Principles of Practice Management - Essay Example

?Principles of Practice Management Table of Contents Introduction 3 Case Scenario Report 4 Roles of Managers in Selecting and Developing Suitable Healthcare Practice Environment 5 Need for Effective Marketing and Promotion of the Healthcare Practices 6 Brokerage Issues in the Buying and Selling of Healthcare Services 7 Essentials of Starting a Practice to Meet the Healthcare Needs for a Group of Clients 8 Conclusion 11 References 12 Bibliography 16 Component-2 17 Introduction 17 Important Health and Safety Regulations and Requirement in Running a GP Practice 18 Requirements 19 Aspects of Financial Viability 20 Aspects of Operational Management 20 Methods Used for Optimising Service Configuration for General Practice 21 Performance Measurement 22 Financial and Operational Principles in Managing Healthcare 23 Role of Manager in GP Practice 24 Leadership Theories 24 Conclusion 26 References 27 Component-1 Introduction Marketing can be considered as a benevolent set of practices that often adopts as well as executes by an organization in terms of generating greater value to its different customer groups. Moreover, the practice of conducting different marketing activities and its different tools also ensures to increase the revenue enabling the organisations to gain considerable market share in this competitive business environment. Contextually, it also emphasises upon developing effective strategies and practices that significantly empowers the capability towards promoting new products or services and building new segments of potential customers for an organisation (Kotler & et.al., 2008). In relation to the fiercely increasing pace of modern healthcare industry, it is firmly observed that the organisations seek to develop exceptional marketing strategies in order to attain competitive position among the rivals. Moreover, the healthcare institutions are likely to adopt various developed mechanism in order to retain its large consumer base and also to attain long-term sustainability in their respective business industry (Healthcare Strategy Institute, 2011). Emphasising upon the significance of marketing strategies and its different roles, the purpose of this report is to analyse the roles and responsibilities of the managers in order to develop the marketing processes of healthcare institutions. In order to clearly define the role and significance of the managers, the discussion of this report will also include the essential elements of selecting a suitable environment and identifying the need of implementing effective marketing and promotion especially in the healthcare industry. In this regard, the evaluation of brokerage issues in buying and selling practices along with applying essential marketing practice in order to meet the healthcare need of the potential clients will also be considered in the discussion of this report. Case Scenario Report The National Health Service (NHS) can be regarded as one of the renowned publicly funded healthcare service contributors which comprises a huge figure of healthcare settings in relation to provide exceptional healthcare benefits to its extensive consumer segments throughout the globe (NHS England, 2013). The organisation significantly involves numerous setting that encompasses different healthcare needs of the global clients including acute care setting along with primary in-patient care, ophthalmology and long-term healthcare facilities. In this context, the case scenario report will represent the role of the managers in the development and marketing of acute healthcare practice of NHS (Buchbinder & Shanks, 2007). The managers in the acute care setting play a pivotal role for NHS in terms of practicing healthcare services. In relation to the functions of the managers in the acute healthcare system, it is firmly observed that a large number of activities are involved which tend to execute the managers of the healthcare institutions (Russell, n.d.). The primary functions of the managers involve preparing effective plan through which the overall functions of the healthcare institutions will be practiced. Moreover, it has been argued that the managers are also responsible for building effective marketing plan which can further help the organisation to gain its competencies within the challenging healthcare industry. Moreover, the managers of the healthcare institutions also likely to involve in the process of selecting effective marketing tools in terms of promoting new services along with diversifying business services into any new location (Cooper, 1994). Roles of Managers in Selecting and Developing Suitable Healthcare Practice Environment According to the competitive scenario of the global healthcare institutions, it can be apparently observed that the managers possess certain vital responsibilities of selecting and developing appropriate environment in order to efficiently perform different healthcare related activities (Kotler, 2000). In this similar context, the managers in the acute healthcare setting of NHS ensures to perform adequate measures based upon identifying current position and trend of the healthcare environment and build effective plan to perform exceptional acute care activities facilitating the healthcare organisations to attain superior competitive position. In order to obtain better control of the range of acute healthcare services, managers of the NHS needs to focus on identifying specific goals and determining effective objectives. With this regard, the managers of different healthcare organisations are likely to develop successful action plan in order to meet their desired business goals and objectives and achieve long term sustainability in the global healthcare industry (Kotler & et. al., 2011). Additionally, the managers also highly involves in complying with different sorts of