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The Google Story by Mark Malseed - Article Example

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In the paper “The Google Story by Mark Malseed” the author discusses the article about a fascinating ride behind the scenes and into the economic, and legal battlefields that the war for a better search engine was fought on. The Google Story is more than just the history of a successful company…
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The Google Story by Mark Malseed
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Download file to see previous pages The Google Story is more than just the history of a successful company; it is a story about two college kids with a vision that held to their principles to become the rulers of the dot-com mountain.
Investors were overwhelmed by opportunities and under-impressed by a lack of results. The financial markets had gained a lukewarm attitude about these gee-whiz technologies and some had developed a "healthy skepticism for fancy PowerPoint presentations that wowed others" (46). Still, Google not only persisted they grew at a phenomenal rate. They shunned advertising and investors from the beginning and went head to head with technical giants such as Microsoft, AltaVista, and Yahoo. Eventually, the technology got too expensive for the ex-Stanford students to support and when the investors were let in, they were pleasantly shocked by what they found.
The authors, Vise and Malseed, were both journalists who had been reporters and researchers at the Washington Post. Vices accolades include a 1990 Pulitzer Prize and a 1990 Gerald Loeb Award for Distinguished Business and Financial Journalism. Malseed was a researcher for Bob Woodward and had collaborated on several New York Times nonfiction bestsellers. True to their journalism roots, the book remains factual and the authors have no social or political ax to grind. They make ample use of interesting quotes and accurately place the people in time and space.
Though the book reads like a succession of topics presented in chronological order, it does contain the elements of a good novel. It tells the fairy tale story of the little guy that works hard to conquer all his adversaries by sticking to his principles and values.  ...Download file to see next pagesRead More
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