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Color - Assignment Example

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Understanding color theory and color models is very essential when discussing color with the art and editorial staff of a magazine. A good understanding enables a person explain in the best way possible to the staff what you need from them. The best color selection increases…
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Color Theory Understanding color theory and color models is very essential when discussing color with the art and editorial staff of a magazine. A good understanding enables a person explain in the best way possible to the staff what you need from them. The best color selection increases the chances of the magazine reaching its goals. Normally, color in design is very subjective. This means that, what evokes one reaction in one person may evoke a very different reaction in someone else. Experts relate this phenomenon to personal preference, or even due to cultural background. A good understanding of color theory is a good understanding of science. A knowledgeable person will help the group study how colors affect different people, either individually or as a group. The group will understand that people can build a career on colors (Chapman).
2. An understanding of color theory will prevent color disasters. For instance, painting a magazine yellow is not usually a hit. Many people are not a fan of yellow. Statistics indicate that yellow remains the least likely favorite color for most people (Chapman).
It is necessary for a producer to understand the different ways of producing color. This improves the quality of the publication. A designer will be able to develop the best color harmony. The magazine he designed will engage the viewer and creates an inner sense of understanding and balance in the visual experience. The designer will not be boring or chaotic. He will indicate a feeling of order in his work, and deliver visual interest to the readers (Chapman).
3. Do people always do not like a color because of its significance, or just out of personal choice? Even after researching more on colors, do people take color meanings a bit too literal?
Work Cited
Chapman, Cameron. "Color Theory for Designers, Part 1: The Meaning of Color." Smashing Magazine (2010).Print Read More
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