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Business Plan - Essay Example

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Problem Description: How will PPQ cope with the increasing competition in automotive industry and improve employee loyalty with its current location and other locations to establish? Objective: To be one of the top 5 players of the SUV automotive parts industry and increase PPQ’s global presence in the next 5 years, winning loyalty from its customers and employees…
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Business Plan
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Download file to see previous pages 5. Increase charity from 0.5 of total profits to 5% in 4 years. SWOT Analysis: Strengths 1. Company attends to its corporate social responsibility by doing charity work. 2. PPQ is in par with the industry’s average profit margin for the last 3 years. Weaknesses 1. High employee turnover rate. 2. The market share of 5% is just fair. Opportunities 1. Japan’s increasing need for auto parts industry companies after the tragedy last March 2011. 2. More females are using SUV cars and market share of SUV type is increasing. 3. One of Japan’s road to recovery is to boost employment. Threats 1. There are low cost countries such as India, China, and even Korea that are already competing in this industry that could possibly be one of the leading players in SUV cars in the future. 2. Costs for new facilities that will be built when entering a new location. Alternative Courses of Action/Analysis of PROs and CONs 1. Build new facility in Japan and continue with its operations in US. Advantages: The latest tsunami tragedy that happened in Japan made other existing companies close out and this is an opportunity for PPQ to lead the industry in Japan. Since PPQ attends to its corporate social responsibility, opening a facility in Japan would be an opportunity to provide jobs to families there. PPQ will be able to gain revenue while also helping people have jobs. Japanese employees are most likely to be more cohesive as compared to their existing employees since they are recovering from their recent tragedy encounter. Disadvantages: The industry in Japan is starting up again and so competing globally may somehow be difficult. Continuous operations in US would mean that PPQ has to work on building their loyalty from their employees so as to increase employee turnover. 2. Build new facility in one of the following countries: India, China or Korea where industry is already growing and continue its operations in US. Advantages: There are more buyers in the said countries especially that the SUV industry is heating up in China. Disadvantages: PPQ has to cope up with the existing companies established in any of the said countries. The SUV industry which is growing could also mean that there are several competitors already. Continuous operations in US would mean that PPQ has to work on building their loyalty from their employees so as to increase employee turnover. 3. Focus on opening new facilities in different locations and close its US location since there is very high employee turnover rate already. Advantages: PPQ would no longer need to invest on time, effort and costs on winning their employee loyalty in US region if they will be giving up the said location. Disadvantages: Possible risk will be encountered since PPQ will be investing in a very new location which it has not made operations yet. It will not have another location as a backup or to exchange parts with just in case there is a shortage in the new location. Recommendation It is recommended that PPQ take ACA#1 which is to invest in Japan to pursue on entering the SUV industry of the said country and work on making it grow there. It should also continue with its current location in US right now and decrease its employee turnover rate. The US location has always been PPQ’s home headquarters and so the company knows the business in the region, the market share and average revenue of PPQ in US is ...Download file to see next pagesRead More
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