Amazon.com in the stock market - Research Paper Example

Additionally, it generates more revenue through promotional and marketing services such as cobranded credit agreements and online advertising. Amazon.com, Inc. operates in two market segments, which include North America and International (Miller et al. 8). This company achieved the publication rights, from Avalon Books, to over 3,000 books titles particularly in Mystery, Romance, and western categories, in June 2012. Amazon.com serves its customers through its retail websites. Its websites are designed in a way that enable the company itself and third parties to sell their products across a wide range of product categories.

In addition to selling a number of products, this company also manufactures and sells kindle devices (Miller et al. 8). This company focuses on everyday shipping and pricing offers through its membership, in Amazon Prime. Its products are distributed to customers through several channels, which include digital delivery, co-sourced and outsourced programs in some countries, and through the United States and International fulfillment warehouses and centers (Miller et al. 22). The company is supported by its customer care centers that are distributed throughout the globe, which are backed up by co-sourced programs. Amazon.com offers arrangements that enable its sellers to sell their own branded websites and products through its websites (Miller et al. 23). The company does not benefit directly from the sells made by its sellers, but it earns revenue through revenue share fees, fixed fees, and per-unity activity fee.

Independent publishers and authors are served through the company’s Kindle Direct publishing. This is a platform that enables publishers and independent authors to choose a 70 percent royalty option to make academic materials available in the Kindle Store (Miller et al. 17). The company also has its own publishing arm, Amazon Publishing, which offers independent authors another channel to publish their books. CreateSpace is another channel through which filmmakers, musicians, and authors sell their products.

It offers manufacturing and on-demand publishing for independent publishers, music labels, content creators, and film studio. The North America segment consists of revenue earned from retail sales of consumer subscriptions and products through North America-focused Websites like www.amazon.ca and www.amazon.com. The North America segment also includes export sales from www.amazon.ca and www.amazon.com (Miller et al. 47). The international segment, on the other hand, consists of revenue from retail sales of consumer subscriptions and products through internationally targeted locations (Miller et al. 47). It also includes export sales from these internationally targeted regions, including export sales from the United States’ and Canada’s customers through these sites, but it excludes export sales from its Canadian and United States regions (Miller et al. 48). There has been a general downtrend movement of amazon.

com Inc’s share prices since September 15, 2012. For example, the share prices were at $252.01 on October 1, 2012. The stock prices increased significantly in the next four days and reached a high of $260.47, on October 04, 2012 (Teweles & Bradley 123). The share prices then assumed a down trend, in the next 24 hours, and closed at a low of $258.51, on October 05, 2012. The share prices then assumed an upward trend and reached a hig