Information Technology and Entrepreneurship in Nielson Norman Group - Case Study Example

? INFORMATION TECHNOLOGY AND ENTREPRENEURSHIP IN NIELSON NORMAN GROUP By Location Introduction Intranets are vital in propelling social media interactions in the modern economies. However, the services do not guarantee the acquisition of the set range of results in the relevant fields of study. In entrepreneurship, intranet serves to deliver different aspects that enhance the knowledge of the companies holds about the employment and service markets. Further, the services that emanate from intranet utilities may be extended to serve learners from different organizations. The Nielson Norman Group undertakes its programs and processes in line with computerized user interfaces. Such programs enable the company to bear the ability to provide consultation to clients from the firm. The Group’s success is evident since the company has built an overwhelming range of clientele in the global market since its foundation back in 1998. The following discussion seeks to highlight the prospective of intranets with various evaluation approaches to assert the fact that the programs do not necessarily provoke learning and inspirations (Collins, 2010, p, 130). Discussion of the features to build in an organization’s intranet the different intranet services seem to comprise of different features depending on the main purposes of their improvising. Each of the learning intranets was purported by its innovators as a certain approach to solving learning and problems. Distinctively, global enterprises realize that the social media is part of the community and may not fade out despite the pre-existing challenges Green, et al 2011, p, 90). Technical surveys implore organizations to abide in the use of social media holding that it is the most appropriate method from restructuring organization’s performances and building effective teams through the imposition of knowledge of the personnel and management. Experts have the notion that collaborative communication through the internet is certainly a useful course in all enterprises operating on a global platform. The effective nature of intranets is viewed as implicit to the gradual changes that are presumed to exist in organizations. This change is certain since there is enough and unprecedented evidence that functionality will shift gradually from the current prospects for the organizations’ advantages. The fact that intranets exist in different versions, the enterprise community of the society has a significant range to choose the intranet approach in accordance to the performance portfolio. Ideally, I-Space intranet provides learners with provident knowledge for use in ensuring organizational development and prowess in performances. Mainly, the I-Space intranet service provides various knowledgeable aspects ranging from the provision of public knowledge to the ideology of enhancing common sense (Collins, 2010, p, 133). A detailed survey undertaken by the Norman Group asserts that the intranet survey phenomenon comprises of the aspects of codification and diffusion of reading materials, a factor that is defined as the public knowledge approach. On the second account, the intranet approach ascertains to its users that they will accrue proprietary knowledge through its intriguing provision of patented entities, official secrets, and other critical information sources. The intranet approach asserts that users seeking proprietary knowledge shall find that its lack of diffusion despite the codification as an ethical barrier to provision of security on the pertinent materials. Lastly, the account provides employees and other concerned stakeholders seeking information with personal knowledge whereby codification and diffusion equally lack thus; guaranteeing users to sort out for any information related to their needs. I-Space accounting approaches assert knowledge on common sense, the type of information that all people have knowledge about their existence. However, the service is extremely diffused and without codifications thus enabling any person visiting the social media with equated mandate of accessibility (Collins, 2010, p, 139). Through the I-Space intranet’s Cynefin framework, presumptions are that there exists a three-phase knowledge transmission process from the point of abstraction to the point of diffusion enroute codification. The model is ideal for learners and employees to conceive independent knowledge (Napier, Rivers, and Hoggatt, 2012, p, 24). Another model that the Nielson Norman Group upholds as of importance is the Dreyfus model that stipulates various aspects, which comprise of knowledgeable approaches ideal for the presentation of information to the recipients. The group identifies to the learners that the novice approach proposes stringent rules and plans in every exercise while restraining from the execution of discretionary judgments. Similarly, the intranet approach provides users with information based on one's background of orientation (Gibson, 2008, p, 142). Mainly, the intranet service provides the advanced beginner’s aspect that reinforces the application of situational perceptions. Subsequently, the organization is able to identify all aspects prevailing in the firm as independent and separable from each other while still holding equal importance upon each. The third resolution related to Dreyfus context is the application of competence. The service provides enterprises with prospective resolutions to enable their constituent personnel cope with the bulk of differentiated activities (Verghese, 2012, p, 42). The move asserts that employees and other learners in different organizations would be taming proficiency through the application of the technology thus drawing closer towards the achievement of expertise. Nielson Norman Groups adopts the intranet approach with a notion that it is a progressive aspect in presenting holistic ideologies, and acquainting recipients with a holistic mandate to establish their judgment (Hofstadter, 2007, p, 61). Therefore, it is important to abide by the of the Dreyfus model as a serviceable intranet approach to restoring competence in organizations since employees and learners are able to suppress any threats that may serve as deterrence to the acquisition of information. Surprisingly, it is evident that Dreyfus intranet approach enables organization’s internal stakeholders to learn all the important tasks without challenging costs. NLearning is an evident approach to resolving