regulatory guidelines concerning the services rendered by the healthcare institutions to the potential clients. In this regard, the managers of different healthcare institutions have been viewed to involve range of strategic procedures that emphasises upon complying with the governmental regulations during the practice of healthcare services. In this regard, the practice performed by the NHS managers not only ensure to meet the desired goals and objectives of the organisation, but it also enabled the management to clearly its persisting gaps associated with delivering effective services to the patients (Kotler & et. al., 2011). Furthermore, it has also been argued that it is also quite important for the managers in the healthcare institutions to focus on tracking the optimal outcomes which further indicate in terms of justifying and developing different healthcare activities. The process of obtaining adequate results from the market is viewed to be one of the key indicators for the healthcare organisations to improve their potential healthcare practices by a considerable level. This type of strategic marketing procedure of the healthcare managers empowers to devise plan in accordance with the proposed and desired goals of the organisation (Kotler & et. al., 2011). Need for Effective Marketing and Promotion of the Healthcare Practices Effective marketing and promotional activities have major influence on the overall practices of the healthcare institutions. In relation to the fiercely growing competitiveness in the healthcare industry, it has been apparently observed that the healthcare institutions adopt as well as execute adequate measures concerning advertising and promotional activities with the intention of strengthening their competitive position (Berkowitz, 2010; Fortenberry, 2009). Advertising is one of the major aspects of marketing activities which precisely communicates the products or services that offers by an organisation to its potential customers. Therefore, the objective concerning performing marketing campaign especially when launching new products can be regarded as one of the primary course of practices for any healthcare organisation to attain its long-term sustainability in the highly competitive market (URAC, 2009; Borden, 1984). In this regard, the managers of diverse healthcare institutions tend to play a crucial role of preparing effective advertising plan through incorporating media channels along with preparing adequate budgetary schedule. The selection of advertising media along with activity plans are generally conducted by the mangers which enables the healthcare organisations to impersonally reach a large demographic audiences (Worldwide Office of Healthcare Compliance and Privacy, 2009). Relating to this aspect, the promotional strategy of the healthcare institutions also emphasise upon delivering adequate information to the potential clients regarding the service quality along with additional facilities. Promotion of products or services is often viewed to be a major element of any healthcare organisation that takes into concern the practice of influencing the buyers with the deliverance of additional benefits to them (Belch & Belch, 2003). Moreover, an effective use of the aforesaid practice with various promotional features including price, quantity and other activities may contribute in strengthening the overall advancement of the healthcare institutions by a greater level. In this regard, managers of various healthcare institutions are likely to set-up effective promotional strategies along with implementation plans with the intention of attracting and most vitally retaining their existing clients (Brown, 1992). Brokerage Issues in the Buying and Selling of Healthcare Services According to the growing trend of healthcare services, it has been viewed that the healthcare organisations significantly involve intermediary groups of firms with the intention of increasing their financial performances. The healthcare institutions in the present business world seek to involve intermediary groups or agent firms in order to strengthen their potential consumer base. Moreover, it has also been ascertained that a huge figure of commercial and governmental healthcare institutions merely maintain adequate collaboration with different health insurance groups for the purpose of strengthening their patient base (Securities and Exchange Commission, 2010). In this similar concern, health insurance can be stated as one of the major insurance schemes that are available for the individuals. It generally covers the major expenses that are incurred during the period of occurring different health related problems (Lewit & Baker, 1995). Therefore, the health insurance firms maintain adequate relationship with different healthcare institutions which further empowers to obtain a large group of potential clients for their services. It has been apparently observed that the brokers play the role of intermediary and reduce different gaps relating to cultural and linguistic problems that persist between patients and healthcare practitioners. However, in various cases, it has been viewed that certain issues evolve concerning the involvement of intermediary or brokers especially at the time when the healthcare institutions practices their services (Colliers International, n.d.). Nevertheless, the involvement of brokers in the healthcare practice may generally cause communication gap between the patient and healthcare service providers which can further instigate to arise ethical issues for the healthcare service providers. Contextually, the issue associated with the conduct of fraudulent activities might also create critical challenge for the healthcare institutions through the involvement of brokers in their practices (American Society for Healthcare Risk Management, 2011). Essentials of Starting a