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Enterprise 2.0 (blogs) - Assignment Example

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This accounting and auditing firm has embraced social media and other elements of Web 2.0 in order to improve its presence in the marketplace. The firm uses Web 2.0 to enhance its market leadership and increase…
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Enterprise 2.0 (blogs)
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Download file to see previous pages PricewaterhouseCoopers uses media sharing sites and social networks as part of its operations processes. The global adoption of these media has a direct impact on customers, employees, investors and stakeholders. In web 2.0, customers and stakeholders create their own versions of the firm. Web 2.0 also helps the firm to improve and protect its stakeholder’s values. PricewaterhouseCoopers uses blogs and wikis as a business strategy. This means that Web 2.0 is used to enhance the brand reputation of the firm. It is also used as a platform for communicating with markets. Internally, Web 2.0 provides competitive advantages through the engagement of employees in the process of generating or creating ideas and solving customer problems (Rother, 2010). PricewaterhouseCoopers looks at its top business priorities and evaluates the roles of social media in supporting these goals. This means that Web 2.0 offers innovative ways of building strong relationships with customers and other stakeholders.
Web 2.0 offers PricewaterhouseCoopers a platform for enhancing transparency. Rumors and news travel instantly through these social media platforms. They have immediate impacts on the opinions generated by the investment community, regulators and industry analysts. PWC also uses Web 2.0 as a tool for governance (Basole, 2008). The firm’s engagement in social media activities involves numerous risks. The firm uses the platform to identify and assess risks and risk management. PWC is a successful business that has established governance structures, which include procedures and policies that allow flexibility and the setting of parameters that will guide interactions. PWC has taken emerging risk audit to evaluate the implication of social media before an issue or risk occurs.
Web 2.0 has the ability to control interactions and resolve issues before they explode to full-scale problems. It has ...Download file to see next pagesRead More
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