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How Dada Has Influenced Design Practice in the Late 20th/early 21st Centuries - Essay Example

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Dada refers to a cultural movement that started after the First World War; this form of movement mainly encompassed cultural changes in literature, design, theatre, as well as visual arts. This paper will discuss how Dada has influenced design practice during the late 20th century and the early 21st century…
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How Dada Has Influenced Design Practice in the Late 20th/early 21st Centuries

Download file to see previous pages... Photomontage has revolutionalised design as it has led contributed to the creation of appealing images. Moreover, the changes in design through Dadaism also incorporated the use of skewed photography. This aspect of design encompasses the typing of words that have different font sizes, as well as font styles. This is mainly done by getting various letters from the headlines of magazines and clipping them together to form a pattern. The resultant pattern appears attractive, and it can be regarded as a form of masterpiece art (Ryan & Conover 2004, p. 48). The influence of Dadaism on design also relates to the way this principle of art led to the introduction of the absolute freedom philosophy. As a result of this principle, there was the creation of numerous designs of sculptures during the late 20th century. Some of the forms of designs that emanated from this principle included old urinals that could easily be found in galleries. Moreover, there was the development of some forms of design such as a bicycle, which could be mounted on the wheel of a bicycle to make it an attractive form of art. Dadaism also influenced the practice of design through the innovativeness that it brought to layout, line spacing, typography, as well as letter spacing. These innovations played a pivotal role to the development of communication design (Elge & Grosenick 2006, p. 31). In terms of design, the form of topography introduced by Dadaism mainly encompassed the use of non-textual content as a new method, which was used to get the meaning. Another example of how Dadaism influenced design during the late 20th century and late 21st century was through attaching meaning to a word based on the characteristics, which seemed...
This paper stresses that the influence of Dada on design during the late 20th century can also be seen through the impact that Dada had on the rise of other art movements. With its never ending revolutionary nature, Dadaism gave birth to the rise of designs associated with arts of performance, abstract art, as well as surrealism. Dada influenced design in the late 20th century by encouraging artists to develop new designs.
This report makes a conclusion that the influence of Dada on design during the late 20th century included the use of this art movement in the creation of advertisements. The experiments that Dadaists carried out with typography and collage can be credited for the commercial advertisements, which are featured in many mediums of advertising. For example, the founding of the Dada Advertising Agency led to the design of advertisements in newspapers and magazines. These advertisements have had a significant impact on modern advertising. The design and improvements of adverts during the late 20th century borrowed a lot from these adverts. Design witnessed immense changes during the 20th century due to the influence of Dadaism. For example, Dadaism led to numerous changes in the design of movies. This was achieved through the incorporation of many cultures in films. For instance, most movies designed during the late 20th century encompassed cultures from America, Africa, as well as the Oceanic region. ...Download file to see next pagesRead More
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