Practice to Meet the Healthcare Needs for a Group of Clients In relation to the execution of the current marketing strategies in the healthcare industry, it can be frequently observed that a continuous development and implementation of different marketing tools is facilitating the modern healthcare institutions to empower their credibility in the respective industry. Building strong patient volume by promoting new healthcare services along with greater diversification of the business units are considerably identified to be the major aspects of the modern healthcare organisations (McGraw-Hill Education, n.d.). With this regard, the organisations tend to implement adequate marketing strategies through applying innovative and effective marketing tools to achieve greater significance as compared to the other healthcare service providers. Moreover, the healthcare organisations also tend to diversify their respective major service areas into different divisions in order to attract huge figure of customers (Federal Trade Commission, 2004). In order to adequately meet the desired expectation towards healthcare facility of the potential clients, it is highly important to incorporate effective measure through focusing upon various areas like internal environment, competitive analysis of the industry along with developing effective marketing plan (Kotler, 2000). Moreover, it is also important to incorporate the process of analysing the external environment such as demographic condition, competitors’ performances and set up effective advertising and promotional strategy. The integration of external analysis can provide adequate knowledge concerning the current position of the business market. An effective analysis of the external environment enables the healthcare institutions to gain maximum support of the potential stakeholders (Department of Health and Human Services, 2013). Moreover, it is also important for the healthcare institutions to clearly analyse the present demographic condition of the business market where they tends to practice their different healthcare services. In this regard, the marketers must need to understand the general ideas concerning the population, income level along with the employment condition of the particular business market wherein the healthcare institutions aims to provide their range of healthcare services to the clients (Department of Health and Human Services, 2013; Federal Trade Commission, 2004). In the context of advertising, the strategic plan of the healthcare institution will be focused on incorporating different sources including print media, electronic and online media. The strategy of conducting advertising can be effective for the healthcare institutions to communicate its range of practices to a large group of potential clients within a particular business market. Additionally, brand position will also be a major consideration for the healthcare institutions in terms of addressing the ultimate need of the clients. In order to create a successful brand, the strategy will be focusing upon certain crucial factors like quality, positioning, long-term commitment, internal marketing, credibility as well as clear communication process (McGraw-Hill Education, n.d.). Conclusion The notion of effective marketing practice in the healthcare institutions can be defined as one of the major pillar which enables them t to gain superior credibility in the competitive industry. In order to maintain long-term sustainability in the present fiercely growing healthcare market, it is becoming quite important especially for the marketers to integrate advanced marketing strategic tools resulting in raising their credibility by a greater level. Therefore, an effective practice of strategic marketing practice can enable the organisations to strengthen their position in the respective field. In relation to the fiercely growing number of healthcare institutions, the practice of effective marketing processes is an utmost importance for the modern institutions to sustain their competitive position. Additionally, it is also important for the healthcare institutions to maintain effective control on its range of marketing and promotional activities which can further enable them to minimise different potential risks resulting from any external environmental factor. In this regard, the managers of different healthcare organisations must need to clearly analyse the various influencing factors and implement adequate measures in accordance with the organisation’s long term sustainability in the rapidly growing healthcare industry. References American Society for Healthcare Risk Management, 2011. Risk Management Handbook for Health Care Organizations, 3 Volume Set. John Wiley & Sons. Belch, G. E. & Belch, M. A.., 2003. Advertising and Promotion Sixth Edition. The McGraw-Hill Companies. Berkowitz, E., 2010. Essentials of Health Care Marketing. Jones & Bartlett Learning. Borden, N. H., 1984. The Concept of the Marketing Mix. Journal of Advertising Research, pp. 7-12. Brown, M., 1992. Health Care Marketing Management. Jones & Bartlett Learning. Buchbinder, S. B. & Shanks, N. H., 2007. Introduction to Healthcare Management. Jones & Bartlett Publishers. Colliers International, No Date. Healthcare Brokerage. Healthcare Market Expertise. [Online] Available at: http://www.colliers.com/en-us/minneapolisstpaul/services/specializedexpertise/~/media/files/united%20states/markets/minnesota/brochures/msp%20healthcare%20brochure.ashx [Accessed May 22, 2013]. Cooper, P. D., 1994. Health Care Marketing: A Foundation for Managed Quality. Jones & Bartlett Learning Department of Health and Human Services, 2013. Patient Protection and Affordable Care Act; Standards Related to Essential Health Benefits, Actuarial Value, and Accreditation. Federal Register, Vol. 78, No. 37, pp. 12836-12872. Federal Trade Commission, 2004. Improving Health Care: A Dose of Competition. Department of Justice. [Online] Available at: http://www.ftc.gov/reports/healthcare/040723healthcarerpt.pdf [Accessed May 22, 2013]. Fortenberry, J. L., 2009. Health Care Marketing: Tools and Techniques. Jones & Bartlett Learning. Healthcare Strategy Institute, 2011. Healthcare Marketing Strategies. Sixteenth National Summit. [Online] Available at: http://www.healthcarestrategy.com/usermedia/HMSS2011Brochure.pdf [Accessed May 22, 2013]. Kotler, P. & et. al., 2008. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System. Jossey-Bass. Kotler, P. & et. al., 2011. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System. John Wiley & Sons. Kotler, P., 2000. Marketing Management Millennium Edition. Prentice Hall. Lewit, E. M. & Baker, L. S., 1995. The Future of Children. Long-Term Outcomes of Early Childhood Programs, Vol. 5, No. 3, pp. 192-204. McGraw-Hill Education, No Date. Managers and Managing. Chapter 1. [Online] Available at: http://highered.mcgraw-hill.com/sites/dl/free/0078112699/862163/Chapter01.pdf [Accessed May 22, 2013]. NHS England, 2013. About Us. Securing Excellence in Commissioning Primary Care. [Online] Available at: http://www.england.nhs.uk/about/ [Accessed May 22, 2013]. Russell, J., No Date. The Role of Analytics in Transforming Healthcare. Healthcare. [Online] Available at: http://www.oracle.com/us/industries/healthcare/role-analytics-transforming-wp-453387.pdf [Accessed May 22, 2013]. Securities and Exchange Commission, 2010. Risk Management Controls for Brokers or Dealers with Market Access. Final Rule. [Online] Available at: http://www.sec.gov/rules/final/2010/34-63241.pdf [Accessed May 22, 2013]. URAC, 2009. Marketing Guidelines for Accredited and In-Process Organizations. Purpose of the Marketing Guidelines. [Online] Available at: https://www.urac.org/docs/press/MarketingandPressReleaseGuidelines.pdf [Accessed May 22, 2013]. Worldwide Office of Healthcare Compliance and Privacy, 2009. Everyday Healthcare Compliance. Fundamental Principles of Health Care Compliance. [Online] Available at: http://www.jnj.com/wps/wcm/connect/13445d804f5568a4a06ea41bb31559c7/the-right-course.pdf?MOD=AJPERES [Accessed May 22, 2013]. Bibliography Chaston, I., 1999. New Marketing Strategies: Evolving Flexible Processes To Fit Market Circumstance. SAGE. Harvard Business Review, 1980. The Health Care Market: Can Hospitals Survive? Changing Health Care Environment, pp. 100-112. National Center for Cultural Competence, 2011. Cultural Brokers Help Families and Providers Bridge the Cultural Divide. Background. [Online] Available at: http://nccc.georgetown.edu/documents/NCCC_PP_Cultural%20Brokers.pdf [Accessed May 22, 2013]. Component-2 Introduction General Practice is often viewed to be a necessary option for medical care throughout the globe. It is also regarded as the initial point of contact for most of the patients. It has been apparently observed that the general practitioners usually works in different primary organisations like trusts of primary care or groups of clinical commissioning for delivering services (NHS, 2012). It can be observed that GP practice enables overall spectrum for care dealing with problems relating to social, psychological and physical components within the community context (Public Health England, 2012). Furthermore, it has been viewed that GP practice provides extensive knowledge regarding conditions in the medical aspects and decide to provide actions in an effective manner. GPs enable concerning when and who to interfere amid the patients and the families through delivering proper treatment and effectively promoting health and educational facilities (NHS Careers, n.d.). With this concern, this paper intends to discuss on important safety and health regulations, requirements, aspects of financial and operational viability that persist within GP practice. Moreover, the paper also discusses about determining service configuration methods, measurement of performance, financial as well as operational principles and most significantly analysing the role of the managers in running of a healthcare practice in a GP setting. Important Health and Safety Regulations and Requirement in Running a GP Practice In order to determine the significant health and safety regulations along with requirements particularly in running a GP practice, it is to be stated that health and safety regulations appear under the jurisdiction of British health and safety law based upon Health and Safety at Work Act 1974. This particular Act has been viewed to focus upon the general duties perform by the employers for employees along with public members. The Management of Health Care and Safety at Work Regulations 1999 generally provides a clear idea about what activities are to be performed by employers for managing safety and health under the jurisdiction of the aforementioned Act (Health and Safety Executive, 2003). The regulations can be observed as risks associated with safety and health of employees while working. Moreover, the regulations related to risk assessment must identify hazards clearly and should also determine the harm or injury that might arise from hazards. Another regulation that can be identified as identifying legal duties concerning hazards, recognising any controlling measure which might be required for reducing the risk levels and managing security measures for the patients through making arrangements. Monitoring patients, managing along with controlling workplace culture, attaining patients’ satisfaction and assessing different preventive measures for the patients are also regarded as other regulations that need to be preserved in the context of GP practice (Safe Work Australia, 2011). One of the aims of GP practice is to provide quality services to patients through effective care and control (Barker, & et. al., 2003). Requirements In order