Health Promotion - Research Paper Example

HEALTH PROMOTION (A media publication with a health message) of (affiliation) Location of submission:Estimated word count: 344 (of text only)A media publication with a health message The world population is graying in the sense there is a growing percentage of the global population that belongs to the elderly or seniors group. This is especially true in the Western or developed First World countries where there is generally excellent health care services for their senior citizens and also with better medicines, their populations are enjoying longer life spans.

It is therefore a bit surprising to find out that this population segment can be overlooked, neglected, and be under-served due to a number of factors such as a lack of a coherent public health policy. This is why there are a number of media publications which cater to this particular segment due to seeing an opportunity to serve the seniors and attend to their health and life concerns. There are also many Web sites which cater to this seniors group with the rise of Internet usage. One such site is the magazine of the American Association of Retired Persons (AAR) which can be accessed by anyone with an Internet connection and which has about 37 million members.

However, there are a lot of seniors who are not very proficient or familiar with the use of personal computers and do not how to access the Internet, especially for those who have poor eyesight or are not very computer literate. Advancing age brings with it the usual ailments of old age such as arthritis, osteoporosis, failing eyesight, poor hearing, problems with maintaining proper balance when standing and while walking, danger of falling down in the stairs or in the bath room, plus all other health needs like having a good diet and physical fitness.

The name of the Web site is itself already indicative of the target market for its products and services (www.aarp.org, 2014). Topics are relevant for seniors people (55+ years) and so the site is effective in its messages like maintaining wellness, on leading healthy lives, and preventing common ailments and in the avoidance of the usual accidents at home (Gullota & Bloom, 2003). ReferencesAmerican Association of Retired Persons (AARP). (2014, January). AARP history. Retrieved on June 21, 2014 from http://www.aarp.org/about-aarp/info-2009/History.

html Gullota, T. P. & Bloom, M. (2003). Encyclopedia of primary prevention and health promotion. New York, NY, USA: Springer Books.Due: June 23, 2014 @10:09 a.m.