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Public health - Essay Example

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Public Health Name: University: Abstract It is a painful experience to have to live with a person who is a drug addict and to helplessly watch them waste away. Provision of vital information about drug and substance abuse to such a person would be very helpful…
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Download file to see previous pages Introduction Drug addiction is defined as a chronic relapsing brain disease that conditions the human body to seek and use drugs despite the awareness of the harmful implications that this has on the body/ health of the individual (Abadinsky, 2011). Drug abuse would, therefore, be looked at as the use of a chemical substance to achieve hedonistic pleasure. It is common knowledge that dealing in drugs is an illegal act. There are even laws and special police units that are established solely to deal with this menace. Despite this, the trade flourishes and many people continue to perish due to the harmful effects that drugs have. An interesting issue to look at is the end result of all the legal attack on the drug trade. In reality, when the trade of drugs is limited, there is a sort of monopoly that comes up. Those who are willing to risk the arrest by the law will reap great benefits due to this. Heroin, for example, will cost a trader from $7500 to $9500 in Bangkok, Thailand. On arrival to the United States, and due to the risk in bringing it in, it will cost from $60,000 to $70,000 (Abadinsky, 2011). This means that people are willing to risk a lot to get the goodies that will be garnered in the end of the whole trade. Focus on Harris County, Houston, Texas A study was conducted by The National Survey on Drug Use and Health in 2002 among 68,126 respondents representative of 98% of the United States population aged 12 years and above. The purpose of the study was to learn about the drug consumption rates in the country. It established that the most commonly abused drug was alcohol and marijuana, which was consumed by 14.6 million people. Another drug that followed these two was prescription drugs that were obtained illegally. They were consumed by 6.2 million users. The study found that the most affected age group was that of users aged between 18 and 25 years (Coombs, 2005). From the above statistics at the national level, the high risk population has been set out as the people aged between 18 and 25 years. This means that the target audience at the national level is the people who are between these ages. In the case of Harris County, in Houston Texas, the statistics are not very different, and objectives that will be put to use at this level will be similar to what is being implemented at the national level. This is mainly because the county is highly populated thus it has a cosmopolitan population. However, the main difference will be the more intimate relationship that will be shared between the implementing team and the target audience. The communication strategy that will be developed will be dealing with the need to educate the people within Harris County of the dangers of drug use. It will also be focused on behavior change among those that are addicted to allow them to reform and move back into society as useful members of the community. To this end, there are a number of objectives that this whole exercise aims to achieve. These objectives are: a positive change of behavior among the addicts towards their rehabilitation; a more informed population on the dangers of drug and substance abuse; the target audience aged 18 to 25 being reoriented towards better ways of having fun, as opposed to involving the use of drugs; the final objective is to ensure that the prevalence rate comes down by at least 30% from where it currently stands. The above objectives are going to be the mile stones that this project will aim to achieve. ...Download file to see next pages Read More
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