with the aim of establishing areas that require improvement. Background and Visions With its origins linked to the Bell Telephone Company that was founded by Graham Bell, AT&T commands a large market share across its subsidiary companies that offer a wide range of products and services. The company boosts a large following of more than 100 million subscribers of broad range...
6 Pages(1500 words)Research Paper

A merge and acquisition study and report

...Bank is trying to enter the U.S. market. Industry Nokia Telsa and Radio communications led to the development of the telecom industry from 1900 onwards. Telecommunication is a growing industry and uses high technology in its operations. United States (U.S.) being the world’s most technologically efficient nation has a well established telecom industry (FCC, 2005). “Companies in this industry provide wireless and wire line telephone and data services; cable and satellite television distribution services; and Internet access. Major companies include the US-based AT&T, Verizon Communications, and Comcast, as well as Japan's Nippon Telegraph and Telephone...
15 Pages(3750 words)Term Paper

Verizon Wireless Marketing

...VERIZON WIRELESS Verizon is the second largest US telecommunications services provider (after AT&T). The company's wireline business provides local telephone, long-distance, and Internet access services to residential and small to mid-sized businesses in 28 states and Washington, DC. It has about 40 million voice access lines in operation and it serves about 8 million broadband Internet customers. Verizon Wireless, the company's joint venture with Vodafone Group which is known legally as Cellco Partnership, is the #2 US wireless provider (after AT&T Mobility), with around 65 million customers. Verizon Business provides communications and information technology (IT) services to global business and government clients. Headquartered... in...
3 Pages(750 words)Case Study

Verizon Wireless

...23 October 2008 Verizon Wireless Case Study The success of Verizon Wireless in the market can be attributed to its ability to pinpoint customer needs and requirements which are overlooked by its competitors. The case points out the strategic advantages of Verizon allowing it to minimize churn while increasing its overall shares in the market. This paper, through a SWOT analysis will be focusing on the strengths of the company built by its commitment of providing the maximum customer value through various investments. Strengths: The distinctive competencies of Verizon Wireless are generated from its investment in...
3 Pages(750 words)Case Study

AT&t Wireless to franchised link. Vice Chairman and COO Mr. John D. Zeglis and senior administration equipped the plan. AT&T would diminish 1998 capital outflow to as small as $7 billion, compared to protrusion of $9 billion to $10 billion. Latest pricing strategy would purpose the peak 20% of communications services customers who buy goods vary from Internet services to cell phones. AT&T attributes 80% of its $6 billion yearly revenue to this high-end section. The pricing policy would depend on calling amount, somewhat than residency or space. AT&T, the major US telecom firm with 90 million consumers, will face strong opposition in wireless and local...
9 Pages(2250 words)Essay

T-Mobile - Sprint Merger

..., the merger will be beneficial for Sprint shareholders. Impact on T-Mobile Shareholders Sprint is third largest mobile wireless service provider having increasing number of subscribers and better customer satisfaction rate, and it uses Google’s software, enjoys a strong spectrum position in conjunction with Clearwire’s WiMAX Network making it first 4G product offering and has unlimited data plans. T - Mobile shareholders will be benefitted in the deal as Sprint owns more spectrum than its competitors and its customer list is 48% more than T-mobile. Overall, it is an attractive stock for shareholders and the target...
4 Pages(1000 words)Essay

Sprint Wireless Service RECYLING Program

...for recycling the most number of devices in a week. Currently, it has been named as the most eco-focused wireless carrier. Sprint has been the first U.S. telecom company to deliver an ‘A+’ corporate social responsibility grade (Sprint). The Sprint Buyback Program has been very successful since its start, which is evident from the fact that the company had collected nearly 35 million devices for reuse and recycling by the end of 2011. The collection rate has always seen an increase with every passing year. The rate experienced a huge climb-up in the years 2010 and 2011, 36 percent and 40 percent respectively, due to stellar performance by the in-store...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Telecom - Verizon Wireless, Sprint, and At&T for FREE!

Contact Us