A market environment analysis will be conducted in respect of the package holiday industry by using appropriate analytical tools and evaluating conditions in the market environment occupied by the holiday package industry. …
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Thereafter, using appropriate analytical tools, the resource capability of Thomas Cook will be evaluated by highlighting its threshold and unique resources, and its core competences. Eventually, the strategic fit of Thomas Cook will be evaluated in the light of its strengths and weaknesses.
Thomas Cook Group plc, which was established in 1841, is amongst the world's top leisure travel groups with sales exceeding £10 billion and over 22.5 million customers. The company operates in six geographic segments in 21 countries and leads in its portfolio of travel brands. It has a flexible asset light business model with an experienced management team that believes in the strategy of delivering top line margin growths.
The package holiday industry is a sector that has been fulfilling people’s aspirations in meeting their travel and tourism needs. Companies in the industry are adept in bundling different elements of a holiday into a convenient package whereby charter flights, accommodation, meals and transfers are taken care of at the given price per package. The package holiday industry is large and highly competitive and fragmented because of which companies in the sector have to be very professional and organized in providing the best prices and services. The industry can be segmented into transportation, destination, accommodation, customer management, activities, duration, price and quality.
1.4 Why have you cho
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Thomas Cook is an international operator of tours. The company stands out because of the participation of vacationers and tourists in order to ensure the vision of the company “The Whole World of Travel”.
8 4.1Horizontal Integration Strategy 9 5.0Marketing Productivity 11 6.0Marketing Functions 12 6.1Corporate Marketing 12 6.2Strategic Marketing 12 6.3Product Management. 12 6.4Product Marketing 13 6.5Field Marketing 13 7.0Analytical Models 13 7.1Economies of Scale 13 7.2Core Competences 14 7.3Competitive Analysis 15 7.4Positioning 16 8.0Summary of findings and critical factors for the takeover’s future success 17 8.1Innovation 17 8.2Global Appeal 18 8.3Customer Loyalty 18 9.0Conclusion 18 References 20 1.0 Introduction The business environment today has been faced by numerous challenges, some of which may be beyond the ability of a business to control.
easyJet 19 3.3.1 Financial Resources / Competencies of easyJet 19 20 3.3.2 Human Resources/Competencies of easyJet 22 3.3.3 Unique Resources/Competencies 22 3.4 Evaluation of Sustainable Competitive Advantage of easyJet 23 3.5 Summary of Task B 23 4.0 Task C 24 4.1 Strategic Direction of easyJet 24 4.2 Strategic Fit of easyJet 26 4.3 Summary of Task C 28 References 29 Appendix 35 Appendix A: PESTEL Analysis 35 Appendix B: Porter’s Five Forces Analysis 37 1.0 Introduction The package holiday is a blend of transport and tourism which is sold by the tour operators through proper advertisements.
stainable Competitive Advantage 22 3.10 Summary of Task B (Strengths and Weaknesses Analysis) 23 4.0 Task C 24 4.1 Strategic Direction 24 4.2Strategic Fit with Environment 24 4.3BCG Models 25 4.4 Summary of Task C 26 5.0References 27 Appendix 35 Appendix A: PESTEL Analysis Scan 35 Appendix B: Five Forces Analysis Scan 36 Appendix C: Value Chain Scan 37 Appendix D: Value Network Scan 38 1.0 Introduction 1.1 Brief Introduction of Virgin Holidays Virgin Holidays is regarded as one of the most flourishing transatlantic operators of tour.
A major part of HMV's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the HMV Company.
The objective of this study is to: provide a brief description of the Chocolates industry, analyze the business strategy of Thornton's PLC using Porter's Generic Strategies, analyze the internal and external environment using SWOT analysis and finally, evaluate the effectiveness of Thornton's PLC current strategy.
Thomas Cook, a cabinet maker from Market Harborough, a village in England planned a train ride for temperance supporters for a meeting in Loughborough 12 miles from Leicester, little did he know that the particular event would be instrumental in the creation of this well known company of tour operators.
In 1972 the company was recorded to acquire another company which was then the largest of UK travel chains, named Lunn Poly. After this acquisition the company’s travel agents were known as Thomson and the airline was renamed as Thomsonfly that travels over more than 80 holiday destinations.
Today, globalisation has undermined the traditional travel agency distribution model, and Hamal and Prahalad argue that a central element of this is the shift in how companies compete with each other, with the underlying basis of competition moving towards “soft” factors such as reputation, service and market placement and positioning.
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