Internet-Marketing Analysis for Roaming Technologies - Case Study Example

INTERNET-MARKETING ANALYSIS FOR ROAMING TECHNOLOGIES Name Date Table of Contents Table of Contents 2 1- Executive Summery 3 2- Introduction 3 3. Website Analysis 5 3.1- Business Overview 5 3.2- Online Business Analysis 5 3.3- Website Analysis 6 4. Suggestions 8 4.2- Paid Keyword Search Marketing 8 4.6- Social Networking 10 5- Conclusion 10 Bibliography 11 1- Executive Summery Evolutionary technology of web has given a new life to traditional business practice. In this scenario e-commerce and internet technologies are playing a major role in effective business management and enhanced business marketing. Additionally, the business marketing is one of major concerns in this present online business economy. It is expected that at the end of the 2010 the e-marketing business will be extended to billions of dollars. In addition, businesses are more and more moving toward the web based business and marketing. In this scenario to be successful in this everlasting competitive world a web business needs to use effective business promotions and marketing strategy. This marketing and promotion supports business market position. However, for effective marketing there is need for an efficient web based platform and better ways of the e-marketing. This report focuses on this concern regarding the better marketing and increasing website traffic. We are going to investigate the business of Roaming Technologies (www.roamingtech.com.au), which is a small IT company located in Perth. This report will suggest how this business can improve its website. In case of enhancing business the main concentration is on the increasing website traffic and conversions. 2- Introduction “Marketing is the way of creating, updating, and implementing the thoughts regarding pricing promotion and distribution, products, goods, and services to make exchanges that help achieve individual as well as corporation’s goals” (Summers et al., 2003, p.7). Additionally, the marketing is composed of a large group of institutions, actions, and activities intended for producing, communicating, allocating, and exchanging offerings that have worth and value for consumers, customers, affiliates, and culture/society at large. According to Kotler & Keller (2006), marketing is based on techniques those are linked with common and administrative method by that people who acquire them for what they require as well as desire throughout the processes of creating offering, and exchanging services and products of value with others (Kotler and Keller 2006). At the present, internet tools and technologies are offering much better and innovative ways in universal technology structure. By using this technology organizations are able to make use of all kinds of new products, services, and policies. Currently, the web technologies are reforming the use of innovative information that is being used in business and daily life. In this scenario, internet marketing has offered a huge impact on number of retail-oriented businesses such as film, pharmaceuticals, flea markets, music, banking and advertising business itself (Chaffey, et al. 2009). The research and recommendation based report will present a comprehensive overview of the new technology of e-marketing implementation regarding potential enhancement in the business of Roaming Technologies. This business is currently operating through a web based link that offers online business dealing and transaction for the New Technologies products. The management of business has decided to enhance business scope through implementation of a better internet marketing policy. Here main intention is to enhance business customer traffic to business. This will lead to better business transactions, revenue and finally offer better market positioning. 3. Website Analysis 3.1- Business Overview The business of Roaming Technologies has focused in the supply of mobile and rugged computer solutions. This business is run by the Directors who posses over 20 years experience in offering a large variety of computer solutions all through the market and related business industry groups. A number of important clients of this business are Rio Tinto, Western Power, Byrnecut Mining, DEC, Ross North Homes, etc. The business of Roaming Technologies has attained expertise in the business of dealing vehicle mounting devices and rugged computer. In this scenario this business is presently in list of the top resellers of GPS tracking as well as specialized mobile computer solutions in Australia. The business of Roaming Technologies is currently operating in large of direction some of main are holding stock of the central units as well as accessories of computer and handheld devices, plus operate for complete support centre intended for fault diagnosis and repair (Roaming-Technologies 2010). 3.2- Online Business Analysis The business of Roaming Technologies is operating through an online website: www.roamingtech.com.au. This business website is effectively developed and offering sufficient support regarding online business for Roaming Technologies. This business website is offering facility of online transactions. These online transactions are performed through the VISA credit card. In this scenario this business also offers product search facility for business products and services. There are lots of business products those are effectively categorized to offer the customers a better facility to purchase online. In addition, for the sake of customer confidence building business also offered the facility of the online consumer privacy policy that presents the main global customer safety terms for the business customer. We can say that from the point of view of web based business and online transactions this business website is having sufficient qualities and services (Roaming-Technologies 2010). 3.3- Website Analysis In this section I am going to analyze the business website of Roaming Technologies. This website is lacking some effective e-marketing techniques and methods. In this section I will outline some of the main problem areas that I have outlined regarding this business website those need to be improved to enhance business marketing support and customer targeting. Banner: On opening the Roaming Technologies website the main thing is missing that is advertisement based banners those have the capability to attract the customers in the first look. Here these banners need to market new promotions, new technology and services or lowered price any product. In this case this business website needs to incorporate this marketing capability also. Technology News: Another main factor of business marketing that is missing in Roaming Technologies business website is presentation of some new and important business related technology news. These are very important tools to attract the customers and offer them a more deep idea that this business is making some huge contributions to current technology market. Technology Articles: Technology articles that incorporate discussion about the technology articles are also another tool in building a customer mind. In this scenario customer becomes more confident regarding business credibility. The Roaming Technologies business website is