Understanding Supply Chain Management in Your Business Strategy - Essay Example

Comments (0) Cite this document
Wal-Mart Stores, Inc was initiated in 1969 and engages in retail and wholesale all over the world offering assorted merchandise and services at relatively low prices. There are three segments of merchandise such as Wal-Mart US, Wal-Mart international, and Sam’s Club. The…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Understanding Supply Chain Management in Your Business Strategy
Read TextPreview

Extract of sample "Understanding Supply Chain Management in Your Business Strategy"

Supply Chain Management: Wal-Mart Company Affiliation Supply Chain Management: Wal-Mart Company Wal-Mart Stores, Inc was initiated in 1969 and engages in retail and wholesale all over the world offering assorted merchandise and services at relatively low prices. There are three segments of merchandise such as Wal-Mart US, Wal-Mart international, and Sam’s Club. The Wal-Mart US is a retail store operating in all the 50 states in the US. There is also a digital retail in addition to the Wal-Mart international segment consisting of operations in 26 countries outside the US. The customer base is 245 million very week and the net sales for 2015 fiscal year was 48.2 billion dollars (Lu, 2015). Wal-Mart employs about 2.2 million people in the world and has very innovative and committed leaders to drive its growth.
Wal-Mart uses various ways of promoting their products to reach as many audiences as possible. One of the strategies it uses is the Above The Line (ATL) in which the company uses the mass media to promote its brands and reach many consumers all over the world. Such media includes television, radios, the internet, and the print media (Lu, 2015).. The company can reach a wide audience by using the ATL and increase their sales. The other way the company promotes its sales is through Below The Line (BTL) advertising which is a one to one method such as using stickers, pamphlets, brochures, or handbills placed at the point of sale, and on the roads through placards and banners. Product demonstration and samples at busy places such as malls and marketplaces and residential areas also play a big part in advertising. The other BTL by the company are the use of road shows and distribution of literature on the product using vehicles.
Walmart competition in the consumer retail industry can be analysed using the Porters Five forces to understand its strategies that make it remain relevant in the market (Lu, 2015).. Entry barriers for Walmart are high as it has outstanding locations, brand name, distribution systems, and financial capital to keep off its competitors. Walmart possesses an absolute cost advantage over its competitors making it remain relevant. To reduce rivalry among established companies such as the Target Company, Wal-Mart differentiates its products and uses smaller packaging to serve low-income earners. Individual buyers have little power over Wal-Mart as its pricing strategies and the quality of its products attract consumers to its retail shops. Wal-Mart has reduced the bargaining power of suppliers by offering a lot of business to manufacturers and wholesalers. Its large suppliers such as the Coca-Cola and Proctor have less bargaining, as Wal-Mart is one of their biggest customers.
Wal-Mart faces low pressure from substitute products by keeping the prices for its products low and the customers will not find any other place to buy goods at low prices. To reduce the threats of new entrants, Wal-Mart uses innovation to improve the quality of its products to attract customers (Lu, 2015). The supply chain management for Wal-Mart is a support value process as it is concerned with innovation to improve the quality of its product. Wal-Mart has a streamlined supply chain management through community to enhance good customer relations.
Lu, C. (2015). Incredibly successful supply chain management: how does walmart do it?. Retrieved 12 June 2015, from Read More
Cite this document
  • APA
  • MLA
(“Understanding Supply Chain Management in Your Business Strategy Essay”, n.d.)
Retrieved from
(Understanding Supply Chain Management in Your Business Strategy Essay)
“Understanding Supply Chain Management in Your Business Strategy Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Understanding Supply Chain Management in Your Business Strategy

Supply Chain Management: DELL

... Strategies, Master of Science, Artificial Intelligence, School of Informatics, University of Edinburgh SCM, Supply Chain Management: An Evolutionary View, Supply Chain Management: Concepts, Techniques And Practices - Enhancing Value Through Collaboration, Chapter 1, World Scientific Publishing Co. Pte. Ltd, [Available Online] on 7th April, 2012 at: Thomke.S, Product Development at Dell Computer Corporation, Harvard Business School, Harvard Business School Publishing, Boston Vedpuriswar, AV, (2004). "Business Model Innovation at Dell". ICFAI, Center for Management Research.... . The basic elements of the model are the direct sales model called the direct model, and the build-to-order...
9 Pages(2250 words)Term Paper

