Boeing 787 debacle - Assignment Example

Comments (0) Cite this document
Name Date Course Section/# 787 Dreamliner: A Debacle of Public Relations and a Listing of Possible Means by which Boeing Can Seek to Extricate Itself It is without question that one of the most important points of any product or service is that it is able to integrate with the consumer…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Boeing 787 debacle
Read TextPreview

Extract of sample "Boeing 787 debacle"

Download file to see previous pages Within this particular case study, the author will discuss the case of the Boeing 787 Dreamliner; the newest addition to Boeing’s fleet of commercial passenger aircraft. Although the design and engineering of the aircraft has taken years and untold tens of millions of dollars to effect, the rate to which it has been able to integrate with the consumer/public has been stymied as a result of a seemingly perpetual hemorrhaging of negative information and news regarding this aircraft and the problems associated with it in the media. As a result of the high number of negative news stories that have been witnessed with regards to the reliability, safety, and construction of the aircraft, the following analysis will serve as something of a communications plan for what this author has deemed the most effective means of gaining the consumer’s trust once again and continuing to move forward with the development and improvement of both the Dreamliner as well as the many future developments that Boeing doubtless has planned. The fundamental importance of such a report and a clear and differentiated communications strategy is concentric upon the realization that with such a plan, the means by which Boeing could continue to function, sell its aircraft, retain the public’s trust, and derive profitability would come fundamentally in question (Dvorak et al., 2013). The first plan of approach that the Boeing firm should necessarily engage with is an active form of marketing for the aircraft. Although the product is not new, it is still relatively new so that an aggressive form of marketing with regards to the aircraft, directed at the end consumer (the passenger) could seek to have an effect (Newman, 2013). As with the current situation, the public is being inundated by a flood of negative images and understandings with regards to the overall safety of the aircraft. Though it is something of a dangerous approach, seeking to engage the consumer with an understanding that the firm prides itself in maintaining one of the best safety records in all of aviation, it will work tirelessly to continue to ensure that this remains in effect into the future of the firm (Jacob, 2013). Moreover, such an approach should not spend any large length of time retelling the safety and/or engineering problems which have already been encountered as this will only serve to remind the viewer/participant that these problems exist. Rather, a fundamental approach to relating the core competencies of the firm and engaging the public with the understanding that the firm will continue to exhibit these well into the future represents a far better approach with a higher chance of overall success. Naturally, another aspect that Boeing can seek to pursue as a means of improving its image is by actively engaging with the media within the form of integrating a higher level of media relations. Currently, almost each and every single one of the articles which have been reviewed as a means of informing this particular piece of research have uniquely illustrated the complete lack of Boeing’s stance or response to the information presented therein (Cooper, 2013). This represents a massive breakdown with regards to the media relations approach that Boeing has formerly sought to integrate with the media. In such a way, actively participating with the media outlets that report on such stories is the first step in enacting such a plan. Naturally, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Boeing 787 debacle Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Boeing 787 Debacle Assignment Example | Topics and Well Written Essays - 1000 Words)
“Boeing 787 Debacle Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Boeing 787 debacle

Boeing 787 Dreamliner; Quality Management Problems

...Boeing 787 Dreamliner; Quality Management Problems Introduction Although Boeing is largely known for its production of commercial airlines, it is a large multi concept company dealing with aerospace products as well as defense space and security products. William Boeing ideally formed Boeing in 1916. However, the company has grown tremendously and merged with other companies such as McDonnell Douglas among others to become the world’s largest aircraft manufacturer. In the 1950s, Boeing put its first jet aircraft to start exerting its control in the commercial airline market (Harvard Business School, 2005). Boeing is a...
10 Pages(2500 words)Research Paper

Boeing Supply Chain Mangament for the 787

...? Boeing 787 Introduction This topic is chosen because just the previous week Boeing proclaimed that it was obtaining the commerce and operations demeanor by Vought Aircraft Industries in the South Carolina facility. This is where Vought constructs the back fuselage and extension-cone sections] for the airplane 787 Dreamliner airplane. The company’s boss, Jim McNerney, articulated that In spite of a number of growth programme tests, the company is strong and is growing tougher, and it is expected to continue development in the financial outcomes in 2008 and further than that. The corporation, in matters of business aircraft, had verified sales in 2007 having 1,413 sales contrasted with Airbus's 1,341. This is noteworthy because... ...
3 Pages(750 words)Term Paper

Building the Boeing 787 Case Study

...? Building the Boeing 787 Case Study of the ANSWER The major advantage of outsourcing business is that the organization is able to focus on the core function. In order to operate efficiently in a global marketplace which is increasingly becoming competitive, it is important for the organizations to differentiate their services and products. Sometimes, outsourced businesses can be obtained at a lower cost compared to in-house hiring of the expertise, which saves a lot of cost in operations. Apart from that, the company can also gain special expertise while outsourcing different business units. New market opportunities are created as a result of cost reductions and thus firms are also able to generate new...
18 Pages(4500 words)Essay

