This research project is a proof that fashion blogging has a very good future. It will definitely be more commercial in the coming years and become a much stronger tool. With the investigation we can confirm the initial hypothesis: Fashion Blogs are indeed viable marketing tools, in many different manners…
Let us write or edit the research paper on your topic
"New forms of advertising in digital age and social media. Fashion Blogs: A viable tool for marketing fashion brands"
with a personal 20% discount.
Download file to see previous pages...
Advertising was always the best medium to communicate with the consumer. It was reliable and extensive and the advertiser had control over what he wanted communicated to the public. Come the present times however, there has been a totalt transformation in this scenario due to social media. Advertising in traditional media is undergoing a dramatic decline due to the increasingly popular use of digital media and increased methods of bypassing traditional advertisement. Today if a brand is not on a social networking site their presence on internet is equal to zero.
Social networking which is a creation of user-generated content has very rapidly taken over traditional forms of advertising. Long gone are the days when the marketer had complete control over the content that was being passed on to consumers about their brand. Due to social networking tools, now the consumers are the marketers. They create, consume and then distribute the content amongst hundreds and millions of readers. Social media has changed the media ecosystem today (Browning, 2008). Social media websited include Facebook, Twitter, Tumblr and many more. These websites are easy to use and instantaneously pass on a message to millions of people. The makers of these sites have even released versions that work on mobile phones and tablet PCs, making these sites accessible from literally anywhere. Gone are the days when you had to switch on your PC for every little thing. You can post a blog even on the move.It is because of such factors that blogs, as an example of “new advertising”, is a rapidly growing trend in Internet advertising. As the internet is expanding its horizons, blogging has become an integral part of businesses marketing strategies.
They are however not only restricted to businesses, the “blog” is the 21st century alternative to a website. What makes a blog so appealing is the fact that anyone can create his a blog about any topic they want, free of cost.This makes blogging a preferred medium, especially for people who are socially active. Today, along with other social websites such as Twitter and Facebook, blogs are a source of appeal to several advertisers. They not only use it to promote their brands, but also to reach out in a better manner to their audience. This paper aims to highlight the relevance of blogs as a new form of advertising with respect to the fashion industry. Fashion blogs are one of the most successful blogs today. Fashion bloggers are not just journalists or writers, they end up becoming brand ambassadors and thus, more influential than the physical clothing outlets (Wright, 2009). Fashion Blogging- What is it? Fashion blogs like the name suggests tell the readers about the latest trends in fashion. They cover everything from clothing, accessories, runway trends, street style and celebrity fashion. The trend of Fashion blogs was first reported in the U.S. in 2002 and since then it has rapidly increased. In 2003, just a year later 40 fashion bloggers were invited to New York fashion week. In the blogging world fashion blogging leads a very competitive environment between independent fashion bloggers and fully funded fashion blog networks (Heathcote, 2010). Fashion blogs target young adult women, female teens, and men with an interest in fashion. In addition, such blogs often have more appeal to the white Western community although readers of fashion blogs come from all over the world. They usually start as a hobby targeting one outlet and then gradually grow as they get more viewers. Fashion bloggers do not have any difficulty in attracting viewers to their blogs because of their unique writing style. As it is no formal journalism, the bloggers can adopt any writing style which they believe will make it easier for the reader to be convinced. It’s all about connecting with the reader. A fashion blog can contain photographs (possibly taken from the blogger itself) about anything
...Download file to see next pagesRead More
Cite this document
(“New forms of advertising in digital age and social media. Fashion Research Paper”, n.d.)
Retrieved de https://studentshare.org/journalism-communication/1395491-new-forms-of-advertising-in-digital-age-and-social-media-fashion-blogs-a-viable-tool-for-marketing-fashion-brands
(New Forms of Advertising in Digital Age and Social Media. Fashion Research Paper)
“New Forms of Advertising in Digital Age and Social Media. Fashion Research Paper”, n.d. https://studentshare.org/journalism-communication/1395491-new-forms-of-advertising-in-digital-age-and-social-media-fashion-blogs-a-viable-tool-for-marketing-fashion-brands.
This study examines social media from a sociological perspective examining it for its negative and positive effects. While it’s difficult to make proclamations about the future of social media, one would surmise that increased levels of segmentation would occur, further allowing individuals with similar personalities and interests to find and interact with each other.
For example, the fashion which was very popular in early modern Europe may not necessarily be relevant in contemporary Europe and vice versa. In this paper, we shall discuss fashion and the various negative and seemingly negative effects it has on the different aspects of society.
Moreover, the prospect was specifically and particularly industrial. Moreover, to communicate the councils irresistible regard for the numerous unhealthily emaciated models. However, as Kolb appreciated fashion’s implication is wider than that. Furthermore, as Diane proclaimed, it was distinctively renowned that fashion week had become overtly popular and which get too numerous persons from diverse parts of the globe.
The paper analyzes case studies of successful brand building using online support and recommends ways to achieve better brand building by making better use of social media. In the contemporary age, competition between companies has increased manifolds with the availability of variety of choice to the customers.
Social media marketing refers to the concept of gaining traffic and attention through launching and running promotional campaigns, through identifying and engaging with influencers and interested parties through social media.
There are 60 million status updates posted each day, and every month, more than 3 billion photos are uploaded to Facebook. 5 billion pieces of content are shared each week, and 3.5 million events are created each month.1 The fastest growing demographic is
In this collective selection aspect of fashion, tastes and preferences are derived from groups of people who respond to the spirits and trends of the times (Felski, 2000). The momentum gathered by the fashion industry in recent times could be associated with the concurrent
This essay gives a review of the interview in fashion. An interview was performed on Nayla who is one of the up-coming fashion designers and it was as follows. The name of interviewer is Nayla. She is from Bahrain and she is studying graphic design. She enjoys all areas of design. She lieks to draw and listen to music in my spare time.
Facebook was its first attempt at marketing its products to people outside her own small social network of family and friends who have been her constant customers. This study provides the information on how the business’ sales increased through the use of Facebook
A justified and major cause of worry for Helpworldwide is hacking and posting of unwarranted material on their page that can compromise their reputation, for example on Facebook. This can be solved by blocking such postings (Kanter 53).The current world calls for openness and not exclusivity in organizations operations.
3 Pages(750 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic New forms of advertising in digital age and social media. Fashion Blogs: A viable tool for marketing fashion brands for FREE!