From this research it is clear that the use of search engines is one which is playing a vital role in the digital economy and the relationship to e-commerce. This is also being portrayed in the levels and dimensions of interaction that are continuing to grow online. …
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The paper tells that the use of search engines for e-commerce and digital economy is one which is congruent with specific associations with how individuals respond to Internet use. There are hundreds of search engines which are available, all which are able to categorize and define the specific concepts of websites that are developed. The categorization that takes effect occurs through an algorithm that consists of traffic, keywords and links that are associated with a website. If a website has a strong association with these links, then there is the ability to create a direct connection with higher search engine ranking results. The top search engines used include Google, Yahoo and MSN, all which have over 85% of users that are using the areas to find businesses and e-commerce. For businesses to gain online recognition is also the need to have search engine rankings that make it easier for consumers to find and which add as a gateway for the search engine development which is associated with e-commerce. The agenda which businesses are required to find is to find ways to persuade search engines so ranking is increased and development of the search engines is more effective with specific needs. The use of search engines, while creating easier placement and recognition for consumers, is one which also consists of dynamic changes that alter with the placement of search engines. Businesses that are using search engines are required to look at the dynamics and alterations which continue to fluctuate with businesses while understanding a specific way to create and develop relationships to search engines that lead to higher results. An example of this is with tourist destinations in which travelers are directed to an e-commerce portal for the booking of tickets and other alternatives. The main approach is one which is inclusive of synthesizing the information that is available online combined with continuously maintaining the dynamics that are a part of the search engines. The dynamics correlate with the newer information which is required for specific destinations and how this alters the placement and information which is placed on search engines. The use of search engines and the gateways used by businesses then become based not only on the basic placement but also working with the dynamic structure of evolving information that is online to create the best responses from search engine rankings and expected results (Pan et al, 2010: 365). Growth of Search Engines for Online Business The amount of Internet access which individuals have is continuing to grow each year and is dominating the market with those who are interested in accessing information and different businesses. Denmark, Sweden, Norway and the UK are leading the online business trends with over 90% of individuals which have the Internet and regularly access
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“Digital Economy Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/macro-microeconomics/1392751-digital-economy-literature-review-.
Literature Review on Digital Economy
The field of IT has always held mass potential for improvement and development in the world, in relation to economic growth as well as the standard of living across the globe. However, due to several internet-related disasters and failures in the recent past, policymakers are hesitant to exploit this potential of Information Technology.
Electronic Fund Transfer has saved a lot of transportation cost and made transactions faster. It is not just a privilege of the business houses but also assist transactions for individuals in their daily lives. This has also enabled a social revolution all over the world and made interactions easier.
e consumers may not be able to tap the supplier. In this study of digital economics, the focal point is to highlight the economic activity that can be achieved through digital advertising and to distinguish the reliability, effectiveness and cost factors in a traditional advertising to that of digital advertising.
On the same line, lack of information on the latest technologies and IT services can mean ineffectiveness at the management level of an organization. Leadership in the Information Technology sector in a Global Economy is an essential component of any economy in the world today.
Today profits and losses, winners and losers are decided on the basis of second’s performance. We cannot attempt to take things lightly. The aim is to reach as many people, in as short span of time as possible and leave the most lasting impression. The marketing environment of a business is composed of individuals working for that business along with the outside forces which affect marketing campaign of their offered products.
The Digital Revolution is a term describing the effects of the rapid expansion of power of digital devices such as computers and telecommunications. It includes changes in technology and society as newer technologies emerge and are globally adopted.
The "digital economy" includes information and communications technology, electronic commerce, and digitally delivered services, software, and information.
The new digital economy has culminated in the modification of the systems, methods and processes within which these extremely new products are also marketed (Herscovici, 2012). It is typical for people to prefer to purchase products online than through the use of normal
In context to understanding the new digital economy, it can be stated that modern level of technological advancement has got a vital role to play for this irreversible transition. Adding to that, the implication of digital
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