StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Current Market Conditions Competitive Analysis_365 - Essay Example

Comments (0) Cite this document
Summary
Cola-Krazy will be a new line ofproduct that will compete not only from the established products of Coca-cola but also from the competitive…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Current Market Conditions Competitive Analysis_365
Read Text Preview

Extract of sample "Current Market Conditions Competitive Analysis_365"

Macro & Micro Economics September 14, Current Marketing Conditions Competitive Analysis_365 Cola Krazy Introduction Coca-Cola sells more than 3,500 beverages, that include diet to regular beverages, fruit drinks, waters, energy drinks worldwide. Cola-Krazy will be a new line ofproduct that will compete not only from the established products of Coca-cola but also from the competitive companies in the market, both domestically and worldwide, and in the process, Cola-Krazy will be exposed to various marketing problems. A marketing analysis is needed to analyze the profitability of this new product.
Factors that affect demand supply
In introducing the Cola-Krazy, it is important to consider factors that affect demand and supply for beverages that eventually affect the new product.
According to the study of econPort there are at least six factors that dictate demand and supply. First is the price that has an inverse relation, that means consumers want to buy more when the price is low, and will buy less when it is high. Next is the income wherein the effect of buying depends on the income. But this type of reasoning depends on the kind of commodity. For normal goods, as income increases demand also increase, and demand for product decrease as income lessens. Next is Tastes and preferences of consumers; Demand is also affected by consumers taste and preferences, particularly now, that consumers have become health conscious. Another aspect is the consumers’ expectations. When consumer anticipates a price increase, tendency is to stock up, because this is an expectation of what to happen. A demand for instance, is affected by weather, Consumption increases during hot weather, and decreases in winter.
Equilibrium Price
The dictionary has defined equilibrium price as the quantity of goods buyers are willing to buy and the quantity of goods sellers are willing to sell. The equilibrium price is found in a diagram where supply and demand interacts . P1 and Q1 are the points of equilibrium where supply = demand. At any price above P1, supply exceeds demand price below P1demand exceeds supply. (tutotr 2u)
Definition of the market
Target market of the new Cola drink is the American consumers, who, according to Huffpost Healthy Living, (05, July, 2012), half of the number of American surveyed, drink soda on a daily basis, with an average of 2.6 glasses. Study of Diechert, Mehga, et. al ( Feb 22, 2006)shows soft drink industry has a market share of 46.8 % that competes with that of non-alcoholic drink Business wire( February 04, 2011) estimates soft drinks’ global market to have a volume of 465.4 billion liters, which is an increase in the consumption of 16.7% since 2006. Clearly, this is an indication that the soft drink industry is still strong and a profitable industry. Outside U.S., there is an indication that Coca-Cola does not retain sales leadership, so this a big opportunity for the introduction of Cola-Crazy to hit the market. Soda has been the trademark drink of the younger generations and the next to come. It is generally consumed by all kinds of generation, young and old. People are shown to be drinking soda, even without slight thinking, Lifestyle Lounge says.(Lifestyle Lounge (Side effects of drinking Soda).
Competition
The soft drink industry is shaped by three rival competitors for market share: Coca-cola holds 50% global market share, PepsiCo at about 21%, and the Cadbury Schweppes, 7%. Other small players are the Colt Corporation and the National Beverage Corporation.(Deichert, Megan et. al. Feb. 22, 2006).

