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Information Technology Strategic Plan - Term Paper Example

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This company was formed about 80 years ago and recently managed by 46 grapefruit farmers and 630 cranberry farmers. This company has developed to become the leading producer of canned and…
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Information Technology Strategic Plan
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Download file to see previous pages The products of the company have been promoted due to their healthy quality and for many years the company has been standing as a monopoly in the market. However, in the recent years, there had been competition brought by the growing interest of the consumers in superfine juices which are believed to be having huge amounts of antioxidants and nutrients, leading to a market that is more competitive. The competition in the market has also been caused by huge industries producing carbonated soft drinks such as Coca-Cola and PepsiCo. The company has, therefore, got the market very competitive with the soft drinks industries taking the biggest share of the market.
The mission of the Atlantic Quench Company is to become the largest producer and distributor of fruit juice in the American continent. The organization is towards inspiring people to have improvement in their lifestyle and health through consumption of more of fruit drinks (Ferrell et al. 2014).
Leading-edge technology promotes development and affects both the product quality and the environment for the products production. The organization can, therefore, form tough and everlasting ties with its partners to preserve an active long fresh product development that is jointly beneficial (Ferrell et al. 2014).
Fruits are processed in various ways depending on the end product desired. The technologies applied are very simple, with the exception of some multifaceted processes of chemical preservation and canning. Drying, chilling and pickling of fruits are reasonably easy processes. The industry has however innovated some packaging of products such as improvement and propagation of microwave –proof plastic. Some other processing and advancements in technology also affects the operations of the industry. For example, the application of EFS electronic regulates running scheme which has made costs of distribution lower and improved the trading relations ...Download file to see next pagesRead More
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