Supply Chain Management

...strategies for partnering and strategy for building a supply chain and choosing supply chain members.  Secondly, the requirements for the development of supply chain for the company need to be clearly mapped out along with the finalization of eligibility criteria for enlisting the potential members. Thirdly, an information sheet about the rationale behind the formation of a supply chain needs to be submitted to the management for better understanding of the strategy in proper perspective.  It is in this backdrop, the...
12 Pages(3000 words)Essay

Zaras Supply Chain Management Strategy system within its supply chain management has a significant contribution to the continuous increase of its corporate earnings. First, it is more cost-effective and cost-efficient on the part of this company to immediately move its clothing items from one store to another. Likewise, the company could also save a huge amount of money from the need to maintain a large-size warehouse in each country. Because of these benefits, Zara is aiming at reaching a zero-inventory goal. Another useful business strategy includes Zara’s decision to invest and improve its communication-line between the warehouse and its official store outlets and among its store...
6 Pages(1500 words)Essay

Supply Chain Management. Green Supply Chain

...and environmental requirements are changing (economy, customers demand, competition, legal regulations etc.), this affects companies’ internal and external processes as well as they need to increase attention to their Environmental Management (EM) and to create environmentally friendly strategies for the green supply chain. In other words, green supply chain is a growing trend among companies worldwide as part of their customer responsibility effort to weave environmentally sound practices into their business operations (Barnett 2011). The main factors leading to the green supply chain...
8 Pages(2000 words)Essay

Business-Supply Chain

...and restores them to "good as new" condition. Well, apparently this is not a planned business, because the facility will get work only when there are ‘trade-in’ copiers. But the company can very well make it a planned business, by offering its customers a ‘trade-off’ i.e. by offering them a brand new machine in lieu of an older one. This way the company will be able to reach out to more number of customers. At the same time, the Charleston facility will get regular work, which will help the management to plan out the inventory, workforce etc. vi. The P facility is dedicated to just one customer at the moment. Interestingly the same customer has been making use of the 98 percent output...
4 Pages(1000 words)Essay

Business to Business Marketing & Supply Chain Management

..., Technology and Management, Vol. 8, No. 2, pp. 1-16. Drzymalski, J., 2012. Supply Chain Frameworks for the Service Industry: A Review of the Literature. European International Journal of Science and Technology, Vol. 1, No. 3, pp. 31-42. Ellis, N., 2010. Business to Business Marketing: Relationships, Networks and Strategies. Oxford University Press. Handfield, R. B., & Nichols, E. L. (1999). Introduction to supply chain management. Upper Saddle River, N.J., Prentice Hall. Knowler, G., 2014. Managing Complexity in Asian Supply Chains....
2 Pages(500 words)Essay


...Strategy, Project Management & Supply Chain Strategy Case: BP and the consolidation of the oil industry, 1998-2002 From 1998-2002,dominant, large firms emerged in the gas and oil industry that were separate from the rest, including BP. From the study, it can be seen that the gas and oil industry does not have perfect competition, particularly since prices are controlled easily due to oligopoly. Still, the oil industry will approach perfect competition as OPEC countries begin to draw apart and price competition increases (Reinhardt et al, 2010: p3). In order to increase profits, therefore, suppliers are expected to pursue a strategy of...
3 Pages(750 words)Case Study

Supply chain

...performance is the key issue and there are performance goals laid down for the managing team regard to supply chain strategy b) B2C Channel A business to consumer market channel is the process where a goods or service reach to the end user from the seller. In a business, the goods and services are produced with an aim to channel it to the customer with a profit quotient. It is a potential marketing procedure for the business to reach its customers. One of the main marketing channel which has gained utmost popularity is the web marketing. To understand the same, a figure has been presented which can give...
1 Pages(250 words)Coursework

Sheila Whiteley, The Beatles, in her The Space Between the Notes: Rock and the Counterculture (London and New York: Routledge, 1992), 3960

4 Pages(1000 words)Essay

Supply Chain Transformation: Building and Executing an Integrated Supply Chain Strategy

... Supply Chain Transformation Introduction Dittman’s book is a helpful guide for those company’s managers whose supply chain strategy is not generating the results the company needs or expects or perhaps for those who need to transform their company’s supply chain. Some companies’ supply chains may fail to deliver supplies in a timely manner or fail to manage costs and inventories at the right levels. Additionally, a company management may realize that the firm is lacking proper supply...
10 Pages(2500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Understanding Supply Chain Management in Your Business Strategy for FREE!

Contact Us