Enterprise 2.0 (blogs) - Assignment Example

Enterprise 2.0 (Blogs) Enterprise 2.0 (Blogs) The organization that has been selected is PricewaterhouseCoopers. This accounting and auditing firm has embraced social media and other elements of Web 2.0 in order to improve its presence in the marketplace. The firm uses Web 2.0 to enhance its market leadership and increase its market share. Additionally, the firm’s activities on blogs and wikis outline its management practices and their roles in facilitating high margins (Rother, 2010). Web 2.

0 has made influential leaps from the consumer sphere to the boardroom. The management of PricewaterhouseCoopers understands that Web 2.0 has the potential to influence the firm’s performance. PricewaterhouseCoopers uses media sharing sites and social networks as part of its operations processes. The global adoption of these media has a direct impact on customers, employees, investors and stakeholders. In web 2.0, customers and stakeholders create their own versions of the firm. Web 2.0 also helps the firm to improve and protect its stakeholder’s values.

PricewaterhouseCoopers uses blogs and wikis as a business strategy. This means that Web 2.0 is used to enhance the brand reputation of the firm. It is also used as a platform for communicating with markets. Internally, Web 2.0 provides competitive advantages through the engagement of employees in the process of generating or creating ideas and solving customer problems (Rother, 2010). PricewaterhouseCoopers looks at its top business priorities and evaluates the roles of social media in supporting these goals.

This means that Web 2.0 offers innovative ways of building strong relationships with customers and other stakeholders. Web 2.0 offers PricewaterhouseCoopers a platform for enhancing transparency. Rumors and news travel instantly through these social media platforms. They have immediate impacts on the opinions generated by the investment community, regulators and industry analysts. PWC also uses Web 2.0 as a tool for governance (Basole, 2008). The firm’s engagement in social media activities involves numerous risks.

The firm uses the platform to identify and assess risks and risk management. PWC is a successful business that has established governance structures, which include procedures and policies that allow flexibility and the setting of parameters that will guide interactions. PWC has taken emerging risk audit to evaluate the implication of social media before an issue or risk occurs. Web 2.0 has the ability to control interactions and resolve issues before they explode to full-scale problems. It has also enabled conflicting groups to interact and discuss their negative and positive experiences (Basole, 2008).

PWC uses web 2.0 to create a social media enterprise framework that is used to manage risks and connect its operations to a fluid environment. The framework includes guidelines and policies that are specific to social uses. They are also linked to existing policies such as training and disclosure policies. PWC’s employees use web 2.0 as a platform for advocating and championing the company’s activities. In this case, they use the platform to create awareness about the firm’s policies and market strategies (Basole, 2008).

They also use the platform to manage the firm’s reputation. This means that they engage with customers and stakeholders in order to facilitate positive experiences. Web 2.0 is also used to up-date employees and customers on new trends. ConclusionPWC is an accounting and auditing firm that uses web 2.0 as a business strategy. The firm uses blogs and wikis to communicate and interact with its stakeholders. These platforms are mainly used to improve the firm’s image and create awareness about the firm’s activities. Web 2.0 is used as a platform for advocacy.

ReferencesBasole, R. C. (2008). Enterprise mobility: Applications, technologies and strategies. Amsterdam, The Netherlands: IOS Press.Rother, P. (2010). Web 2.0 Communities: Geschäftsmodellanalyse und Erfolgsfaktoren. Hamburg: Diplomica-Verl.