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Strategic Management Analysis. Thomas Cook Group plc - Assignment Example

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A market environment analysis will be conducted in respect of the package holiday industry by using appropriate analytical tools and evaluating conditions in the market environment occupied by the holiday package industry. …
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Strategic Management Analysis. Thomas Cook Group plc
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Download file to see previous pages Thereafter, using appropriate analytical tools, the resource capability of Thomas Cook will be evaluated by highlighting its threshold and unique resources, and its core competences. Eventually, the strategic fit of Thomas Cook will be evaluated in the light of its strengths and weaknesses.
Thomas Cook Group plc, which was established in 1841, is amongst the world's top leisure travel groups with sales exceeding £10 billion and over 22.5 million customers. The company operates in six geographic segments in 21 countries and leads in its portfolio of travel brands. It has a flexible asset light business model with an experienced management team that believes in the strategy of delivering top line margin growths.
The package holiday industry is a sector that has been fulfilling people’s aspirations in meeting their travel and tourism needs. Companies in the industry are adept in bundling different elements of a holiday into a convenient package whereby charter flights, accommodation, meals and transfers are taken care of at the given price per package. The package holiday industry is large and highly competitive and fragmented because of which companies in the sector have to be very professional and organized in providing the best prices and services. The industry can be segmented into transportation, destination, accommodation, customer management, activities, duration, price and quality.
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