Sample Practices that Benefit Stakeholder Groups - Essay Example

Sample Practices that Benefit Stakeholder Groups 0 Sony Ericsson’s Release of Android Handsets Boosts Profit, Thus Benefits Shareholders. Sony of Japan formed a strategic alliance with Ericsson on October 2001 “to design, produce, and market the Sony Ericsson cellular telephone that allowed for a technological and commercial success on a global basis” (Menipaz & Menipaz 339). In the second quarter of 2010, the mobile phone manufacturer reported a net profit of €12 million. According to Sony Ericsson’s president Bert Nordberg, the figure is a result of the company’s focus on the value market and the success of new smartphones: Xperia X10 and Vivaz, both launched during the first quarter.

The other models Xperia X10 mini and Xperia X10 Mini Pro “which started shipping at the end of the second quarter have been well received by operators”. Sony Ericsson also accounts increased profitability to cost-cutting measures that started in the middle of 2008. This resulted in worldwide reduction of workforce by more than one-third or about 4,000 employees. Operating costs are expected to drop by €880 million by the end of 2010. Sources: Ehud Menipaz, Amit Menipaz. International business: theory and practice.

London: SAGE Publications Ltd., 2011. Print Woods, Ben. "ZDNet." 16 July 2010. Sony Ericsson profit boosted by Android handset. 2011 May 13. Web 2.0 Boston Consulting Group (BCG) Focuses on Employee Development, A Collaborative Culture, Extensive Training, and Progressive Benefits for Employees. The Boston Consulting Group (BCG) has been ranked 2nd in Fortune Magazine’s “100 Best Companies to Work For” in 2011, 8th in 2010, and 3rd in 2009. The company has also been hailed the “best small company for the second straight year”.

These recognitions are in view of its emphasis on “employee development, a collaborative culture, extensive training, and progressive benefits contributed to the strong performance”. BCG, as FORTUNE states, is “one among those companies with the highest percentage of women (46%), the highest diversity (25% minorities), the best health care benefits, the highest pay (11th overall), the highest bonuses, and fully paid sabbaticals.” The magazine added that "top-notch benefits include free health insurance, three months' paid maternity leave, and a bonus 15% of pay deposited in a retirement plan.

" Source: " Boston Consulting Group Ranks Near Top of FORTUNE’s 100 Best Companies to Work For’ List For Third Straight Year." 2008 January 22. Boston Consulting Group. Web. 13 May 2011. 3.0 HSBC Launches Global Environmental Efficiency Programme to Help Protect the Environment. HSBC’s Global Environmental Efficiency Programme (GEEP) was formally introduced in June 2007 and was dedicated ?45 million for five years of its implementation. “The programme has been designed to contribute to the company’s existing and future environmental reduction targets and provide opportunities for showcasing innovation and sharing best practice in environmental innovation.

” It also intends to inflict upon HSBC employees the bank’s endeavour to reduce its environmental impact under four key themes: “benchmarking, to develop flagship buildings to recognised environmental standards which are independently certified; footprint management and innovation, reducing energy and water consumption, business travel and carbon dioxide emissions, paper use and waste production; behaviour, training, awareness, raising, flexible work practices; and environmental management systems, systems and processes optimising the efficiency of the bank’s operations”.

In GEEP’s pilot phase, five projects were dispersed in different areas. In addition, the bank instituted its first ‘zero carbon’ branch in Greece, New York that employs a number of innovations to include rainwater recycling, ground source heat pump heating and cooling, solar panels, and intelligent lighting. The project has achieved a Gold rating in the Leadership in Energy Efficiency and Design standard. Source: "Article13.com." Article 13 and CBI – CSR Case Study Series, December 2007.

HSBC - Global Environmental Efficiency Programme. Web. 13 May 2011.