This writing "EBay Usability Testing Evaluation" intends to concern the purpose of Usability Testing and describes some tools for Evaluating a Website, user experience, etc. Moreover, the paper discusses the usability testing evaluation of eBay Inc. website…
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EBay Corporation offers online marketing for the sale e-commerce of goods and services. Moreover, this corporation offers platforms and online payment solutions to various community of businesses and individuals. The main purpose that usability is so important is because there are numerous websites, which are offering similar services that people will visit if the previous one is not operational. EBay Inc. depends on their web existence in the mandate to accomplish their online objectives. Likewise, a user of eBay website will articulate a judgment about that company, which is strongly associated with the manner at which they view its website. Moreover, operational websites escalate user satisfaction while websites which infringe usability agreements obscure users and cause in a loss of returns for other companies.Through enhancing usability, it is a great manner to motivate users to visit this website in its place of the websites that fit into its competitors. This is frequently a methodology that retains customers. High-quality websites are simple to use therefore, attracting users and give a specific site a competitive advantage. Some of individuals who create a usability test prudently create a situation whereby an individual accomplishes a list of responsibilities that a user who is using the services for the first time is likely to understand the functions. Someone else watches and pays attention to the individual who is carrying out the responsibilities while taking minutes.
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Usability evaluation of the website
Typically, it fits context of a B2C electronic website. With the rise of electronic commerce, website usability is extremely important to consumers and organizations. Several such websites do not meet the minimum usability requirements and require better human interaction interfaces.
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The author states that by making each question brief, the respondent will not lose focus on the question that will provide the answers needed. If choices for answers are provided, ensure that option will not give the respondent confusion as to how the question was delivered and understood so that exact the answer is met.
An easy to use system improves user performance and increases satisfaction. Meanwhile, the level of acceptability of a system is a crucial in determining if the user would prefer to use the system or not (Holzinger, 2005). Holzinger (2005) identified five specific attributes which serve as the foundation of system usability: (1) learnability; (2) efficiency; (3) memorability; (4) low error rate; and (5) satisfaction.
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