Nobody downloaded yet

Individual task: A short, critical summary of a key text - Coursework Example

Comments (0) Cite this document
Summary
A critical analysis of Ritzer’s “‘Efficiency’ from The McDonaldization of Society” Introduction The ‘McDonaldization of Society’ created a great deal of stir within the academic circles of sociological studies owing to its informal writing style and its support of the Weberian hypothesis on the auxiliary nature of postmodern society…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Individual task: A short, critical summary of a key text
Read TextPreview

Extract of sample "Individual task: A short, critical summary of a key text"

Download file to see previous pages The content matter that explained this core theory was developed by Ritzer in the essay without adopting any special stylistic approach and opposed the almost playful and positive visions as presented by many postmodern social theorists. In contrast to the other social theories, Ritzer’s writing presented a perception that carried a rather dark and foreboding perspective of an increasingly hostile and disillusioned world. This article examines Ritzer’s notions on efficiency within the theory of ‘McDonaldization of Society,’ and uses Klein’s and Castells’ (and other theorists’) ideas to reflect critically upon Ritzer’s assumptions. Discussion A ‘McDonaldized’ world portrays a lifestyle that is highly straitjacketed with formalised regulations and norms, machine like efficiency, and governance by a technocratic and an impersonal organisation that would dominate all daily human interactions. Thus, the term can also be used to highlight the role of a dominant body or institution (the state or any other ruling body) which formally controls and organises all production resources and shapes the amalgamation of technology with society, under the current economic scenario of technology, consumerism and capitalism based globalisation (Castells, 2000). Castells delineates technology, primarily as the use of science-based knowledge to do things in a manner that is reproducible (Castells, 2000); a notion that has been adopted by McDonalds, where in order to produce maximum efficiency, human labour has been substituted largely by technology that reproduces the same products almost anywhere in the world, thus producing standardised global-based products. Ritzer’s choice of the McDonald’s restaurants as an archetypal example that defines all current issues in the postmodern contemporary world is largely appropriate, since ‘McDonaldization’ as analysed by Ritzer, encompasses the two important aspects of manufacture and consumption, and is applicable to wider realms of cultural, socio-economic, and political processes of a country. Ritzer, in his article, applies his notions to various phenomena that vary from leisure, work, food, education, media to politics. Taking into consideration such a wide range of topics elucidates the sociological moment of highlighting abstraction, developing a notion so broad that it is allows for a conceptual comprehension and translation of a great deal of information in a manner that helps in the delineation and framing of basic characteristics of the present time. This form of theorising, often criticised by postmodern theorists, helps one to view and give a critical analysis on the basic social institutions, dynamics and issues, which depicts the major strong areas within the realms of classical social theory. The fast food restaurants of McDonald's provide an example of a phenomenon that are familiar within a sociological setting and hence can be analysed to develop an understanding at a more macro and general level. There are very few institutions and artefacts in the current scenario that are as famous and omnipresent as McDonald's, with its brand logo (brand identities) like Ronald McDonald's, its Golden Arches, Big Macs, promotional tie-ups with popular cartoons, toys and movies, charities, other forms of advertising and their famous tagline “ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Individual task: A short, critical summary of a key text Coursework”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1459740-individual-task-a-short-critical-summary-of-a-key
(Individual Task: A Short, Critical Summary of a Key Text Coursework)
https://studentshare.org/journalism-communication/1459740-individual-task-a-short-critical-summary-of-a-key.
“Individual Task: A Short, Critical Summary of a Key Text Coursework”, n.d. https://studentshare.org/journalism-communication/1459740-individual-task-a-short-critical-summary-of-a-key.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Individual task: A short, critical summary of a key text

Critical Review of Text

.... They also take a broad look at how critical infrastructure within the United States has evolved over the years, reviews important and key legislations made by the US legislature with regards to the infrastructure, directives made by the head of state concerning the infrastructure, and approach the country as a whole takes when assessing its infrastructure. The next five chapters delve into the national infrastructural sectors that the federal government identifies as being of critical importance. Finally, the third part of their book discusses all the hazards to critical infrastructure and their concepts, as well as homeland security’s four pillars. These four pillars...
5 Pages(1250 words)Essay

Task 3 Individual integrative report

...1 Executive Summary Introduction The report will analyze the current internet technology use of Qatar Airways based on its e-marketing, Business to business relation, web design, sales and customer service. Based on the evaluations, the report will recommend possible internet technology opportunities that Qatar Airways can improve its online presence and increase sales. E-marketing This section of the report discusses the current state of QA’s online marketing strategies followed by an investigation of new e-marketing opportunities based on the rising internet technologies. It was found that QA’s main e-marketing tools are Search Engine Optimization (SEO) and social networking which are regarded as one of the best...
10 Pages(2500 words)Essay

