quora
Nobody downloaded yet

Economics of history - Book Report/Review Example

Comments (0) Cite this document
Summary
The title of the article was “Advertising, promotion, and the competitive advantage of interwar British department stores” and it was written by Peter Scott and James Walker. This article was published in The Economic History Review…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Economics of history
Read TextPreview

Extract of sample
"Economics of history"

Download file to see previous pages Findings Promotional activity drew the customers into large central premises, thus helping the department stores fend off competition. The authors found numerous distinct regional strategies of promotion that were shaped by differences in the consumer markets’ types that were served. The authors found significant convergence of policy among the stores as they primarily used the promotional activity in order to imprint a robust brand image of the institution in the consumers’ minds. The authors found that press advertising had a strong positive effect over the sales as well as the net margins contrary to the views of the buyers and executives of John Lewis. These can be interpreted as elasticities. The authors found a well-defined impact of the direct mail advertising on the net margins. Although considerable returns were found to specific media, yet regional variations were noticed in the investment in such media which is indicative of the fact that the returns to alternative media exhibit regional differences. The authors have identified a lot of diversity in the weightings of the activities among establishments and the existence of regional differences. Sustenance of a considerable proportion of the returns attained from a survey of the British department stores enables the quantification of these trends and evaluation of the promotional strategies’ and expenditures’ impact upon the performance of store. The researchers have found substantial returns to promotion and advertising, that showed considerable variation with regions following the patterns of urbanization and press readership. Criticism Certain objections can be made to the methodological approach adopted by the authors. The first objection is that advertising should ideally evaluate or...
The author of the article, on which this annotation is based, made the research about factors, that determined British advertising’s golden age and the increase of national advertising expenditure
Industry-level research about the factors responsible for the expansion of advertising expenditure, links between the promotional media and press advertising, the varieties of strategies of advertising, and the returns to investment in the fields of promotion and advertising was scanty. That prompts the authors to elaborate on the subject in their own research
This article has employed of a mix of both qualitative and quantitative archival data to study the methods of promotion of the department stores in interwar Britain, alterations in the promotional mix across the various kinds of store, and the reversion to activities of promotion.
The interesting thing about this article is that it draws on archival evidence as well as a comprehensive dataset of the department store operating expenditures that evaluate the different strategies of publicity that are used by the department stores in Britain.
Promotional activity drew the customers into large central premises, thus helping the department stores fend off competition. The authors have identified a lot of diversity in the weightings of the activities among establishments and the existence of regional differences.
Certain objections can be made to the methodological approach adopted by the authors. However, the points of criticism have been considered by the authors and they have provided suitable justifications for them in the article ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Economics of history Book Report/Review Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/history/1469640-economics-of-history
(Economics of History Book Report/Review Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/history/1469640-economics-of-history.
“Economics of History Book Report/Review Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/history/1469640-economics-of-history.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
History book review
Such is the case with the family who is at the center of the plot in Yu Hua's story. In many senses, the story of the family, is the story of the transformation itself. Xu Fugui who is the main protagonist, is the son of a wealthy landowner. His father is vividly described by the peasants who work his land as “sir” and “master” because of his “high social status”1.
3 Pages(750 words)Book Report/Review
Economics history
A. In Goldin’s assertion about quiet revolutions, as she explains, main criterion of her study is about the revolutionary change in woman’s involvement in market economy during the last quarter of twentieth
2 Pages(500 words)Assignment
Veblen's Critique of Orthodox Economics
“The professor in charge of Economics at Cornell, J. Laurence Laughlin, was sitting in his study when an anemic-looking man …. announced ‘I am Thorstien Veblen ’.Laughlin became so impressed with Veblen that he secured special University grant for him.”
6 Pages(1500 words)Book Report/Review
The Brutal Truth of American History
As a result, these books did away wholesale with the supposed drama and conflict of America's past. History, according to Loewen, is not a collection of misleading bits of information, but an ongoing process. Students should then be presented with different viewpoints and encouraged to analyze.
7 Pages(1750 words)Book Report/Review
History
hor accomplishes this first by introducing the subject with a brief story intended to be funny and then begins to present his arguments of why we should be students of history. Moyers’ arguments begin largely as quotes from famous people telling us that history matters. The
2 Pages(500 words)Book Report/Review
Healthcare economics
Healthcare economics essentially entails formulating policies, which are capable of catering for the present and future healthcare needs. In Henderson’s book, “Health Economics & Policy” he writes about “Medical Care Reform in the United States,”
2 Pages(500 words)Book Report/Review
American Economic History Book Assignments
The locomotives’ length limit was a mile, and it is currently 2 miles long. This remarkable turnaround of the railroad industry was in a serious trouble for the better part of the 20th century. The railroad that was once the icon of the American
9 Pages(2250 words)Book Report/Review
History
The development of agriculture influenced their culture, as they had to settle in dwelling units, which made them establish chiefdoms and consequently, changing their way of life
3 Pages(750 words)Book Report/Review
Economic history
In the article, Crafts undertakes a contemporary assessment and evaluation of the industrial revolution. Armed with economic theories and models, Crafts tries to explain the industrial revolution. Exogenous and endogenous insights into the
3 Pages(750 words)Book Report/Review
American economics history class reading memo
The New Deal brought about a lot of political realignment and introduction of a series of domestic programs and enactment of legislations. These programs introduced a lot of regime uncertainties that scared away local and foreign investors. In this case, investors
2 Pages(500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Book Report/Review on topic Economics of history for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us