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Public Relations Consultancies in Bahrain - Research Paper Example

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This paper focuses on public relations consultancies in Bahrain. Public relations work is the work of either the in-house resource of the organisation or a program that will enable outsourcing of these services form a public relations consultancy but in some occasions…
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Public Relations Consultancies in Bahrain
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Download file to see previous pages Until recently, the main practitioners of public relations and the main buyers who sought public relations services were the multinational businesses and institutions not only because of their economic size but since they have an appreciation of how important public relations can be. Organisations that deal with this area of business progressively developed sophisticated in how they use communications, which will be able to make public relations to become more popular in Bahrain (Carroll, 2011, p. 25).
The other major players in this region include Asda’a Public Relations, which is originally affiliated with Burson-Marsteller; Memac; Ogilvy and Mather; Team: Young and Rubicam; Gulf Hill and Knowlton; PSCG and Bates Pan Gulf. These and other agencies that are smaller in stature compete for the twenty million dollars that spent on public relations every year in the United Arab Emirates.
Bahrain is an expatriate paradise that is secluded from the political and religious struggles that are rampant in that particular region and shielded from the global economic meltdown where the companies and organisations that are interested in new markets and opportunities for business concentrate their efforts (Hakim, 2005, p. 1). Bahrain gets most of its benefits from this but it also presents a variety of problems particularly in the field of public relations and communication.
Expatriates in the Gulf region accounts for more than eighty percent of the population and most of the companies that operate in this region have a diversity of employees. These employees originate from a variety of countries around the globe. This acts, as a source of internal communication problems since not all of these people can be able to communicate in the same language (Mertens, Anfara and Roney, 2009, p. 48). The diversity in the workforce that comes from more than eighty countries is the same diversity seen in the clientele that these companies serve. ...Download file to see next pagesRead More
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