The paper “The 2012 Obama presidential campaign” focuses on the four stages of campaign activity, namely, surfacing, nomination, consolidation, and election. Each of these stages is analyzed within one of the three rhetorical frameworks…
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The primary purpose of surfacing is to help determine the focus of the campaign (Smith 189). Barack Obama establishes the rhetorical theme for the campaign. Running for his second term, as he travels around the country, he begins to understand the concerns of the people, begins to relate himself to those concerns, and begins to develop solutions to issues that appear to be in agreement with popular opinion. The mass media reiterate Obama’s statements and hence help transform the issues and opinions into state or national concerns. Barack Obama officially declared his re-election campaign on the 4th of April 2011 (EM Publications (b) 18). The very first communication activity they engaged in was a promotional video depicting Obama supporters mobilizing for the re-election campaign. They used Facebook and Twitter to reach a larger target audience. Even the official announcement of his re-election plan was carried out through an online video that can be viewed on his campaign website. The campaign started with the slogan ‘It Begins with Us’ (EM Publications (b) 18). Another communication strategy of the Obama campaign for 2012 was the decision to base the campaign in Chicago, where recent former U.S. presidents also based their re-election campaigns. On the 30th of April 2012, the campaign launched a new slogan: ‘Forward’ (EM Publications (b) 18). Basically, Obama had a massive campaign effort.
Obama applied his 2008 campaign communications to reinforce his goals for 2012.
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It is very likely the former governor of Massachusetts, Mitt Romney, will be the Republican nominee for president. Both men are very different and have different visions of where they want the country to go. The battle between them is likely to be fierce.
The scoreboard of United States of America, consisting of the fifty states shows how votes were distributed among the peoples, and who they thought to be the most popular candidate. President Barack Obama won the elections with a total vote of 62,088,847 at a 50.6 percent, while his opponent Romney gathered 58,783,137 at 47.9% (BBC bbc.co.uk).
The media coverage was a bit biased to one candidate. Mitt Romney’s media overage was particularly negative in the final election days. A final gush of positive media coverage drove President Obama in the final two weeks of the race to the presidency, whereas Mitt Romney’s coverage remained, not only negative, but also narrowed down in volume.
Advertising is a very effective campaign strategy since, just like in marketing; consumer sensitization has a great impact on the products’ uptake by the market. The consumer in the political arena is the voter and is in need of information to make a choice between the several candidates at their disposal. Another comparison that advertising shares with campaigning is that adverts are not just thrown at the audience to consume.
It reinvigorated the belief that all men are created equal and helped to solidify our country's fundamental principles of fairness and justice.
2. The prominent position of women as candidates broke new ground in the area of women's rights. Not only were women on the ticket, they were credible candidates that offered ideas of substance on the issues, and helped to reduce the stereotypes that have challenged them in past elections.
Obama was an African American with a white mother and Kenyan father and born in Hawaii. Barack Obama is unique in American presidential history. By virtue of his biracial identity and international upbringing, Americans believed they were breaking the mold when they elected the first African American president in 2008.
The two of the biggest political parties in United State are Democratic and Republican parties. The 2012 elections will take place in the month of November. The two contestants for the two parties are Barrack Obama and Mitt Romney for Democratic and Republic
Although the campaign shows McDonalds’s confidence in its procedures and operations that can only come when a company’s practices are really environment friendly and conforming to the standards desired by the people, yet the campaign can
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