International marketing - Admission/Application Essay Example

Comments (0) Cite this document
Summary
International Marketing Company: Confectionary Manufacturers Introduction The Middle East was once operating with a small, divided retail sector, which made experts doubtful about its potential as a trade associate…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
International marketing
Read TextPreview

Extract of sample "International marketing"

Download file to see previous pages This progress is apparent in the statistics today, which show the Middle East as having one of the most profitable markets for confectionary in the world (Lymbersky, p. 83). There are several demographic reasons, which add to the increasing demand, which keeps this thriving industry alive, such as the number of young inhabitants of that place, the increasing immigrants to the area as well as the large disposable income per capita. Suppliers from all over the globe rush to meet this surging increase in demand, thus leading to immense competition. A large portion of these confectionary sales are made in the super markets and hypermarkets, which operate in the smaller countries in the Middle East, like Israel. Two such supermarket chains in Israel are major stakeholders and controllers of the retail sector for this industry. As a norm, convenience stores also hold an important part in the supply of confectionary goods. Although this does not apply for the self-regulating grocer, who is no longer a major supplier in this regard due to the other suppliers available (Sekkat, p. 29). Background This report explores the opportunities and barriers to entry that exists in the Middle East confectionary industry. ...
There are also several strategic issues that this report outlines, which are essential for the company to address before the product launch, in order to ensure maximum effectiveness and success, as well as a guaranteed future. A few of these issues are foundation for entering that specific market, the competitive advantages of the firm as well as the ways it plans to retain these advantages and finally, the types of promotions it plans to employ. Reasons for Selecting Middle East Region The Middle East confectionary market grows year by year, as the international producers develop an increasing awareness. The sales in this region have been experiencing a large, double-digit growth annually. This is apparent in the average of 15 percent growth it experienced each year, between 2006 and 2009. There are several reasons behind this large growth. Many of these reasons root from the demography in this situation. According to the dealers in the sweets market, two demographic factors are majorly responsible for the changes that their business experiences (Fleisher & Bensoussan, pp. 39-44). One of these is the way young customers increasingly affect the market. This may be because 23 percent of the population in these areas is made of young people between the ages of 15 to 23. In addition, the oil-based financial system, which has developed by 35 percent throughout the region since 2005, has led to these young people to be more than financially equipped to afford confectionary items on a regular basis (Sekkat, p. 56). Another major factor, which caused this growth, is the decline in tariffs in this region. This has led to a radical expansion in the business and investment in this region, which has had a positive effect on the growth of especially ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International marketing Admission/Application Essay”, n.d.)
Retrieved from https://studentshare.org/human-resources/1415638-international-marketing
(International Marketing Admission/Application Essay)
https://studentshare.org/human-resources/1415638-international-marketing.
“International Marketing Admission/Application Essay”, n.d. https://studentshare.org/human-resources/1415638-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International marketing

International Marketing

...? International Marketing Introduction This essay paper focuses on international marketing opportunities and expansion options that can be availed by organizations to broaden the scope of their business and increase business’s profitability. For this reason, the case of Luxottica has been chosen to elaborate the explanation of the models and theories utilized in this essay. Adaptation of Suitable Marketing Mix International marketing can be very challenging for companies. One of the main reasons of this challenge is the cultural variation and differences in market environment that lies amongst each nation of this world. Customs, believes, values, norms and traditions are all the ingredients of a culture which gives an identity... to an...
12 Pages(3000 words)Essay

International marketing

...Critically discuss, using appropriate examples, the variety of segmentation options available to the international marketer. Segmentation OptionsAvailable to an International Marketer Before tapping into an international market, a marketer has numerous ways to select, target and cater its potential group of customers. Since it is problematic to serve the needs of every single customer, therefore marketers segment the group of customers on the basis of similar needs and wants. Major types of segmenting include; demographic, psychographic, behavioral, geographic, technographic, attitudinal and...
3 Pages(750 words)Essay

International marketing

...? International Marketing Table of Contents Introduction 4 Marketing Mix: 4P’s Framework 5 Product 5 Price 5 Place 6 Promotion 6 Summary 9 Internationalisation Process Theories 10 Uppsala Model 10 Eclectic Theory of International Production 11 Diamond Model Theory 12 Demand Conditions 13 Supporting Industries 14 Factor Endowments 14 Firm Strategy, Structure, and Rivalry 14 Born Global Model 14 Evaluation 15 Advantages 16 Disadvantages 16 Country of Origin Effect 17 Conclusion 18 References 19 Bibliography 20 Introduction International marketing can be defined as the process where a firm looks to enter the international...
12 Pages(3000 words)Essay

