Persuasive paper - Essay Example

A number of researchers have suggested negative advertisement or campaign is the standard in all political scenes, moderated by the liveliness of a competition. Running negative advertisements is among the most utilized techniques used when attacking a competitor’s opinion, record or personality. There are two types of advertisements employed during negative political advertising: contrast and attack. This paper is about negative political advertising in the Dominican Republic and my views against the advertisements.

Contrast advertisements are made up of details on the opponent and the candidate. The detail about the candidate is definite while details about the competitor is damaging. Contrast advertisements contrast and compare the candidate with the competitor combine the definite information about the candidate with the damaging information of the competitor. Because contrast advertisements are required to contain positive or definite information, contrast advertisements are perceived as less destructive to the political activities than attack advertisements.

On the other hand, attack advertisements concentrate solely on the damaging features of the competitor. In addition, there is no positive information in an attack advertisement, whether it is about the competitor or candidate. . Popular negative campaign styles include depicting a competitor as dishonest, a danger to the country or as soft on law breakers (Ansolabehere and Iyengar 27). One of the most popular negative political advertisements is claiming the opponent is using a negative political advertisement.

The negative political advertisements also constitute dirty tricks. These constitute secretly running political advertisements that contain destructive information. This method does not require a lot of money and also segregates a candidate from backlash. Nonetheless, the leaked information should be solid enough to draw media and people’s attention. In contrast, if the truth is found out it can extensively destroy a campaign. Negative political advertisement also constitute giving the competitor’s unit untrue information wishing they will respond and humiliate themselves.

Frequently, a political campaign will employ external groups to air negative political advertisement, for example, lobby groups. These may be presumed as emerging from a neutral area, and if the claims turn out to be untrue, the attacking participant will not face damages if the connections cannot be established. Negative political advertisements can be made by substitutes. These negative political advertisements can address issues like violence, fraud, or other social evils against a competitor (Calvert 15).

I oppose negative political advertisements because while it prompts the source of support, it can estrange undecided and centrist voter form the political practice. This will radicalize politics and lessen voter attendance. The effect of negative political advertisements is a larger image prejudice of the contenders and larger attitude divergence. In