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United Flower Auctions In Aalsmeer (HOLLAND) - Research Paper Example

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Flower auction can be defined as the buying and selling of flowers in the market. The process of auctioning flowers includes the perishables being transferred from the place of production, to the area where it is received and sold to the different parties involved in buying…
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United Flower Auctions In Aalsmeer (HOLLAND)
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The speed involved in the transportation of these perishables is the key to the survival of such a trade. Most organizations that deal with perishable goods record losses because they do not put considerable effort in the speed objective. Flowers are usually taken to operation in standard containers mostly during the evening and nighttime. They are placed in trolleys and then await quality inspection from the staff present at the time. After the quality inspection, they are kept in cold storage and then await the auctioning process that takes place early the following morning (Grant, 2007).
Speed is the most crucial factor when dealing with perishables, such as flowers. It is essential that the flowers get to their desired destination still fresh and usable. This is why the transportation of flowers is usually carried out via air transport to desired destination points around the world. Has enabled the flowers reach different parts of the world still suitable for commercial use. The speed in air transport has enabled the United Flower Auctions in Aalsmeer to be the world’s largest flower auction. Aalsmeer has been approximated to be the size of 100 fields of soccer. This shows it has the ability to hold an estimate of more than 2000 buyers. This has, therefore, made Holland be the heart and soul of the International floriculture sector.
Process technology is the technology that is used in the creation and delivering of different services and products. Process technology in its involvement, in the floriculture industries, has helped the United Flower Auctions in Aalsmeer achieve their objectives in a number of ways. ...
First, the technology involved sometimes has helped the firm better its floricultural products. It has done this by introducing some methods that enable the flowers to have a longer life span than they did before. It has introduced some chemicals into the growth process of the flowers hence enabling them to look much healthier even after a few days after being harvested (Nelson, 2005). Secondly, it has helped in the reduction of loss of flowers during the period after the harvest has taken place. This is due to the chemicals introduced in them while they are still in the planting phase or stage. Thirdly, the market range has been widened due to the fact that, these flowers can be transferred to much longer distances without the fear of them perishing fast. As more and more people are getting familiar with their flower products, the consumer need as a whole has increased, and with an increase in demand, there is an increase in supply (Nelson, 2005). Last but not least, process technology, has assured the production of exceptional quality of flowers in the industry. Greenhouses are created to fulfill certain conditions that the flowers may need to grow healthier and much stronger. The greenhouses created enable the flowers to grow despite the absence or presence of natural elements. The greenhouses can create different elements that are deemed good and sufficient for the overall healthy growth of these flowers. This has led to the overall growth of the United Auctions in Aalsmeer, in the floriculture sector as a whole (Nelson, 2005). Process technology has helped the Organization to keep track of the transactions carried out by the flow of the flowers. It has ...Download file to see next pagesRead More
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