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The Company is driven by a commitment towards its client that basically involves a guaranteed satisfaction among its clients; with an agreement to refund clients in case they fell they are not properly served (www.bosleys.com).
Additionally, Bosley by Pet Value is driven by the commitment to develop and maintain a good rapport with its clients, through creating a pleasant environment for clients as they shop. On the other hand, the company is driven by the philosophy based on the belief that good nutrition is the foundation for healthy and happy animals. In this regard, the company has employed experts on animal nutrition to ensure that animals are provided with best premium brand food, thus healthy life (www.bosleys.com).
The success of this retail company over the last three decades can be attributed to a number of operational strategies that is has employed overtime. These operational strategies have enhanced its competitive advantage over the last three decades, thus making it one of the largest retails in British Columbia (www.bosleys.com). The operational strategies do not only focus on provision of high quality pet food products, but also extends towards the provision appropriate prices. The company has employed the following pricing strategies:
This is a pricing strategy that was recently introduced by the company. Specifically, the company has introduced this pricing concept in Vancouver as well as in all the retail shops in British Columbia. This strategy involves the provision of flyer saving and special offers after a client has purchased a product. Basically, the flyers indicate goods and services that are offered at discounted prices and the special offers that are currently provided by the company.
The company has also employed the concept of special promotion as a strategy for pricing its products. Basically, special promotions involve providing clients with
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(“Micro economic analysis-Bosley's by pet value Essay”, n.d.)
Retrieved from https://studentshare.org/macro-microeconomics/1667029-micro-economic-analysis-bosleys-by-pet-value
(Micro Economic Analysis-Bosley'S by Pet Value Essay)
“Micro Economic Analysis-Bosley'S by Pet Value Essay”, n.d. https://studentshare.org/macro-microeconomics/1667029-micro-economic-analysis-bosleys-by-pet-value.
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