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Information Technology of Investor Relations Function - Term Paper Example

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This paper "Information Technology of Investor Relations (IR) Function" discusses the IR function which is the backbone for all business operations within a corporation. The inherent question is whether the IR functions can transform according to the changes in technology…
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Information Technology of Investor Relations Function
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Download file to see previous pages   Technological advancements have influenced two-way communication among companies, investors, and the financial community over the past five years. The main point of concern is that technology is dynamic, and the IR function will not be the same in 2015; as it has been over the past five years.
Technology has pioneered significant changes in the IR function to modify the way information is shared to the public community. The functions of the IR professionals appear to have become more comprehensive to accommodate the needs for potential investors and the financial community. The changes are attributable to the prevailing demand for information about investment options in the public domain. Some of the evident changes are;
The investor relations functions ensure that there is sufficient amount of information about a corporation available to the prospective investors. The IR functions have expounded to cater to the demand for information in the public community. The media have been used as a platform for sharing information to a wide population. In the past decades, investors and the financial community had to play an active role in the search for information about investment options. The establishment of media houses using sophisticated equipment has enabled the way information is accessed by the public community. Advertisements and communication through social media have improved the public relations values of corporations, encouraging investments.
The financial community and investors are concerned with the reputation of corporations before making any investment options. IR professionals have to undertake a reputation management role to ensure that more investors are convinced to invest in the company. Advancements in technology have shifted the public relations approach to simply ‘a search’ over the internet and distinctive media platforms.  ...Download file to see next pagesRead More
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