also missing this marketing technique. Technology Blogs: Blogs are a new way of marketing business that are used by approximately all the large business websites for building a good customer mind about the business products and services. Blogs are also used by customers for assessing any products response by other customers. In case of Roaming Technologies business this marketing feature is also missing. Blogs about positive business products and services need to be incorporated to offer enhanced business credibility. Social Network Support: Business website is also not having any social network based support and affiliation to specific group. Here for the better marketing and business customer targeting there is heavy need for some social contact of people. In this scenario present social network technology is offering a huge support for the business marketing in a social gathering of people, where people come and discuss about the features or problem about some products. Here Roaming Technologies business website also needs to offer such facility to their customer to come online and have an exchange of ideas and views at the business website. Email Marketing: The new and more effective way of marketing is email marketing that can offer facility to businesses to directly connect to customer area. In this regard the business website of Roaming Technologies is not having such marketing facility or support. Here we are not having facility of newsletters that are sent to the customers via email to inform them about new products and promotions about the business. For the effective business marketing and generating traffic we need to incorporate such facility so that more and more customers could be able to come to business and have a better confidence on business support. 4. Suggestions In the above section I have outlined some of the main problems regarding Roaming Technologies business marketing. We have seen that the web site is lacking a lot of e-marketing techniques at the business website. So that I am going to present some suggestions for the Roaming Technologies E-marketing to enlarge the customer traffic towards business website. 4.1. Search Engine Optimization For increasing the traffic towards the business of Roaming Technologies a main technique is search engine optimizations. In this scenario, when a customer would be searching for some technology products or services, the search engine will direct (refer) that website to our business website. In this way more and more people would be able to visit our website. For the purpose of search engine optimization we need to take services of systems developers and ISP experts (Strauss and Frost 2008). 4.2- Paid Keyword Search Marketing In this way of business marketing we will implement a paid search marketing facility for our business. This new technique of e-business marketing will include the pay-per-click method that is most effective method for bringing the customers to our web based platform. In this regard we will place ads on other websites and pay them for our business ads. In this way when any person would visit those websites then he will surly see those ads and come to our business website (Chaffey, et al. 2009). 4.3- Affiliate Marketing I am going to suggest another main way of marketing business. In this way of marketing our business will establish a business marketing partnership with any online marketing agency. That marketing company or business will refer customers to our business. We can establish affiliation to some adventure or sports websites where a person wants a system that can bear shocks. In this scenario we can also establish affiliation to some software company where a customer directed to our hardware based business (Strauss and Frost 2008). 4.4- Online Advertising In this simple way of marketing we will establish online advertisement on our business website. These are ads which can be about new product promotions, reduced prices or any sale scheme. Through these ads our business can develop interest of customer in the first look to business website (Strauss and Frost 2008). 4.5- Email Marketing I have already discussed this way of marketing that can be implemented at Roaming Technologies business website. It is about sending emails to the customers regarding new products and prices information. In this scenario Roaming Technologies need to build a customer database that will hold the addresses of all customers who come to the business website. After specified time period (days, weeks, months) we will send emails to customers regarding new promotions and offers (Strauss and Frost 2008). 4.6- Social Networking In this way of internet marketing we will incorporate some social network based support. Here we will develop a community of our business on any popular social network such as Facebook, tweeter). In this scenario, the customer will go to that social network for viewing response of public for any business product of service (Chaffey, et al. 2009). 4.7- Blogs As I have already discussed that blogs are a much better way of internet marketing for any product or service. In this scenario we will create a blog for our business website that will incorporate the response of public regarding our business and its products. By writing and accessing those blogs our business will effectively manage and increase customer traffic to our business website (Chaffey, et al. 2009). 5- Conclusion Internet marketing has facilitated in the online business promotion and customer targeting. Now most of the customers are using internet to buy goods and services. In this scenario, e-marketing is playing a major role in attracting the customers. In e-marketing, our basic aim is to make the consumers/clients familiar with our business and products/services using numerous channels. These channels can be email, public discussion, news, ads or publicity banners on online websites. This report has presented a detailed analysis of the website analysis for the Roaming Technologies (www.roamingtech.com.au) business. Here I have outlined some shortcomings in the current marketing approach of this business and also suggested the new and enhanced ways for making e-marketing much better for the business. The basic aim of this research was to discuss the way through which Roaming Technologies can improve web traffic. The report has suggested various methods that can be used by the business to gain more customers. Bibliography Chaffey, D., F. Ellis-Chadwick, R. Mayer, and K. Johnston. Internet Marketing: Strategy, Implementation and Practice, 4th Edition. New Jersey: Prentice Hall, 2009. Kotler, Philip, and Kevin Lane Keller. Marketing Management -12th Edition. Pearson Education, 2006. Roaming-Technologies. "Business Overview." 2010. http://www.roamingtech.com.au/why-rugged/default.aspx (accessed 08 17, 2010). Rao, H.R., Salam, A.F. & DosSantos, B., 1998. Marketing and the Internet. Communications of the ACM, 41(3), pp.32-34. Sharma, A., 2002. Trends in Internet-based business-to-business marketing. Industrial Marketing Management, 31(2), pp.77-84. Strauss, J. A., and R. Frost. E-Marketing, 5th Edition. New Jersey: Prentice Hall, 2008. Summers, J. et al., 2003. Essentials of Marketing. 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