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Apple Computer - Case Study Example

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Apple Inc. (Apple Computer) was founded in 1976 by Steven Wozniak and Steven Jobs. The first product of the company was a mass-produced personal computer Apple I. …
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Apple Computer
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Download file to see previous pages The company’s vision and strategy are in providing the world with innovative products. Apple Inc. sees innovation and products with superior ease of use as its major competitive advantages.
Therefore, the aim of the given analysis is to discover what internal and external forces were driving the organization to its success, as well as what particular strategies were the key to Apple’s becoming so competitive in a number of industries. Apple’s case is an example of outstandingly implemented diversification and innovation in products and services. To me personally the most interesting thing about this case was to discover how Apple created and used its competitive advantages to compete in multiple niches. In addition, it is interesting to analyze how the company’s management team, its stability and consistency, contributed to the growth and development of Apple Inc.


2) External Analysis
Macro Environment
Since Apple operates internationally, the number of external forces influencing the company’s operations is quite large. In addition, Apple Inc. has managed to successfully enter and compete in a number of general market segments. Therefore, the company has to monitor and deal with different trends of each of the segments it operates in. furthermore, it can even be said that in many sectors Apple is the company that creates new trends.
Apple computer
The second quarter of 2008 has shown Apple’s growth rate to be 31.8% since the previous year. At that time Apple became the third largest PC manufacturer in the US, coming after Dell Inc. and Hewlett-Packard – the greatest competitors of Apple Inc. ...
tion, it is interesting to analyze how the company’s management team, its stability and consistency, contributed to the growth and development of Apple Inc. 2) External Analysis Macro Environment Since Apple operates internationally, the number of external forces influencing the company’s operations is quite large. In addition, Apple Inc. has managed to successfully enter and compete in a number of general market segments. Therefore, the company has to monitor and deal with different trends of each of the segments it operates in. furthermore, it can even be said that in many sectors Apple is the company that creates new trends. Apple computer The second quarter of 2008 has shown Apple’s growth rate to be 31.8% since the previous year. At that time Apple became the third largest PC manufacturer in the US, coming after Dell Inc. and Hewlett-Packard – the greatest competitors of Apple Inc. Though the competition is quite fierce, Apple refuses to compete on price, relying on reliability, design elegance, ease of use and integrated features of their computers instead. This distinguishes the company in the personal computer market niche. The company, again, showed to stick to its innovation strategy having introduced the newest and thinnest in the world notebook – MacBook Air, thus filled the niche of portable Wi-Fi compatible devices. Personal digital entertainment devices – iPod iPod and iPod Touch have, actually, created a new niche of technologies. These devices enabled users to enjoy the abilities of a portable media player and Wi-Fi Internet device in one. In addition, this pocket PC can download games and other applications, thus contributing to the growth of digital entertainment and game market shares of Apple. Mobile communication devices – iPhone ...Download file to see next pagesRead More
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