How Has the Global Financial Crisis Influenced Consumer Behaviour - Dissertation Example

Ethical issues assume a far greater level of significance when collecting primary data from human subjects. The research approach for this management research project relies on collecting reliable secondary data from a variety of sources available on the World Wide Web, and this means that ethical concerns do not figure prominently for data collection. Clearly, it is wrong to try to get hold of data that is restricted by hacking into websites or to use other devious means to acquire private data, and it is important to acknowledge sources, seek permissions when necessary, abide by the ethical guidelines of the university and avoid plagiarism at all times.

3.8.2 Plagiarism
Copying the work of others to present as one’s own and using ideas developed by other researchers without acknowledging the effort made by others violates ethical values and the plagiarism guidelines of the university. Thus, it makes sense to use citations and quotations throughout the dissertation instead of copying.


3.9 Chapter Review
This chapter presented a discussion about research methods and techniques to conclude that management research projects with a broad scope must make use of secondary data and secondary data analysis to arrive at reasonable conclusions about research questions using induction and deduction. Thus, this research project must make use of secondary data available on the World Wide Web from reputable sources to arrive at logical and reasonable conclusions.

Collecting reliable data and analysing this data diligently using secondary data analysis, crosschecking results, adherence to ethical considerations, and ensuring to guard against plagiarism is essential for quality in research. Thus, it makes sense to follow the guidelines for research presented in this chapter and to remember that research is 10% inspiration and 90% perspiration for discovering the truth, which is the foundation of all human knowledge and expertise.

CHAPTER 4: RESULTS
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This chapter presents results derived from secondary data to illustrate how the global financial crisis influenced consumer behaviour towards buying cars in the United Kingdom. An examination of Ling’s Car website, Ling’s Cars (2012), which contains UK car registration data for forty-six car brands sold in this country suggests that during the years of the global financial crisis, the sale of various brands was as depicted in the table below.