References:
Research and Markets. In 2014, The Global Soft Drinks Market is forecast to have a Volume of 465.4 billion liters, an increase of 6.7% since 2009. Business wire. Retrieved 14 September 2012 http://www.businesswire.com/news/home/20110204005758/en/Research-Markets-2014- Global-Soft-Drinks-Market. Retrieved 14 September 2012
Deichert, Meghan, Ellenbecker, Meghan, Klehr, Emily, Pesarchick, Leslie & Ziegler, Kelly. Strategic Management in a Global Context. 22 February 2006. Retrieved 14 September 2012
“Side Effects of drinking Soda”. Lifestyle Lounge Retrieved 14 September 2012 http://lifestyle.iloveindia.com/lounge/side-effects-of-drinking-soda-2866.html
EconPort. Factors Affecting Demand. Retrieved 14 September 2012http://www.econport.org/content/handbook/Demand/Factors.html
tutotr 2u. The concept of market equilibrium. Retrieved 14 September, 2012 from http://tutor2u.net/economics/revision-notes/as-markets-equilibrium-price.html
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market. The product I have in mind is a new energy drink that will be called Cola-Krazy from Coca-Cola. PLEASE ANSWER THE FOLLOWING QUESTIONS:
1-Factors that affect demand, supply?
2-Equilibrium prices in the market in which the competitor organization operates:
3-Define the market for your chosen product, including an analysis of its competitors, potential customers(I was thinking young people), or potential buyers. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Current Market Conditions Competitive Analysis_365 Essay”, n.d.)
Current Market Conditions Competitive Analysis_365 Essay. Retrieved from https://studentshare.org/macro-microeconomics/1603131-current-market-conditions-competitive-analysis365
(Current Market Conditions Competitive Analysis_365 Essay)
Current Market Conditions Competitive Analysis_365 Essay. https://studentshare.org/macro-microeconomics/1603131-current-market-conditions-competitive-analysis365.
“Current Market Conditions Competitive Analysis_365 Essay”, n.d. https://studentshare.org/macro-microeconomics/1603131-current-market-conditions-competitive-analysis365.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Current Market Conditions Competitive Analysis_365

Fisher & Paykel Market Audit and Competitive Analysis

...? Fisher & Paykel Market Audit and Competitive Analysis Executive Summary The project deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. This is because Australia has experienced a high demand for white goods product and it would be feasible for Fisher & Paykel to commence business where the demand for its product is high. Fisher & Paykel a well known manufacturing company of white goods would supply two main products in Australia the washing machine and dishwasher which was lately introduced by the company. Since the demand is high the competition is stiff and thus Fisher & Paykel decided to promote is product through television pint media and by giving offers...
19 Pages (4750 words) Essay

Market Audit and Competitive Market Analysis

...?REVISED WITHOUT IN-TEXT AS REQUESTED Section C: Market Audit and Competitive Market Analysis I. The product Relative advantage In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a company’s product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process. This means that the relative advantage of the product must be factored into the planning process. With specific reference to kikk.k, her targeted products are writing utensils (pens and pencils), notebooks, journals, cards, wrapping, diaries, and calendars. The relative advantages for these products are that they have a wider usage coverage including...
5 Pages (1250 words) Assignment

Current Market Conditions Competitive Analysis

For that reason, this paper shall undertake a thorough analysis of the history, products, market, and target price of McDonald’s. Further, this shall also touch on various issues related to competition in the national and international food industry, especially on subjects concerning price target, financial conditions, and market shares. Current Market Conditions and Competitive Market Analysis History of McDonalds McDonalds is the largest hamburger fast food chain restaurant in the world today. It currently serves 119 countries with at least 68 million customers every day (Yahoo Finance, 2012). McDonald was born in 1940, with its first branch opened to public by Richard and Maurice McDonald in California. It was in 1948 that the...
5 Pages (1250 words) Essay

Apple Inc. Current market conditions

The firm is estimated to have the majority of the smart phone market with the main competitors being the Research in Motion of Canada, Samsung of North Korea and the upcoming Huawei of China. On its launch of the Smartphone, the firm was able to sell over ten million units within a month which was a record not only for the firm’s product sales but also for the market. New version of the same product has been very successful with million units in sales made for each new version which is after every two years. Apple has proved to the world that it is a future firm and that it is here to stay. This has to do with its history of innovation and surprising the consumers with new products just when the customers thought they had everyth...
7 Pages (1750 words) Essay

Current Market Conditions - Toyota

...Current Market Conditions – Toyota  Toyota is considered to be the largest automobile company in world whose sellings are over 8million models arcross the globe. Toyota positions not only among the topseller automobile companies but also has gained the customer satisfaction. Toyota is basically a Japanese car corporation. Toyota has been damaged due to the recent diminished in the price of U.S dollar. The main competitors of Toyota in the market today are General motors and Honda. General Motors is dominating the market since last 81 years. Honda fills major portion of automobile consumers also, which takes up to 17% of the market share alone. Toyota’s manufacture numbers get to a 726,103 units, which indicated the company’s overall...
2 Pages (500 words) Essay