International Marketing

...?International Marketing Table of Contents International Marketing Table of Contents 2 Market Feasibility Study 3 Segmentation and Target Market 4 Demographical Segmentation 4 Geographical Segmentation 5 Socioeconomics 7 Psychographic 7 Behavior 8 Marketing Mix 9 Product Strategy 9 Place 9 Price 10 Promotion 10 Recommendations 12 References 13 Market Feasibility Study The juice market of the USA is based on health platform. The liberalization and exclusion of tariff barriers had boosted juice exports in the USA. Several varieties of fruit juices are available in the USA. The USA fruit...
6 Pages(1500 words)Essay

International marketing

...by which globalization and the clear and incessant need for differentiation and change ultimately defines the current environment. In such a way, the preceding analysis will first seek to provide a general summary of Friedman’s book and then go on to draw inference with regards to how some of the key concepts and presentations that Friedman made can be utilized in an understanding how a firm/entity engages with a globalized appreciation for the 4P’s of marketing. Accordingly, through such an analysis, it is the hope of this author that the reader will gain a further level of inference with regards to the way in which Friedman presents his main argument as well as the applicable it and usefulness that these arguments have...
4 Pages(1000 words)Essay

International Marketing

...? International marketing Table of Contents Introduction 3 7B: Foreign Branding 3 8A: Difference between COO and CE 4 Advantage of CE: Industry example 5 Conclusion 6 References 7 Introduction Branding is an important marketing tool that helps an organization to develop potential customer base around the globe. There are several types of branding that are used by several organizations. The study will try to answer to the question of Week 7B and Week 8A. 7B: Foreign Branding Foreign branding is marketing and an advertising term which describes the implied superiority or cachet of several products and services with attractive foreign-sounding names. Several manufacturing or...
4 Pages(1000 words)Essay

International Marketing

...Cultural aspects of International Marketing Table of contents Introduction 3 2. The Evolution of International Marketing 4 3. Global marketing vs. International Marketing : 5 4. Culture : 6 a. Cultural Adaptation : 7 b. International Expansion : 9 c. Theoretical Foundation – Culture : 10 5.  Advertising and Culture : 13 6.  Branding and Culture : 14 7.  Conclusion : 15 8. References : 16 Introduction “Business has only two functions - marketing and innovation - Kundera, (marketing quotes, 2006) The innovation of product must be...
14 Pages(3500 words)Essay

International Marketing

...International Marketing Table of Contents Planning for international marketing 3 Cultural and social environment 3 Modifying products for overseas market 3 International pricing for profit 4 Effective distribution overseas 4 Promotion in international marketing 4 Planning for international marketing Planning is very important whenever an organization decides to expand its business in the international market. As far as eBay is concerned it has rapidly expanded its business in the global market over the last few years....
2 Pages(500 words)Essay

International Marketing

...International marketing The purpose of this paper is to provide an analysis on and evaluation of the Netherlands for the marketing of a new brand ofbicycles. From this perspective a concise analysis will be conducted from the point of view of a company based in Great Britain that wishes to expand their operations and effectively incorporate a presence in the Dutch market. The format that this paper will take will be to analyze the Dutch Market for bicycles and in doing so hope to determine a market niche that has not yet been satisfied in terms of consumer requirements. Moreover this paper will provide an in depth analysis of the Dutch...
4 Pages(1000 words)Essay

International Marketing

...for something – no matter how large or small, or how relevant or irrelevant the brand customer group is” (Schultz 2009, p.6). Under current marketing strategy, there is no sense of symbolism other than a regurgitation of history and legacy, with no solid identity for the London Ships brand. This is an internal failure associated with brand identity that requires correction as it affects the consumer perception of the venue significantly, especially when the goal is to bring diverse market groups to the attraction. Market identification The venues most likely to visit the London Ships attraction are youth groups involved with school group activities, older citizens with...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Admission/Application Essay on topic International marketing for FREE!

Contact Us