Distribution Channels for Pharmaceuticals - Essay Example

The agency could also procure through regulators and supply directly to dispensers. Alternatively, a distribution channel could involve a manufacturer, a regulator, or a controller before supplies reach the agency for distribution to dispensers. The intermediaries could exist as single or multiple players between a manufacturer and the agency. Similarly, the agency could choose to include influencers in either of the channels that the different combinations define (Rees, 2011). I would prioritize the distribution channel based on the ultimate cost to consumers and the quality that consumers can derive from products.

Using regulators such as the Food and Drug Administration would ensure quality while eliminating other intermediaries would minimize costs and prices. I would therefore prioritize the distribution channel that involves a manufacturer, a regulator, the agency, and dispensers that deliver commodities to the final consumers. Some channels are more important than others and channels with regulators are because of guaranteed product quality (Rees, 2011). I would prioritize choices by balancing the interests of both citizens and the agency by ensuring quality for the community’s welfare and minimizing intermediary costs for manageable profit margins (Rees, 2011).

Many distribution channels exist for my preferred agency but I would prefer the channel with a manufacturer, a regulator, the agency, and dispensers. This would balance the agency’s economic interest and the community’s welfare.