Aerospace Development and the Boeing 787

...FOR IMMEDIATE RELEASE Boeing Aircraft Company Everett, WA BOEING AIRCRAFT SEES BRIGHT FUTURE AS SALES OF 787S SKTROCKET Everett, WA., April 05, 2007 -- The Boeing Aircraft Company is proud to announce that production of the 787 Dreamliner continues on schedule as orders have surpassed the 500 mark. The orders represent 43 customers from around the world and have made the 787 the fastest selling airplane in history ("Boeings 787 Dreamliner Surpasses 500 Customer Orders"). New developments in design and operation make it a world class airplane capable of servicing both domestic and international flights....
3 Pages(750 words)Essay

Project Managment for Boeing 787 Dreamliner

...Introduction Boeing, an aircraft manufacturer, is one of the largest in this sector in terms of orders and revenue, also dealing as a defence corporation. The firm was founded by William Boeing in 1916 and has grown by leaps and bounds to its current market position (Boeing 2012). Growth has been through mergers and innovative plane-making, the latter of which is the focus here-in. This study entails project management for the Boeing 787 Dreamliner with the aim of making the project highly effective and efficient. Project management theory will be applied to establish project priorities in terms of controlling project scope, time, cost and quality and the...
4 Pages(1000 words)Essay

Project Managment for Boeing 787 Dreamliner

...Project Management for Boeing 787 Dreamliner Introduction The Boeing Company is an American aerospace corporation and one of the leading worldwide manufacturers of commercial, defense and private planes. It has over the years produced a series of planes among them the latest project; the Boeing 787. This project was referred to as the 7E7 before being renamed the 787 in 2005. In terms of size, the plane is similar to the 767 but with difference exhibited in fuel consumption which the new plane consumes 20% less that it’s equal, the 767. In addition to fuel efficiency, the 787 is credited with features like smooth nose...
4 Pages(1000 words)Essay

Building the Boeing 787

...Building the Boeing 787 Building the Boeing 787 Introduction Being the newest commercial aircraft in the industry, Boeing wide-bodied 787 appears as the boldest expect of the plane making and airline travel of the future. It has a sitting capacity amounting to 250 seats and composite materials, which comprise of carbon fibers as opposed to traditional aircraft materials like aluminum, make the largest part of its building materials. This means that, the plane composes of 80 percent composite materials hence 20 percent lighter than the normal traditional aircraft specifically of the same size (Schniederjans, Schniederjans, & Schniederjans,...
14 Pages(3500 words)Term Paper


...Boeing Answer one The company should use all the communicating models, which ensure confidentiality, synchronization, accuracy or anonymity (N, 2013). These models use their own ideal functionality whereby they receive a message as input and eventually extract the data as a more reliable production (N, 2013). Some of these mechanisms from the UC include, an ideal authenticated channel, which transfers messages in a secure path (N, 2013). An ideal secure channel is the next it only outputs the name of the sender to the recipient (N, 2013). More sophisticated channels are recommendable such as the ideal anonymous channel that does not reveal the identity and the ideal pseudonymous channel that ensures the registration of...
1 Pages(250 words)Essay

Unit 2 - Business Resources, Unit 20 - Managing Physical Resources in a Business Environment, Unit 16 - Human Resources management in Business

..., being the world’s largest international passenger carrier. British Airways has 6 Boeing 777-300 (“a long range, twin aisle, twin-engine jet”) , 12 on order Airbus 380-800, 57 Boeing 747-400, 47 Boeing 777-200, 8 on order Boeing 787-8, 21 Boeing 767-300, 3 Boeing 757-200, 11 Airbus 321-200, 41 Airbus 320-200, 19 Boeing 737-400, 7 Embraer 190, 33 Airbus 319-100, 2 Airbus 318-100 as well as 6 Embraer 170 as part of its commanding fleet (including subsidiaries, but excluding franchisees) (British Airways, 2014).In addition, British Airways is only one of two airlines that has the Supersonic Concorde as part...
40 Pages(10000 words)Coursework

Matallgesellschafts Hedging Debacle

...Case study analysis of matallgesellschaft’s hedging debacle By Q why MG’s supervisory board ended its forward delivery program and liquidated its derivative position With the unexpected fall in the prices of oil, the firm was faced with inherent loss situation. The main objective of the hedging strategy was to insulate the firm from rise in energy prices. If this was to happen, that is increase in prices of energy, the firm was supposed to earn huge profits from it. However, the opposite occurred; prices fell and kept falling over a time. Though the losses incurred were unrealized, they were soon going to materialize coupled with the increasing margin calls on derivative position. The contango price relationship of the...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Boeing 787 debacle for FREE!

Contact Us