NFOs Mail Panel - Assignment Example

I will also ask what was the sample size used and what is the age range of the people surveyed. I need to know also the questions that were asked to the respondents to determine whether they were relevant to the research being conducted. 2. A major advantage of mail panel research is that the cost is low especially since bulk postage is cheap. There is also no interviewer bias and the respondents can answer at their convenience. Furthermore, mail surveys may be long so a large amount of information can be obtained.

A major drawback of this kind of research is that the surveys can be returned after several months; thus, a cause of delay in the research. There is a low response rate with this kind of survey. This kind of research is not suitable if the issues in the survey need clarification such as very technical topics. Other survey methods that could have been used are the personal in-home survey, telephone interviews and electronic surveys.