Visual Identity - Assignment Example

Visual Identity After examining the logo shown below, the essay hereby aims to address the following questions, to wit: (1) do you recognize the company or organization represented by the logo? (2) If you do, where were you first introduced to this logo? (3) Over time, has the graphic changed but still remained recognizable and associated in your mind with the company or organization? (4) What does the graphic design or object it represents tell you about the company or organization? (5) What basic design elements and graphic techniques were used in the creation of this visual identity? And (6) how does the visual identity graphic fit with the product or service of this company or organization?

Visual Identity The company logo is the famous logo for Apple, Inc. and is famously recognized globally by various people who have had interests in computers and its applications. The logo, representing the company Apple was first introduced to me during academic pursuit, as early as one could remember using the personal computer. Likewise, I remember that the logo was initially in rainbow-colored horizontal stripes, but using exactly the same graphic form (an apple with a bite at the right side).

Currently, it is in its monochromatic form to indicate a more professionalized and sophisticated style commensurate to the image that the organization aimed to project. A little research apprised me that there was one logo prior to the famous visual representation of the company known as Newton Crest which was used only for one year in 1976 (Edible Apple, 2009). The graphic design is a perfect fit for the company as it accurately provided a visual identity: the representation of the apple with a bite, or byte that the designer, Rob Janoff, disclosed meant: “the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato.

It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company” (Edible Apple, 2009, par. 3). Therefore, aside from the apple image, the color selection and the bite were appropriately and effectively designed and evolved through the years to depict transformations from “using a colorful logo as a means to “humanize” the company” (Edible Apple, 2009, par. 4), into “one capable of churning out sleek and cutting edge products” (Edible Apple, 2009, par. 9). Therefore, the visual identity perfectly fit the image of the company in terms of providing opporunities for easy recognition and recall of the corporate name and the brand of the products that it sells.

ReferenceEdible Apple. (2009, April 20). The Evolution and History of the Apple Logo. Retrieved February 27, 2012, from http://www.edibleapple.com/2009/04/20/the-evolution-and-history-of-the-apple-logo/