Competitive Strategies and Government Policies ECO 365

...Competitive Strategies and Government Policies Global competition has affected almost every industry in the economy of the world with motor vehicle manufacturing industry experiencing the greatest competition. New companies have been emerging in this industry because of globalization. Moreover, organizations have been merging and expanding to increase their competitiveness. This has made pricing of products and sustainability of profits in this industry difficult. The type of merging that has greatly affected this industry is horizontal merging. According to Arnold (2008), a horizontal merging in a type of merging in which two or more organizations, dealing in similar products, and operating in the same market combine to make a single...
1 Pages (250 words) Essay

Target Market and Competitive Analysis

... promotional materials in widely-dispersed markets across the country. Low franchising fees also keep corporate overhead reduced in marketing, allowing more aggressive promotional advertising to be developed and distributed corporately and across the growing franchise network. Growth in the chosen four markets is generally at 70 percent since 2000. It is also estimated that over 70 million individuals will have reached retirement age by 2030, providing a stable growth opportunity. Competitive Analysis Visiting Angels, America’s Choice in Home Care, has one of the most well-known brands in the country, consisting of a network of over 170 locations across the nation. Years of promotion and appropriate targeted advertising have given...
4 Pages (1000 words) Research Paper

TARGET MARKET & COMPETITIVE ANALYSIS

...The Cheesecake Factory: Target Market Introduction Market segmentation and choice of target market are important elements of marketing strategy. A company that segments the market and identifies target segment(s) ends up delivering superior customer value (Dibb & Simkin, 1997). What is important is that the company satisfies the needs of its target market in a better manner as compared to its competitors. The Cheesecake Factory located at 251, Macy’s building, 8th floor, Geary St, San Francisco, CA 94102 can segment the market and target multiple segments. One of the target market identified for this particular restaurant is the ‘shoppers’ that come to Geary St where the restaurant is located. The ensuing discussion is on the values...
4 Pages (1000 words) Essay

Current Market Conditions Analysis competitive Analysis

...COMPETITIVE MARKET ANALYSIS COMPETITIVE MARKET ANALYSIS Introduction In business, staying competitive can be one of the key things. This will enable the company to counter competitors products accordingly making continued returns. When a business is engaged in a competitive sector, having a wide product line helps to spread the risks and uncertainties. Analyzing how competitive the market can be allows business make important decisions with regards to whether to introduce a new product or not to maximize profit. This paper seeks to analyze the relationship between diminishing marginal productivity and both labour and capital. The relationship between the amount of labour & capital employed and the law of diminishing marginal productivity...
1 Pages (250 words) Essay

Current Multimedia Business Conditions

The prime source of revenue for multimedia companies is through website development.  The next biggest source of business is from the education and training market.  While of late, the video gaming and entertainment businesses are growing at a rapid pace.  Hence, it is predicted by analysts that in another 5 years "video gaming and entertainment" would replace "website development" as the leading source of revenue.
The term "multimedia" has come to represent applications and technologies that transform textual, visual and aural data.  These applications also support the interactive usage of audio and video streams.  In other words, multimedia is the presentation of information in a combination of mu...

18 Pages (4500 words) Case Study

The Fact about UK Chocolate Market

Chocolate is the UK’s favorite impulse snack. Consumer’s eating habits and lifestyles are constantly changing as people due to busy life schedules depend mostly on chocolates and short snacks to make up for missed meals. Even though few have concerns and awareness about sugar and fat in chocolate, they regard it to be an affordable daily treat. Women play a major role in the chocolate market as they are the largest purchasers of chocolates either for home consumption or for giving the gift. The most remarkable fact about the UK chocolate market is that people over 55years of age consume chocolate worth 700 pounds every year, which accounts to be 21% of the total chocolate consumption.

For a new chocolate bra...
9 Pages (2250 words) Case Study

The Implications of Excess Capacity in the Jewellery Market

High conglomerates have the capacity to project themselves in key locus points attracting customers and promote their Jewellery designs through advertisements to acquire the customer interest at the expected level achieving brand loyalty.
The Supply factor outpaces the demand for jewellery leading to reduction of prices, minimizing the ultimate corporate profit by a small percentage and increase in job cuts as a measure of sustainability.
Traditional small jewellery and watch operators suffer a major setback in business because of the increasing competition from luxury goods and high fashion conglomerates. There are many instances where traditional jewellery has lost its importance and the demand for the same is fading b...
8 Pages (2000 words) Case Study

Personal Choice: A Comparative Analysis

Published in 1915, the poem’s elements of individual freedom and choice owe much to the nation’s foundational thought that can be traced from Thomas Jefferson to the very core of Ralph Waldo Emerson and can even be seen to embody a European existentialistic spirit. Today, Frost’s poem represents us all, whenever we face the diverging paths in our own lives.