to determine the requirements in running a GP practice, it has been viewed that there are certain legal and regulatory requisites that seem to be relevant within the context of running a GP practice. These requisites can be associated with Health and Safety at Work Act 1974, REPs Code of Ethical Practice and CRB checks. In response to Health and Safety Act of 1974, all the employers are responsible for ensuring forming a safe working environment and providing the workplace to become independent from causing detrimental effects to the well-being of the personnel (Epps, 2013). It is worth mentioning that dealing with the clients in a proper manner for safety concern can be effectively performed by covering different main areas that include rights, personal responsibilities, relationships and professional standards. Promotion of rights for every individual and fostering of no discriminatory aspect as well as public criticism are to be considered as significant aspects for organizations in maintaining effectual work standard. Besides, development of relationship with customers on the basis of honesty, openness, respect and mutual trust along with physical contact must be carried out within the organizational context through recommended guidelines are also considered to be suitable for GP practice. In terms of professional standards, training and managing employees by providing attractive sessions for ensuring maximum benefits and minimizing risks are considered to be the main aim of GP practice (Epps, 2013). Aspects of Financial Viability Financial Viability is the term used for generating sufficient income for meeting operational payments and making commitments to recover debts in order to develop as well as to develop better level of service. The different aspects of financial viability relating to the practice of a healthcare practice can be observed as management as well as history, operating environment, profitability and dynamics of cash flow (The Registrar of Community Housing, 2009; National Energy Board, 2013). With regard to history and management, there are certain dimensions that are considered in a healthcare practice like recognising traditional along with future clients of the organizations, policies of management and strategies adopted by the organizations in order to mitigate business risks (The Registrar of Community Housing, 2009; Usharani, 2008). In response to operating environment, the factors related to management and its impact on operational scale can be regarded as major dimensions linked with healthcare practice. In terms of profitability, operational margins and efficiency in the financial aspects are taken into concern in the circumstance of healthcare practice. In terms of dynamics of capital flow, the main concern is to identify as well as to meet the obligation in the financial aspects and restructuring the approach of debt management along with capital structure (The Registrar of Community Housing, 2009). Aspects of Operational Management The aspects of operational management can be identified as representation of financial conditions of GP Practice, facilitate adequate training of employees, equipment maintenance as well as safer environment for working environment, providing safety products that minimizes injury risks or property and restricting damage to the environment (Health and Safety Executive, 1999; McGraw-Hill Higher Education, 2007). Moreover, commitments by the employees towards attainment of operational or business objectives, respecting rights of workers concerning fair dealing of the problems relating to the workers are also considered as the vital aspects of operational management (McGraw-Hill Education, 2013; Mahadevan, 2009). Methods Used for Optimising Service Configuration for General Practice Systems with selection of services in an appropriate manner that is suited for conducting particular tasks is duly regarded as one of the effective methods which can be exploited for optimising service configuration relating to GP practice. It can be stated that knowledge regarding appropriate selection of method parameters is considered to be an important aspect for providing greater service in the operations of GP practice (Spooner, 2004). General Practice comprises huge figure of effective services throughout the globe. Therefore, the opportunity of consulting among interest groups on a wide basis can be considered to be significant. Involvement of patients and representatives would assist in bringing the views of patients collectively for making change in respect of primary care. The requests carried on behalf of patients are not beneficial to local population as suggested by GPs. It can be stated that most of the GPs feel different configuration with adequate investments in primary care. It can also be stated that enhanced services and diagnostic facilities could be beneficial for community to provide effective support to patients in facilitating quality care. Tools, patient base and skills would render greater services by ensuring quality care of patients in GP practice, where practitioners are able to consult with the patients directly and can receive their views. The method of extensive quality care of patients would provide satisfaction for patients and can enhance the productivity of GP practice by a considerable level. Moreover, appropriate methods for dealing with administrative tasks, suitable use of equipment for providing the employees and the patients to work in a safer environment, general requirement and monitoring of particular tasks in GP practice such as providing quality care for patients in the organization constitutes operational management strategies (Ruan & et. al., 2008). Performance Measurement With regard to analyse the role of the managers in the circumstance of running a healthcare practice in a GP setting, it has been apparently