Role of External Responsiveness and Internal Communications - Dissertation Example

By using a case study of Harrods, the study has explored the role of innovation in overcoming the challenges of globalization. It has been explored how organizational culture, work environment, and internal communications help an organization maintain its corporate identity under the ever merging and fast mobilizing society today. By using primary and secondary data, Harrods as a case for this study was investigated. By the responses of 185 Harrods employees and five managers, the role of innovation in external awareness and responsiveness and the support it receives from the internal environment was explored. It was found that both are vital to the success of organization research also presented a few obvious recommendations to the companies to the challenges of globalization while maintaining on ’s entity and heritage.

Acknowledgment author is grateful to have received all the generous help and support from numerous people and institutions. In tenoner, my highest sincerity, my thanks, and my appreciation go to all 185 members of staff from Harrods who hereticated in this research. This dissertation would not have been possible without your participation.

Particular thanks to Harrods business managers Warren Bates, corporate affairs executives Natasha Williamson, Joel Verner anting executive Amy Mayhew and many anonymous contributors who allowed me to complete my internship at the Harrods Press Office where many insights to photo research are obtained during the course.

Special thanks go to Andrea Davis for being my tutor, thank you for your help and patience. Last but by no means thesis wish to acknowledge my gratitude to the Department of Public Relations at the London College of Communication. Globalization of increasing intermonth notedness of societies. Argued by Arojomand (2004, p. 341) that globalization ‘social scientific trend of a new era’. Countries have become increasingly interconnected through trade and cultural exchange. There are several positive impacts of globalization economy such as increased international trade, mobility of capital, goods and services and new opportunities that particularly provide wealth generation prospects