Big data - Thesis Proposal Example

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In the contemporary business scenario, big data is of immense importance for bsuiness organisations, as management of business organisations with the assistance of big data is able to make effective decisions and formulate appropriate strategies. In this regard, the aim of the…
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Download file to see previous pages The appropriate selection of research approach forms the basis for reliable study. In this proposed research study, a systematic approach will be followed for accomplishing the desired aims as well as objectives successfully. In this regard, a qualitative research approach will be used, as it is a procedure of ascertaining values, perceptions as well as attitudes of individuals in an enhanced manner. A qualitative approach will assist in having an immense understanding about the trends that exists in the electronic markets. The collected data will be analysed through qualitative approach, for ascertaining findings reflecting the important information about competitions and prices and other market trends in the electronic markets. Additionally, in this proposed research study an inductive approach will be used with the intention of obtaining about electronic markets on a broader perspective. Subsequently, inductive approach will also assist in understanding different factors responsible for market trends and current market conditions of electronic markets. Moreover, the analysis of data will also aid in measuring the extent as well as trends of customer satisfaction and sentiments of customers in relation to products and/or services (University of Bradford, 2012, Hancock, 2002).
In this proposed research study, a specific research design or process will be followed in order to control its effective completion within a desired timeframe. The proposed study comprises a series of activities, which will be necessary for conducting the entire study in an effective and appropriate manner (Kumar, 2010). The research design consisted of seven phases which have been described below:
Data collection is an essential part of a particular research procedure or study. Accurate data should be collected with the intention of obtaining reliable findings. There are two types of data collection technique which include primary and secondary data. In this proposed research ...Download file to see next pagesRead More
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