Customers are an integral part of any organization, company or business. Customers have indeed remained this useful for years and there is no indication that the usefulness of customers to companies, organizations and businesses will cease any time soon. …
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Customer relationship management is something that cannot be done haphazardly. Indeed, to achieve a workable customer relationship management, one needs to put in place a lot of factors that would come together to form what would be known as a strategic plan. Perhaps the presence of a strategic plan for customer relationship management is one major different between a customer relationship management that works and one that does not work. By a customer relationship management that works, reference is being made to a customer relationship management that goes a long way to ensure that customers are pleased and that they make decisions out of what they have seen to continue doing business with a particular company or organization. In today’s contemporary business world, a lot of business managers have only being concerned with putting to practice any customer management theory they hear without taking time to research into what each customer management theory should be made up of. For a management that is geared towards enhancing customer relationship management for instance, such as a management would recruit all necessary components that make a strategic plan for customer relationship management workable and result oriented. Such as a strategic plan would inculcate the principles of social media team, which has been identified as one of the world’s most modern means of succeeding in customer relationship management. In the plan therefore, there are four levels of social generations for the company. These four levels may well represent five years whereby one of the levels is implemented in each of the years. The four levels of social generations are discussed below. Level 1 – Generation of Social Relationship – Year 1 Though customers are the major money makers for every business, it is important that business owners and customer relationship managers see customers as an integral and socially bonding part of their companies. Most often than not, customers are seen as a reserved part of the business. For this reason, the customer is seen to be useful only when the company is sure to make some earnings from them. It has however been proven that this is an unworkable principle for maximizing the impact customers can make in a business financially. Though customers do not have defined portfolios in the running of business expect when they are shareholders,
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However, with the growing numbers and size of business enterprises, large organizations must offer more than the best services and products to their customers in order to beat the competition (Greenberg 4). This paper will explain what customer relationship management (CRM) system is, its components and the values it adds to an organization.
This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been limited to only a single aspect of the business operations and companies are now adopting various changes that have seen them generally changing every aspect of their operations as opposed to changing only a single aspect of their operations.
The researcher formulated key objectives that enabled the researcher to offer effective research analysis during the report writing. The report provided detailed information about situation analysis and in this part; the author provided varied strategies such as use of SWOT analysis.
A study is made about the process involved and the impact on overall business strategy of any organization)
'Information Management' is an umbrella term that encompasses all the systems and processes within an organization for the creation and use of corporate information (Robertson, 2005).
Studies also show that most efforts at establishing a long-term relationship with customers actually achieve the opposite results. A survey of 300 US firms in the automotive, financial services, high-tech and travel industries (Shankar, 2001), for example, noted that the business models and organizational structures of these firms bring them farther instead of closer to their target customers, mainly because of the rapidly changing business environment of today.
In addition, a business can position its entire brand as one which is focused on customer relationships, such as emphasising a company value which is congruent to consumer values. Regardless of the specific model used from organisation to organisation, CRM is all about satisfying the customer as a means to build profitability or achieve organisational performance.
In order to make sure that businesses of today can be successful, the business needs to make sure it is “customer-centered.” This implies a movement away from the former business focus of “process centered.” This
Media all over the world has a massive influence on the society. Media is a very dynamic and mass appeal oriented source. Media has the power to influence a society with its news and contents. Media and people have a symbiotic relationship. Media
According to the report the first requirement of making this happen is gaining the commitment of the top management serving at all branches across the world regarding the effective implementation of the Oracle CRM technology. Integration of the vertical silos and the horizontal process standards is hard to obtain without addressing the needs.
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in
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