Nobody downloaded yet

Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider primary sources 1 through 19 - Essay Example

Comments (0) Cite this document
Since the historical periods of the 1800s, advertisers have managed to convince buyers to use their services or use their products because of the pictures and images they attach…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider primary sources 1 through 19
Read TextPreview

Extract of sample
"Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider primary sources 1 through 19"

Download file to see previous pages Most department stores in the United States are tailored to deliver an emotional appeal, a strategy that has been used by marketers since after the civil war when women were the main targets for consumption. Retail therapy is a concept used in marketing making people purchased products to ease their emotional states. Conspicuous consumption in retail stores can be traced to attracting women as compared to men, using appealing painting, innovative lighting and other similar attractions that appeal to women’s eyes. The use of emotion is largely used in marketing photography. For instance, a photo showing the image of a woman is highly likely to be attractive.1This same approach is used in organizations marketing products to children. One of the images in the book has showed this, titled Christmas at Macy’s which shows two female children window-shopping for dolls.
Class distinction is evident through the images in the chapter. The image of “Christmas at Macy’s, 1876” differentiates an affluent class from the underprivileged. The image depicts a mother and children peeping through a window and watching people conduct a myriad of activities. For instance Marshal Field and Company (1925 and 1927), promotes an image that shows a large building with several floors. Such an image shows prosperity and progress for 1925.
The images confirm that there was an urban society at this time that was undergoing considerable urbanization. The advertisement about the eastern fair indicates an urban society that loves to celebrate. There are several events going on in the fair that define urbanization.
Information on retail therapy and emotional appeals in marketing campaigns of retail stores shows that consumption is now mainly a female role and no longer a male role as was before. Currently, marketing strategies are aimed at impressing women more as compared to men. Additionally, there are more female-targeted consumption goods as compared to male ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider primary Essay”, n.d.)
Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider primary Essay. Retrieved from https://studentshare.org/history/1683947-wheeler-chapter-3-selling-consumption-1880-1930-consider-primary-sources-1-through-19
(Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider Primary Essay)
Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider Primary Essay. https://studentshare.org/history/1683947-wheeler-chapter-3-selling-consumption-1880-1930-consider-primary-sources-1-through-19.
“Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider Primary Essay”, n.d. https://studentshare.org/history/1683947-wheeler-chapter-3-selling-consumption-1880-1930-consider-primary-sources-1-through-19.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Wheeler, Chapter 8 "The American Judicial System and Japanese American Internment During WWII: Korematsu v. United States" Consider the concurring and dissenting judicial opinions that form Korematsu v. U.S. provided in this chapter
In an uncommon opinion, 6-3, the Supreme Court of the United States decided that a whole race could be named a “classification of the suspect,"
2 Pages(500 words)Essay
3-2-1 chart chapter 9 Conteporary realistic fiction (Through the eyesof A child by norton
Students will be asked to read some story selections that I will provide. The discussion will be focused on some secondary characters in the story. The students will describe the character as depicted in the story through the
1 Pages(250 words)Essay
Primary sources analysis
Common Sense was not an ordinary pamphlet written to motivate people to declare or fight for independence, but it was a writing put together by a person who had a certain command over his words (“Triplett”). His words had a strength he himself was unaware of and his stating of simple facts in simple language forced people to look at their conditions and rebel for better conditions (“Triplett”).
4 Pages(1000 words)Essay
: Reading primary sources
The writing of Increase Mather needs to be interpreted in the light of the dogmas of New England Puritanism as Increase Mather was affiliated to this stream of Christianity. When it comes to reading and elaborating on the given essay, it is imperative to mention that Church played a pivotal role in the lives of the people in the 17th century New England.
3 Pages(750 words)Essay
The irish literary revival 1880-1930
Both of the authors Yeats and Moore are at the forepart of the Irish Literary Rvival. Though they have no differences between their patriotic zeal for the tumultous political situation
4 Pages(1000 words)Essay
Analyzing Primary Sources
It is uninterpreted and unevaluated not because the source does not include his/her personal interpretations or opinions of events, but because the material is not from a third person who merely comments, interprets, or evaluates the account of firsthand experience.
4 Pages(1000 words)Essay
Politics and Public Policy - Chapter 1-3 summary
policies are just made in the benefit of the lobbies working in the USA, rather than keeping in view the problems faced by the individuals belonging to different stratum and communities of the US society. Hence, these policies are the outcome of the liking and disliking of the
3 Pages(750 words)Essay
Chapter 3 & 19 Assignment
On the contrary, secondary values or beliefs are significant to temporary objectives and varies with changes in the objective’s environment. Meeting customers’ expectations in a retail store is
3 Pages(750 words)Assignment
Primary sources
The research aimed at exploring the effects of three behavioral activities, “yoga, humor, and reading” on the level of stress suffered by a class of students (Denise, et al,
2 Pages(500 words)Essay
Chinas automobile industry Chapter 1 and 3
Considering the success of China’s automobile industry, this report will focus on identifying, analysing, and concluding whether or not the
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Wheeler, Chapter 3 Selling Consumption, 1880-1930 Consider primary sources 1 through 19 for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us