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Printing, finishing and Interactive media - Assignment Example

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One of these ways is a computerized process called selective binding. The publisher creates an edition that targets small clusters of their subscribers who have…
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Printing, finishing and Interactive media
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Download file to see previous pages ording to Petley and Julian, advertisers are willing to pay more due to the privilege of accessing and reaching a specially selected group of audience.
To command busy consumers’ attention, advertisers are increasingly inserting promotion print in magazines. According to Hamilton and John, it makes a lot of difference when a magazine has something that will make the reader pause. Magazine advertisers are making use of stickers, post-it notes, CD carriers, and inserts among many other strategies to catch the eye of the reader (Losowsky and Jeremy). Last month, the National Jeweler Magazine publisher inserted a copy of golf article that was as humorous as the magazine itself. In the current era, whenever a person is happy about the technological advancement of the new media, the publisher should apply all the available means to make the media more exciting ...Download file to see next pagesRead More
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