observed that the aspect of performance measurement is considered to be much significant for improving the health of the patients. Furthermore, it has been viewed that measurement of performances in the United Kingdom is often performed on the basis of electronic medical record that seems to be a major aspect of proper implementation of system of performance measurement. In the context of quality and outcomes framework, performance measurement is based on balanced scorecard approach which is reflected through clinical organization elements which is used for focusing on patients in the said framework. It can be stated that in response to GP practice, performance measurement is primarily based upon three important aspects that include eligibility, operational and transformation of quality. It is worth mentioning that eligibility constraints are measured on the basis of effective performance of employees in GP practice. In respect to operational aspects, it can be stated that performance measurement are conducted on the basis of key indicators that includes preventive and acute care of patients in GP practice. It has also been viewed that performance is also measured through quality monitoring in the organizational context that depicts optimisation of service configuration linked with GP practice (Smith & et. al., 2011). Financial and Operational Principles in Managing Healthcare The financial along with the operational principle in managing healthcare relating to the background of GP practice can be identified as managing the budget for maintaining effective care of patients by delivering quality services (Fond, A.K. L, 1995). In this similar concern, financial principles play a decisive part in managing healthcare as the procedure of accounting in healthcare settings require specialized knowledge. It can also be stated that different healthcare organizations establishes their own professional and educational certification program (McLean, 2003). Moreover, the governments belonging to different nations remain much committed towards practicing effectual financial principles in order to support the diverse healthcare institutions in managing healthcare. These principles might principally encompass designing improved pathways for patients, making appropriate budgets and most vitally managing budgets in an effective manner (Geisler & Wickramasinghe, 2009; Goldsmith, 2005). Operational principles in the context of managing healthcare can be considered as an important aspect. From the theoretical perspectives, there are four vital aspects that can be related to operational principles that comprise planning, leading, organizing as well as controlling. In the aspect of planning, adoption along with execution of effective strategies and goals is considered to be significant for healthcare organizations in managing healthcare within the background of GP practice. In terms of organizing, decision making regarding what activities are to be performed duly comes into action. Leading comprises employee motivation, building ideas for supporting and activities performed by employees (Langabeer, 2008; Brailsford & Harper, 2007). Role of Manager in GP Practice The role of a manager in the context of GP practice is quite important. It can be apparently observed in this similar background that a manager is responsible to manage different important factors relating to the preparation of budgets and leading the staffs along with developing business strategies and making sure that every aspect is executed in an effective manner. Moreover, a manager should be efficient and skilful in performing various tasks concerning budgeting and accounting aspects along with running a proper business domain in order to manage effective healthcare within GP practice. The duties that a manager performs in GP practice can be underlined as recruiting, supervising and training medical employees along with other staffs, dealing with budgets as well as accounts, wage payments and meeting financial targets among others. Controlling equipment, effective supplying of drugs along with various stationeries and managing computerized and manual systems for conducting medical records also fall under the duties or role of managers in GP practice (National Career Service, 2012). Leadership Theories The leadership theories are considered to be much important in the aspect of managing healthcare within the circumstance of GP practice. In this regard, the different theories relating to leadership comprise trait theories, contingency theories, behavioural theories, situational theories, participative theories, relationship theories and management theories. Among the theories depicted above, it can be stated that participative and relationship theories can be considered to be most applicable for managing healthcare within GP practice. This is owing to the reason that with participative and relationship theory, managers tend to encourage the employees for their greater contribution and effective participation in effectively managing healthcare in the context of GP practice. The activities that are performed in the organizational context in terms of operational, financial and other aspects are effectively handled with effective cooperation and collaboration of the members in managing healthcare within GP practice (East Tennessee State University, 2009). Conclusion From the above analysis, it can be concluded that GP practice provides various effectual services that are quite beneficial for the patients in the modern day context. Moreover, the role of the managers in GP practice cannot be ignored which resembles various responsibilities that are performed in order to manage effective healthcare within GP practice by a considerable level. References Barker, R. & et. al., 2003. BTEC National Sport Student Book. 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