Business Issues and the Context of Human Resources - Assignment Example

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Being headquartered in London of United Kingdom, it maintains its operations in more than 21 countries such as Egypt, Kuwait, South Africa, Qatar, Ghana and many…
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Business Issues and the Context of Human Resources
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Download file to see previous pages In the year 2007, Vodafone Group achieved the permission or license of mobile phone within the region of Qatar. It is recognized with the name, Vodafone Qatar, which is situated in Qatar Science and Technology Park (QSTP). However, within a very small time frame, it become successful in positioning itself as one of the reliable and admirable brand in the region of Qatar among other rival players. It is mainly due to its aim to offer distinctive services to its customers so as to create a different image in the market. This strategy proved effective for the organization that enhanced almost 32.3 percent of the total market share and brand value of Qatar among many other contenders such as Qtel. Furthermore, the range of customers also increased from 151,000 in the year 2009 to 814,000 in September, 2011 (Vodafone Qatar Q.S.C, 2011).
In this age of competitiveness, sustainability is the prime requirement of any organization, operating in any segment. However, in order to attain sustainability, it’s extremely to analyze the capabilities and evaluate the resources in the best way so as to attain remarkable results. Only then, the productivity of the organization might get enhanced resulting in amplification of the brand image and equity in the market among other existing contenders. Thus, it might be stated that in order to attain competitive position, the business or human resource strategies or tactics need to be shaped in an effective way. Similarly, the organization of Vodafone Qatar, also comprises of varied types of forces that helps in shaping its human resource strategy for future growth and development. Some of these factors are presented below:
Talent management: It is recognized as one of the most important factor or force that helps in shaping the human resource strategies or policies of the organization of Vodafone Qatar. This is because in this age, talent or experienced employee is the prime weapon that may help the organization in inventing ...Download file to see next pagesRead More
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