Development of a Personal Brand - Assignment Example

Brand Me Brand me starts by determining or pinpointing what makes an individual to be special. After determining what makes an individual special, the next step is developing the brand. When developing personal brand, one should outline specifically the value he/she offers, which is unique to him/her. After identification of individuality statement, it should be marketable and can be incorporated in anything that an individual is doing. At this stage, one should make sure that his/her perception jives with how the individual wants the public to perceive him/her. In an individual, do not believe that he/she is having power to build personal brand, he/she will balance a very weak foundation. After establishing personal branding statement, one should start living it. The value of the brand should be clear across the board; on the social media conversation, interacting with clients, communication with colleagues, on the blogs, on personal website, and even within the comments on other blogs (Pike 88). The person should not scream to voice out the brand message. The brand should be made visible, steady, and consistent in any activity that the person is performing. Personal presentation is very important in brand me, especially on the social media. One should maintain consistent and professional profiles, including avatar photo. When focusing on personal brand, personal photo is the best identifier. It is because it will be easier for people to distinguish and interact with the person. Developing a personal brand is not all about the person, it should be beyond the person and interacting with the people one is trying to influence. An individual should participate in various conversations on the social network, engaging with clients, responding to comments on the blog, and participating two-way conversation with potential clients. One should be genuine and transparent in all the communications and the importance of customer service should be considered. Clients should be the immediate people to realize and understand the brand as they experience in the process of interaction. Consistency is very important when managing interactions as a way of building the brand and making it recognizable and respected by other people. Value proposition is any promise of value to be delivered and acknowledged. The customer should show a belief that the value would be delivered and experienced. Brand me value proposition is very important in business. It is the personal presentation to the customer, which will motivate him/her to enter the business premise or move to the competitor. Personal presentation will make the customer feel that his/her needs will be met and satisfied before entering the business premises (De & Elaine 105). For example, words and facial expression used when welcoming the customers will determine his/her fate in the organization or business premise. The person should show happiness and use polite words when welcoming the customer even before starting to serve the customer. Brand me used in terms of words, music, images or anything else used when serving the customer should be unique as compared to those used by the competitors. Brand me personality incorporate character, dressing, and even communication an individual portrays when interacting with customers or any other person. For the customers to be influenced to buy or visit business premises, one should have a distinct character as compared to that portrayed by the competitors. Brand character refers to the core values in which the individual brand represents. Brand me personality character will offer the customer a framework of reference for judging their user experience. Character will set expectations, which are essential to a great experience. For example, when a customer visits a store expecting to see premium designer products lining the shelves but find a bargain basement brand. It will create a major disconnect between the customer and the owner because the customer did not found what he/she was expecting in the store. Dressing and display in the business premise will contribute on the brand me personality. Brand me personality is determined by the clothes an individual wears in the business premises. Different clothes are worn in different kinds of businesses. For example, the costumes used when acting are not the same as the clothes used by those serving customers in a restaurant. The logo, colors, store signage and layout are all elements, which create the perfect display to complement, brand me personality of the owner. Brand me personality plays an important role in how to interpret visual design around the brand. Brand me design and visual aspects are important in user experience between the owner and the customers’ understanding. Brand me personality depends on the language used to communicate with customers or the target audience. The degree of casualness or formality and tone of voice contributes towards painting brand me personality and informing customers and users what they need to know. The connection of brand me personality with the customers and how memorable it is depends on the language in communicating (Guèvremon & Bianca 521). Brand me promise is one, which connects people, positioning, purpose, strategy, and customer experience. It enables an individual to deliver its brand in a way that it connect emotionally with customers and differentiate the brand. Brand me promise is anything one pledges to make to the target market. It could be the family members, co-workers, customers, and anyone whom you interact with at any level. The more value one delivers and the more consistently he/she delivers, the stronger the personal brand promise. It is because the person will deliver the value or any other promise he/she make to the people or customers consistently. Brand me promise is any unique promise of value made to the target, which will be fulfilled by brand me. It is the essence of what one has to offer and guides on how one will live his/her personal brand. Manifesto is any published verbal declarations of motives, intentions, and views of the issuer. The issuer can be a group, individual, government or political party. Manifesto for an entrepreneurial life for brand me is a declaration made by the businessperson of the intentions, motives and views to serve its customers (Grant 93). As a job staffing company, we offer chances to students who are seeking for internship positions to access the positions easily without much struggle. The students will have to present letters and transcripts from their institutions of learning. As entrepreneurs, we assist those who seeking jobs after completing studies without any payment. Since we declare with intentions of serving the people, we ensure that they access the service hey require within the required time and satisfied. All these are services are free without any discrimination of gender, race, or ethnicity. Various roots like religion, culture, geography, profession, and culture are shared in the process of offering the services to the students and the public. Shared passions like arts, travel, music, and sports are available within the organization and anyone is free to participate. Works Cited Guèvremont, Amélie, and Bianca Grohmann. "The impact of brand personality on consumer responses to persuasion attempts." Journal of Brand Management 20.6 (2013): 518-530. De Chernatony and Elaine Wallace. Creating powerful brands. Routledge, 2011. Pike, Andy, ed. Brands and branding geographies. Edward Elgar Publishing, 2011. Grant, John. Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. John Wiley & Sons, 2011. Read More