Summary Text

...>> << > < > Text1 Summary: Craig has thrown light on gender convention by showing how such discrimination happens even in toys. He makes a strong statement about how advertisements discriminate gender by using male and female toys for particular genre of ads. My own view is in total synch with Craig that women should be treated equally to men. I have my own experience in my company where my boss a female was appointed assistant when she was fully qualified to be a construction engineer. The gender gap at work is still alive and well according to new research that examined gender roles in the workplace (John, psychcentral.com). Text2 Summary: In this context by Tori DeAngelis, he feels that people are...
1 Pages(250 words)Essay

Summary and text response

...are worried that much of this is coming from savings rather than through cash. Because consumer spending makes up most of U.S. economic activity, it is a key indicator to judge how well the economy is performing. Text Response: I think that the growth in the American economy is only short term. Even though the economy is performing better than most experts had predicted, I feel that it is only delaying the inevitable. In all likelihood, the America economy will enter into a double-dip recession sometime over the next 12 months. Even though retail and consumer spending are up, these are only short term indicators and cannot be relied upon for the long term. What is even...
2 Pages(500 words)Article

Summary of Tatars Text

...Summary of Tatar’s Text In this article on the fairy tales, Tatar recognizes that, throughout the life of every individual, there should be, to a certain degree, an event that transpires, which is to be desired when we are young. These are the things that make us fantasize about a life the young desire to be part of their lives. Tatar wrote on the fairy tales in the children’s life in many writings that included annotated classic fairy tales. This is where he described the anxieties of the young ones to get a life according to how they fantasized. Summary of the Little Match Girl As Tatar discloses the characteristics of the classic fairy tales, he hints on the...
4 Pages(1000 words)Essay

Text and traditions'Portfolio task' :

...Text and Traditions. Portfolio Task College: As the saying goes, a man is a master of his own destiny. This is the proverbial wisdomthat is passed on from generation to generation during hundreds and even thousands of years. On the other hand, people also tend to believe in fate that defines what happens to a person. The second groups are fatalists, and they have nothing to do with rational thinking. In fact, the examples taken from philosophical studies and literature of Ancient Greece, which is believed to be the cradle of civilization, show that it is free will, the acts of autonomy that influence people’s lives. The stories described by Sophocles and Plato about Oedipus, the literary character, and...
4 Pages(1000 words)Essay

Critical summary

...an aspect that was affected in this era. The development of China into a cosmopolitan Empire is shown by the different individuals that were in the dynasty. This means that ideologies from different areas in terms of religion, trade and traditions were incorporated into developing cosmopolitan Empire. This is an area that helps in understanding how China became to be one of the most developed countries in the world. Relating the excerpt to information on empire development in China, it is imperative to note that some of the dynasties formed played a huge role. In my opinion, this is one of China plays a huge role in developing the international economy. Having different individuals play a huge role in...
1 Pages(250 words)Essay

Short summary

...Book Summary A Farewell To Arms Chapter 12 The novel d “A Farewell To Arms” was ed by Ernest Hemingway and was published during the period of 1929 (Hemingway 10). In the first chapter of the book, the author focuses on the setting in which the story takes place and the setting is wartime. In the next chapter the author reveals that the story is taking place during World War I and in this chapter the author starts revealing the main characters of the novel. In the third chapter the characters and the narrator have returned to the battleground where they discuss what they did during their leave. In the fourth chapter it is revealed that the narrator is basically heading ambulatory services in the war and in this chapter he...
1 Pages(250 words)Book Report/Review

Critical summary

...Management problems Chapter 8 The limits of autocracy: the Ming Dynasty (1368-1644) Critical summary Chinese dynasties were faced with a number of problems during their reigns. The reign of Ming Dynasty that was also described by some as greatest eras of social stability and orderly government in human history is not an option. Ming was faced with a crisis that was caused by the dominion of the eunuchs and the corruption of the court officials. The natural disasters in successive years and exploitation from the ruling class accused the subjects to live in extreme hardship. As a result, many rebel military forces launched battles. This section deals with the management problems that were faced by the...
1 Pages(250 words)Essay

Critical summary

... Critical Summary: the invasion by Japan The most integral part in the involves addressing the different views held bydifferent scholars on the previous political history of the Government. Most scholars argued that China never went to war and only attacked in aggression. The reference to Hitler’s and his Nazi Salute is symbolic of the oppressive nature of the Japanese Government on China. The scholars of the time had given conflicting accounts about Japan’s invasion to China leading most students to believe that China only fought wars in self-defence. The impact has been the belief that China won the war over Japan due to its strong resistance and not because of aid by the United States. The basic reason for the victory is always...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Individual task: A short, critical summary of a key text for FREE!

Contact Us