Specific ways in which the internet has changed the way businesses operate in the global marketplace - Essay Example

ID # Specific ways in which the internet has changed the way businesses operate in the global marketplace The way business organizations perform their daily tasks and compete in today’s ever-increasing competitive business environment is determined through the extent they make use of the web of electronic networks that was previously acknowledged as the information thruway but at this time is generally known as the Internet (Turban, Leidner and McLean). According to (Ray 269), the Internet is a very useful technology that can play a significant role in the success of a business.

It cannot only help an organization run their business effectively but it can also improve the efficiency of a business organization. Without a doubt, like any other technology tools or applications, this technology is just a technology and it depends on a firm how effectively they make use of this technology. In fact, if this technology is used effectively it can bring a large number of opportunities for the business organizations. For instance, the use of the Internet allows business organizations to catch attention of new customers, retain business relationships with old customers and suppliers, deliver its products and services in a better way, communicate with customers and other stakeholders through more efficient and professional ways, gather data about customers, preferences and retrieve it speedily, and buy and sell more products.

In addition, a large number of firms have attempted to make use of the Internet as extraordinary much more than it is (Ray 269). The majority of business organizations as well as individuals are moving their businesses from traditional business infrastructures to web based business environments, believing that by some means this would differentiate them from other business organizations. Without a doubt, a business organization can make use of this wonderful technology in a number of ways and in every application of the Internet brings a wide variety of benefits.

In each for, Internet technology offers a number of capabilities. For instance, the Internet plays the role of a bridge for the communication of data. In addition, the Internet is a system that establishes and retains connections with any computer connected to it. In fact, if a company puts its full efforts to have control over these two rules or facilities, it can make use of this technology with greatest aptitude to improve the business (Ray 269).Moreover, the Internet minimizes the gap between the organizations and their customers as it allows business organizations to get access to global markets and reach broad categories of people at the same time as personalizing the buying behavior for everyone and providing active information on inventory, best-selling products, and suitable prices and so on.

Without a doubt, effectively trading the goods and services to more customers, more proficiently, by means of the Internet will help business organizations to increase their revenues. Moreover, the use of the Internet allows the business organizations to improve the quality of their products and services by gaining full benefits of available online customer support applications and services (such as, e-mail, online chat, discussion forums, order tracking facilities etc.) (Ray 269, 301) . Works CitedRay, Ramon.

Technology Solutions for Growing Businesses. New York: American Management Association (AMACOM), 2004.Turban, Efraim, et al. Information Technology for Management: Transforming Organizations in the Digital Economy. New York: Wiley, 2005.