We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Analyzing the Market - Research Paper Example

Comments (0)
Summary
Analyzing the Market for Airline Services Author’s name Institutional Affiliation Abstract This document analyses the market for airline services, which are sold by airline companies to avail flight services to the passengers. The services are offered in quite a competitive market that is characterized by firms, which operate the business based on mutual interdependence…
Download full paper
GRAB THE BEST PAPER
Analyzing the Market
Read TextPreview

Extract of sample
Analyzing the Market

Download file to see previous pages... The paper concentrates more on factors that influence demand and supply, discusses the price elasticity of demand that produces a kinked demand curve in the oligopolistic airline’s service competition, and the point of equilibrium. It also describes the benefits of the intellectual property (patents and trademarks), and how it protects the owning airlines in their operations. It finally includes the input factors used in generating airline services. Keywords: Passengers, Airline, Flight, Demand Supply, Price Elasticity, Oligopoly, Product Differentiation, Trademark, Patent, Pricing Strategy, Competition, Market Introduction The success or failure of airline services depends most critically, with the established efforts to attract and retain customers to their services. Several airlines have failed before, some able to rise up again, others still struggle to cover losses while most of them end up merging with other well performing airlines. The entry into the airlines business is not only difficult in a field considered to be an oligopoly market, but maintaining and thriving while in competition with large airlines is quite a challenge. Providing airline services require a keen and clear strategy in management and operational activities, to facilitate the services required by the passengers in time. It is therefore a core factor that any airline should build good relationships with their customers as a marketing strategy, so that their future long term profitability can be safeguarded, by retaining more customers and influencing the choice of most undecided passengers in the market. The airline’s reputation, ticket prices, safety record, possible delay times, and services provided (ranging from different travel classes and the associated beneficial facilities, services by the cabin crew) among others, influence the customer preference or satisfaction with an airline, and generally its performance in the market. Airline’s Services Market Competition Competition in the airline industry is very high and sensitive, such that with the high fixed costs in their operation, the profit margins are usually low. However, the competition and profit margins may vary with the small changes brought about by the sizes of the airlines, the capacity of the aircrafts, the routes served by airlines, means of customer attraction (such as the in flight services) and discounted fares, which make it possible for some airlines and their services to have a competitive advantage over the others. According to Papatheodorus, the modern airline services competition arises from the differentiation or the best cost provider strategy, while considering the marketing initiatives and the economic advantage, to ensure they consistently provide the service in the market place (2006). Airlines both large and small, whether providing long haul and short haul services struggle to retain and add a market share. Large airlines may compete against others through its popularity, and if it has a good safety record, or high quality services, it makes it worse for its smaller rival companies. Most of the times, competing airlines have used generic strategies to achieve their fair share in the market. Differentiation has been a major factor among airlines, as ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Merger between Boeing/McDonnell Douglas
Merger and acquisition serve strategic objectives. A merger takes place when two organizations of about equal size combine to form one enterprise (David, 2005, p. 213). On the other hand, acquisition occurs when a large corporation, commonly known as acquirer, acquires a smaller corporation, or vice versa (David, 2005, p. 213).
2 Pages(500 words)Research Paper
Analyzing Case Study
The essay will analyze the reasons behind collusion of firms in the same industry and formation of cartels. The impact of existence of oligopolistic markets in an economy will be discussed in regards to its effects to the consumers. The analysis of the British Gas will help in identifying various issues relating to the behavior of the company and the industry in which the company operates.
4 Pages(1000 words)Research Paper
Analyzing Geoff Moore's Chasm Model
Geoffrey Moore through the use of the model endeavored to reflect the cycle of technology adoption through the identification made of five types of main adopters. The five main adopters identified can be listed as follows. The first adopter is termed as the innovators that constitutes of people who easily adapt new technology or new processes.
8 Pages(2000 words)Research Paper
Analyzing Management Strategies
Total Quality Management promotes an all-inclusive approach that seeks to enhance the quality of services and products by improving operations and processes across the entire supply chain and within the rank of management. Some of the key aspects of TQM are process management, customer involvement, committed leadership, cross-functional training, supplier quality management, information and feedback, and strategic planning (Naagarazan, 2005; Dahlgaard, Kristensen & Kanji, 2002).
4 Pages(1000 words)Research Paper
Analyzing Market Segment Opportunities
What promotional activities might Prince use to reach the following segments? (a) Recreational players Recreational tennis players are those who play tennis for fun. They are not consistent tennis players and therefore they do not engage in playing tennis on a constant basis, say having seasonal games and competition.
3 Pages(750 words)Essay
Market structure
Conversely, monopolistic competition structure is one in which small but many players exist. These numerous players only exert a small degree of control in the market. Furthermore, even though the players operate within the same industry, they tend to sell products that are not identical to one another.
8 Pages(2000 words)Research Paper
Analyzing the Advertisement

According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.

3 Pages(750 words)Research Paper
Consumer Behaviour in UK Broadband Market
The speed is very important because The faster the data transmission rate, the faster one can download files or hop from Web page to Web page About some years ago, they could only dream about relaying on a trusted 56k modem (dial-up service). With the use of different board banding technologies, it becomes possible.
26 Pages(6500 words)Research Paper
Market feasasbility
not matter if the consulting entities are government sponsored or not, they are and will choose only those entrepreneur projects that are highly feasibly (profit wise) to them. By searching the Better Business Bureau for Denver website under the category of ‘Business
2 Pages(500 words)Research Paper
Analyzing Project Feasibility
There are numerous motives why a company may select on a particular criterion, one being the need to ensure a balanced maximization of wealth, being that it is the main objective for the firm’s involvement in capital budgeting (Dayananda,
2 Pages(500 words)Research Paper
Let us find you another Research Paper on topic Analyzing the Market for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us