The Organic Stahlbush Island Farm - Assignment Example

Ad Campaign Email Client: Stahlbush Island Farms Product/Services Stahlbush Farm The organic Stahlbush Island Farm provides people with the best quality of natural food available in the United States. The farm isnt to cash in profits it works because the company wants to give people healthy food. Many companies claim to give ‘natural food’ to people but their claims are no more than publicity gimmicks. We challenge anyone to find harmful toxics pesticides or fertilizers at our farms. We believe there is no alternative for health then why play with it hiding under market trend? Our fruits, vegetables, jams jellies, legumes and other food products are grown and made naturally. For the ease of customer’s use food products are sold both fresh and frozen. We have black barley, black-eyed peas, brown rice and black beans, Garbanzo beans, green lentils, red beans and rice, wheat berries and white rice. These beans and grains are organically grown and are completely cooked, they are ready to eat straight from the box. Our berries are as good as homegrown. The processing from the seed to the food takes place in our own orchards. We adhere to the strictest industry practices to make sure that you receive freshness and health in every bite. The individually quick frozen (IQF) products are processed under the state-of-the-art technology. To make sure that you actually receive organic products we test our farms for pathogens like Salmonella, E Coli and Listeria. Cook & Thurber have rated us excellent consistently for many years. Audience Description Demographic information It is hard to narrow down the demographic information about the target customers because anyone and everyone interested in highest-quality foods and health in general is our customer. We provide organic food products to make sure they are clean from toxicity and harmful chemicals. We encourage everyone from children to the elderly people to buy organic products. They should buy from us because we guarantee their purity. Psychographic information Health-conscious people, people on a diet, patients and anyone who has read about harmful chemicals would go the extra mile to buy organic food. They do not way the price for health in terms of dollars. They want to eat healthy food that is good for their children too. They are sometimes purchasing organic food out of fear. It is not as much as the effort to purchase organic food but the struggle to stay away from toxic foods. People who read ingredients on labels and are generally curious about food nutrition, like to buy and eat organic foods. Habits or ways of thinking The organic food consumers purchase food not based on taste or cost. They spend money to ensure health and longevity. Their purchase is from a health perspective. The habit of purchasing organic food is induced by parents, or a trip to the hospital (a wakeup call) or simply due to awareness about healthy eating habits. Once they set off on this journey of healthy living they would always make informed shopping choices. People that like to eat organic food buy it from market only because they can’t grow it in their gardens. These buyers are well aware of their products. A Pen Portrait Gregory Wilson is a 32 year old healthy male. He has a kid and a wife, and he likes to hit the gym 5 days a week. Nutrition and food choices are always his favorite topics of discussion. Keeping his magazine shelf full of health and fitness magazines keeps him satisfied. He believes in natural organic food as it was the way human ancestors grew old. They never knew any chemical fertilizers or pesticides. Wilson is mostly concerned about his family’s health. He even insists on buying grass fed meat. Wilson’s family likes to stay away from junk food and believes in natural nutrition. The head of the family is a lawyer by profession. He also routinely visits his family doctor for health tips and nutrition. Wilson has a small garden and likes to grow vegetables and berries. Whatever he can easily grow, he never shies away from it. His favorite home garden produce include; spinach, mint leaves, coriander, strawberries, tomatoes and carrots. Wilson not only buys organic food but he also practices environment friendly behavior. The family is always big on recycling. They also own an environment friendly hybrid car. The farm products are natural organic fruits, vegetables and legumes. People are interested in buying these products because of health concerns. Other companies rake in tremendous profits based on high yield. This practice bulldozes health concerns. But this is not the case at Stahlbush Island Farms. Medium: Radio Channel: 1.FM Length: 45 Radio Ad Production Note: Sound effects of birds chirping and water fall MUSIC: Fleet Foxes’ White Winter Hymnal SFX: BIRDS CHIRPING AND BEES HUMMING Jack: Do you know that most of the food companies out there only care about their yields and profits and not how they get them? Jill: Yeah, I heard. They use chemicals to kill weed and infect the food growing in the same field. And that is not all, there is genetic modification of food that is causing horrific diseases in humans. Jack: If only food companies would care about people and not their pockets. Jill: I know one company that does that, Stahlbush Island Farmers. SFX: CUCKOO’S SOUND Jill: They offer both fresh and frozen food ranging from fruits, vegetables, legumes to smoothies and food/ingredients services. Jack: Does that mean they don’t use fertilizers? Jill: Oh no, they do use them but they are all natural. There is no harmful synthesized chemical there. For this reason the soil quality is supreme and produce is delicious and healthy. Jack: Thank God we have a company that cares about us. ANNCR: Stahlbush Island Farmers, we care about your health. Do you? Medium: Print Channel: Organic Eats Magazine Size: Full Page Play With Something Else, Not Your Health!1 You might have heard news about inorganic foods and how it negatively impacts health. Documentaries are all over the internet how giant fertilizing companies manipulate the plant genetics to increase yield and decrease health of the consumers. But there is still hope. The markets might be flocking with unhealthy, synthesized or genetically enhanced food but there are companies like the Stahlbush Island Farmers who are providing people what the nature had intended. Only natural fertilizers help in plant growth here. For this reason every food produce from Stahlbush Island Farmers is pure, natural and healthy. It simply tastes better than the fluff that is available in the markets. The company produces all kinds of plant and crop food. They are available both fresh and frozen. For the ease of use, many ingredients and prepared foods like pumpkin pie mix is also available to make sure that your kitchen smells of every delicious flavor. Read More