Relationship between United Arab Emarits and expo exhibition - Term Paper Example

Download file to see previous pages... This effort that it uses has so far been manifested at the World Expo in recent decades. She has taken up the Mega events in defining and passing information on their nations brand in that way of capturing both the international at large and marketing its foreign public’s interest. Diplomacy While there seems to be a slight difference between product branding and nation branding, the principle in logistic can be embraced to Country’s image. Expo branding are majorly evident in the design of national pavilions in strategies concerning national image. In this concept, the use of brand knowledge to explore visitors’ answers at the UAE Expo refers to sensations, feelings and behavioral responses. This is according to Hayden (2012); in addition, specifically to the United Arab Emirates Expo, analysts helped broaden the current discussion in the UAE’s rise and its soft power implications from a singular point of view. Given the nature of the seven states in terms of political system and the manner in which most countries in the world take into account democracy, the expo in the UAE gives the country a platform to show the degree as to which it has moved in terms of financial power. In addition, the Arab uprising that affected most countries in the Arab world lead to international focus on United Arab Emirates as a country. This focus can be brushed aside if the country focuses and display its own image in such an international event. This can be achieved in very many ways but most importantly by the number of visitors coming for such an event offering eyesight to the countries culture and political positioning. Such an important event may provide a not expected opportunity for this rich State to carry a united all-inclusive diplomacy at the event of a well-attended and organized Expo (Wang, 2008). The world has specifically put UAE in the forefront in helping the least developed countries and assisting them in the handling of human rights and immigration labor. This Expo in addition would provide the country with that important and rare chance to categorically put forward the idea of World diplomacy in living with the times .Later on eventually putting a comprehensive diplomacy which in turn aid in creating a new era of Diplomacy to United Arab Emirates. According to Merkel (2014) World Expo is now a consideration as an avenue to improve public diplomacy and to get to other countries and world organizations, it also proves the hosts country powers both economically and politically, This Expo exhibition might end up helping in improving cooperation and consolidating existing channels of cooperation. What to put in a Pavilion The design and contents of any pavilion mimics the surrounding and the culture. A Pavilion therefore should have information on the people of UAE plus their origin and history as well. It should be accompanied by videos showing their culture on the earlier times of Bedouin and others majoring on oil discovery. The other striking feature of the Pavilion is the focus on personalities involved in both sports and business like Sheikh Mansour bin Zayed Al Nahyan who owns English big spending premier league club Manchester City, and these are key and subject to a strong brand. United Arab Emira ...Download file to see next pagesRead More