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Is Rim Destined to eventually Fail - Essay Example

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The services and products they provide mainly depend on the relevance to the current market needs. This means that if the taste and preference of the customers’ shift away from a product the demand for such a product…
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Is Rim Destined to eventually Fail
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Is Rim Destined to eventually Fail

Download file to see previous pages... The growth is witnessed in terms of output, staffing and the manufacturing infrastructure. The consistent increase in volume of the company’s products ensures its competitiveness in the marketplace by confirming that the products it supplies are market-friendly and adequate to the ever-increasing number of customers. The increase in production is fueled by the adequacy of staff. Adequate staff ensure that work is concluded on time hence meeting the company deadlines. Manufacturing infrastructure on the other hand facilitates invention and innovation resulting in originality of the company products (Palmatier & Crum, 2003).
Externally, there is the ever-rising pressure from the rapidly expanding consumer base; RIM products experience a short lifecycle. Therefore, they have extended manufacturing contracts to likeminded firms to help them in production to meet the ever-rising customer demands. This has extended the decision making chain resulting in complexity when it comes to market efficiency and decision-making in terms of enhancing supply chains. The software makeup of the organization is also not up to the task prompting the implementation of a decision support system for the company to ensure it continues its operations successfully (Chopra & Meindl, 2001).
In the recent past RIM has been quite successful and because of this success a crop of challenges have come up threatening the success of the corporation. The company introduced seven new models of their products within the last 18 months. The challenge with these products is their shortened lifecycle that has reduced further from 2 years to a mere 1 year. Reports show that the company’s product portfolio has become very complex ranging from 18 to 100 possible end combinations of the models with only seven lines of products. This has the challenge of easily creating what we call an ...Download file to see next pagesRead More
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