distance problems in the global society, which seem to be persistent barriers in communication between organizations and their employees. Further, the approach vitally serves in enabling people to learn and interact with each other in the global platform thus reducing the barriers that hinder informative discussions (Napier, Rivers, and Hoggatt, 2012, p, 42). The platform acquaints learners and other groups of individuals in the market with knowledge relevant to the handling a wide range of challenging tasks. Therefore, nLearning rests as the salient resolutions to the global society irrespective of the locality and multilingual diversities. Nielson Norman Group asserts that the application of nLearning is ideal for reaching prospective groups in the different geographical locations, and acquainting them with the necessary information concerning their job descriptions (Goodman, 2006, p, 63). Similarly, the corporation is able to provide e-learning programs through the intranet services to its potential employees (Collins, 2010, p, 148). The technology further offers plagiarism detection solutions that enable the organization to deviate from the threat of accounting unoriginal data. It is sound to assert that the aspect is advantageous to the NNG organization since the constitution executes heavy fines over the crime of handling unoriginal information without the copyright of the owner (Manktelow, 2005, 86). NLearning is further a vital tool for manufacturers since they must resolve to establish the available opportunities and threats as a mode of defining the available markets, and the clientele groups. The level of competition and dynamic changes in the market place implicates to the variety of needs and preferences of the consumers. NNG emphasizes on the use of intranet utilities for manufacturers to establish precise resolutions to ensure success upon winning a profitable market share, and working with competent personnel. NNG adopts the double-loop learning intranet application to amass a wide range of beneficial stakeholders from the global environment (Lencioni, 2013, P, 15). The organization’s research indicates that the double-loop learning approach enables individuals to be able to interact freely and share information in relation to its programs. Arguments are the application enables a firm to offer accessibility to the right groups of people while restraining those visitors who seem to have fraudulent profiles (Bidgoli, 2011, p, 89). The resolutions tame the organization to deal with the clients and employees who seem crucial for the businesses’ prosperity while avoiding those who seem to be visiting the sites for malicious purposes. Through information technology strategic approaches, a company establishes the use of browsers as of intrinsic importance to its personnel and external stakeholders as they will ensure a fast flow of communication and encourage the consumers to place prompt orders in accordance to their needs and income capabilities. However, web-based attacks pose threats to the company because of the presence of malpractices in the cyber space who may defraud the company during transactions. Intranet services acquaint the management of different organizations to reduce their costs of operations (Coyne, Nielsen, and Goodwin, 2001, p, 15). For instance, NNG indicates that the application of the Software in its operations is salient to dividing its stakeholders into required groups for each of the visiting individuals shall seek the sites of their relevance. Arguably, the dissemination of traffic through intranets shall enable the organization to monitor its traffic profitably (Schade, Schwartz, and Nielsen, 2007, p, 169). The double loop approach is certainly the course that enables NNG to prosper since it provides various strategic approaches to limit destructive outcomes. Double-loop provides organizations with the ability to govern the pre-existing variables thus being certain of beneficial outcomes despite the threat of inconsistency in operations. Secondly, the service provides the organization with the ability to implement its action strategies upon realizing any forms of threats from the general environment. Other threats emanate from inconsistencies in browser configuration and settings. At this point, intruders may fraudulently gain access to the company’s business profile and tamper with the records or cause considerable harm to the company-customer relations (Manktelow, 2005, P, 107). However, the intranet approaches discussed as of vital importance to organizations restrain fraudulent individuals from gaining access through the imposition of passwords. Such applications enable organizations to deal with their legal employees and clients. Eventually, the organizations are able to accrue successful outcomes from the programs (Bidgoli, 2011, p, 99). Similarly, the survey implements that intranets are crucial in determining the end results of each operation of dealing with external clients through the measure of results and consequences. Conclusion NNG may yield an opportunity over the threat of fraud by of plug-ins, which serve to customize online programs for privatized use, for example, Java, QuickTime, and the adobe flash player. The applications are used in cooperation with the salient intranet approaches to ensure ease in delivery of programs to the employees and to the clients. Employees’ practices of ethics in the workplace serve for integration opportunities to e-mail linkages in the company thus the company can easily grow a large market share as the employees communicate benefits to the external environment, luring them to purchase the available products (Coyne, Nielsen, and Goodwin, 2001, p, 19). The intranet approach asserts that users seeking proprietary knowledge shall find that its lack of diffusion despite the codification as an ethical barrier to provision of security on the pertinent materials. Updates may be fraudulent and the management should observe them for threats since their sources are unrealistic. The use of social media serves to the importance of reaching a wider clientele group, and inhibiting the threat of competition by establishing blogs that display on the company’s products to conjure loyalty. 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Schade, A, Schwartz, M, and Nielsen, J, 2007, Intranet Information Architecture, Fremont, Nielsen Norman Group, Calif. Verghese, A, K, 2012, Internal Communications: Insights, Practices and Models, Sage Publications, Los Angeles. Read More