Walmart - Research Paper Example

Comments (0) Cite this document
The company was founded by Sam Walton in 1962. Sam Walton was previously a J. C Penny employee who bought a store from Ben Franklin stores in Rogers, Arkansas from the Butler Brothers. Walton opened the store on the slogan ‘The Lowest Prices Anytime. Anywhere.’ …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages Mission and the Vision Statement
The mission statement of Wal-Mart is ‘we save people money so that they get live better lives’ (Wal-Mart 2011 Annual Report, 2012)
There is no specific vision statement for Wal-Mart, however the following quote by Wal-Mart serves as an example of the company’s vision:
‘The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience’ (Walton, 1990)

Competitive Advantage of Wal-Mart
Wal-Mart has always portrayed itself as the low price provider. It offers its consumers brand products at discounted rates. It is able to enjoy this advantage because it buys its products in bulk quantities and keeps its profit margin quite low. The aim is to increase sales so that profits will be achieved through increased sales. The company has also expanded extensively within and outside the United States. The objective for the company has been to open up big Wal-Mart stores in almost every corner of the country. This would allow people to have better access to these stores. Also these stores offer almost everything; from food items to electronic goods. The expansion strategy for international countries is also quite developed for Wal-Mart. When Wal-Mart enters into a foreign market, it does so by buying out the existing competitor. In this way, Wal-Mart gets several advantages. It is able to kill one competitor and establish a store in a prime location. Also the company benefits from the assets and human resource of the previous store. Government Regulation Industry for Wal-Mart The company is regulation through local laws in which the company operates. Since the company operates in different countries, it has to comply with the respective laws of the country. The company is facing issues with regard to its labor relations. The company does not allow its workers to develop unions. Also these workers are filing lawsuits against the company on the basis of working conditions, benefits offered and discrimination. Regulations affect the company by requiring the company to comply with existing laws and to ensure that the workers are treated fairly (Gereffi and Christian, 2009). SWOTT Analysis Strengths The biggest strength for Wal-Mart is the competitive prices that they offer. The company has presence in over 15 countries in the world and has opened up multiple stores in these countries. This large scale of operation allows the company to gain economies of scale along with developing a strong position against the competitors. The retail industry is all about offering the best prices and the widest range and Wal-Mart is able to do this. This is perhaps the biggest strength for the company. The company also has developed a good IT base. It was the first retail store to adopt the bar code system. Since Wal-Mart is proactive in adopting new technology, it enjoys ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Walmart Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Walmart Research Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/macro-microeconomics/1489799-walmart
(Walmart Research Paper Example | Topics and Well Written Essays - 1000 Words)
Walmart Research Paper Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/macro-microeconomics/1489799-walmart.
“Walmart Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/macro-microeconomics/1489799-walmart.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
9-10 Conclusion 11 Works cited 12-13 Abstract This research paper aims at reviewing the literature to contemplate the leadership and management strategies of Walmart as it is consistently ranked by Forbes as one of the top businesses operating worldwide. After discussing this American retail corporation in general, the management at Walmart will be contemplated at length to find out how effective they appear to be against myriad global challenges faced by businesses and how they serve to address the employees’ concerns and customers’ desires.
10 Pages(2500 words)Research Paper
Like any retailer, he was always looking for the best deals from the suppliers, he thought that a retailer who would but the goods on wholesale bargained prices, and leaves his store prices unchanged can gain benefit from the extra money. Thus, Sam Walton made the decision of achieving higher sales volumes by keeping sales prices lowers than the competitors and reducing his profit margin.
10 Pages(2500 words)Research Paper
Walmart – Reflective Essay This reflective essay discusses my opinion on the case 32 which relates to Walmart and unethical practices related to human relationship management. Here I discuss my learning from the case study as well as provide my reflections on the case.
3 Pages(750 words)Research Paper
So he travelled the country studying everything he could about the regional cultures, consumer behavior, and everything that has to do with discount retailing and was convinced that Americans were looking for a change—a new type of store that would provide convenience, a one-stop shop that would cater to their budget.
2 Pages(500 words)Research Paper
Walmart Vs. Target
Thus, for example, these two discount retailers competed for the New York City market. The goal of this paper is to analyze the profiles, marketing strategies, strengths and weaknesses, growth plans of these two companies and relying on this information to decide which company is better suited to do business within the five boroughs and whether it is fair for Wal-Mart to be denied access to the New York City market.
5 Pages(1250 words)Research Paper
Analysis of Walmart leadership
These research methods are aimed at helping us find answers and discover new knowledge about the operations of the area of study. Thus, a qualitative method will be adopted for this study. An explanatory research design tends to explore the research question
5 Pages(1250 words)Research Paper
Having being established in 1962 by Sam Walton, the company has more that 8,500 stores located in 55 countries. Based on its large customer bases and wide market segment, the firm has maintained a large number of employees who stands at approximately 2 million.
8 Pages(2000 words)Research Paper
Walmart strategy in China
However, China is not the first nation to experience difficulties in implementing Walmart market. Other nations that have been in the sector are Germany band Korea. Nevertheless, the phenomenon has been resulting to an efficient running in USA because of
1 Pages(250 words)Research Paper
Productivity is one major force that can push the economic prosperity of any country, provided the workers and producers work towards the development of quality and cost-effective products. In the current scenario, with economic exploitation and commercialization spreading across at a rapid rate, there is an opportunity for everyone to compete in an equal environment.
5 Pages(1250 words)Research Paper
Walmart- The Consumer Champion
The strategic factors implemented in the business of the Walmart have been recognized that have provided it the recognition of being the consumer champion. This paper also includes the contribution of Walmart to the stakeholders i.e. both the market and non-market stakeholders and their performances which ensure Walmart to achieve a dominant brand name in the retail segment of the world.
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Walmart for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us