The essential symbolism behind The Road Not Taken is the freedom of choice. Frost advances this metaphor by comparing the decision-making process to, “Two roads diverged(ing) in a yellow wood.” It’s notable that Frost uses the ‘roads’ for his symbolic task over the perhaps more clichéd choice of ‘paths&rsqu...
10 Pages (2500 words) Case Study

Toyota's Position on the Market

Finally, the paper will end with a conclusion based on the analysis of the above-mentioned sections as presented in this report.
Toyota Motors is a Japan-based automobile producer and assembler of top quality vehicles that have received wide worldwide consumer acceptance and popularity. Toyota has been operating in both developed / advance countries (the US and Europe) and emerging economies (including China, India, in African, Middle East, and Latin America) so that it could cater to a large pool of (willing and able) customers in these economies. The major products offered by Toyota are Camry, Lexus, Prado, Prius, and many others, etc. Toyota claims that its products are safe, secure, reliable, comfortable, durable and hass...
8 Pages (2000 words) Case Study

Rhetorical Analysis of Obama Inauguration Address

Not only was the Republican regime of the two Bush Presidents now formally over, but for the first time in history an African American man was taking on the highest and most powerful role in America, and arguably also in the modern world. The weight of history on his shoulders was very heavy, and expectations from all around him were impossibly high. He was no doubt well aware that this speech would be broadcast across the world and closely analyzed by supporters, opponents, and other observers, and he very probably had a team of advisors and coaches helping him to get the content and tone just right, trying to meet as many conflicting expectations as possible, without antagonizing rivals or causing alarm. In the end, the speech w...
6 Pages (1500 words) Essay

Analysis of Documentary about Jerusalem

The documentary is historically accurate and generally fair. There is a lot of room for error, but Jennings is careful to present a balanced perspective.

Religion clearly plays a dramatic role in the Middle East. The truth is that nationalism also plays a huge role. The conflict has a long and bloody history and many people have tried and failed to solve it before. Nothing new has happened in the last few years to make it any easier to solve. In fact, some things have gotten quite a bit worse. There is little visionary leadership available on either side. As things stand now, it is unlikely this conflict will be resolved. The two sides are intractably opposed to one other. Furthermore, the Arab world is poorly developed...
6 Pages (1500 words) Assignment

Organizational Behavior Analysis: Wal-Mart

One of the lead organizations in the US, Wal-Mart, is currently running in 15 countries. Even in this era of increased inflation, rising prices and global economic breakdown, the company is providing excellent services, respect and product quality to the consumers. The organization was founded by Sam Walton and his main goal was to introduce an opportunity to customers that can provide them with high-quality products at a low price.

The company is leading because of its best team of employees who are not only trained but are energetic to accept the challenges related to the market and move on, taking even the most difficult of challenges into account, and not being driven away by them. The Company is doing its part by p...
8 Pages (2000 words) Case Study

Capital Market and Financial Crisis

During late 2007, a massive economic recession hit the entire world and most of the countries have experienced its negative consequences. The recession can also be termed as a financial crisis because, during the recession period, the affected economies suffered from a lack of necessary finance or credit crunch.

During late 2007, a massive economic recession hit the entire world and most of the countries have experienced its negative consequences. The recession can be identified by decreasing GDP and industrial production and increasing unemployment. In such situations, the regulators of economy, formulate and implement effective policies to overcome recession as soon as possible. In this respect, the regulator of the c...
6 Pages (1500 words) Coursework

Role of HR Planning in Assisting Organizations in Reducing Uncertainty in an Unpredictable Labor Market

HR planning is fairly regarded as an essential instrument of forecasting, assessing, and meeting the demand for qualified labor. However, as labor markets are changing, so is the meaning of HR planning and its effects on labor efficiency in organizations. Globalization and integration of markets turn diversity and inclusion into the principal prerequisites of continuous business success. HR planning helps organizations to address and reduce uncertainty in unpredictable labor markets by forecasting, assessing, and meeting the demand for diverse employees and matching their skills and knowledge in each job category.

HR planning has already become a distinctive feature of contemporary business reality. Organizations are wi...
7 Pages (1750 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Current Market Conditions Competitive Analysis_365 for FREE!

Contact Us