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Analysis Paper on Barriers to Breastfeeding in Media - Essay Example

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Analysis paper on barriers to breastfeeding in media The practice of breastfeeding is considerably decreasing from the society owing to the marketing of products that provide substitute for breast milk. The paper will analyze the product that promotes bottle-feeding culture and is causing breastfeeding to come to an end…
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Analysis Paper on Barriers to Breastfeeding in Media

Download file to see previous pages... The message given by this product targets the parents and influences them into using their product which they consider to be the best substitute for human milk. The message is exploited intensively through marketing of this product. As nestle is a big name in food products industry, people are bound to get influenced by their marketing strategies. Consequently, people have adopted the practice of bottle-feeding instead of providing their babies with breast milk. WHO had taken an action against Nestle and international boycott was done of Nestle products due to its inappropriate marketing of breast milk substitutes (Huggins, 2010). In a mini-focus group survey, consumers were asked about the impact this message creates on them and the responses depicted that the message was intended to promote the use of bottle-feeding as compared to breastfeeding. The aim of the company in producing such a substitute milk is getting high revenues from the big market segment that gets influenced by their marketing. As people are misguided into believing that such product act as a complete replacement of breast milk, they tend to buy and use such products more often. A lot of dollars are spent on marketing of such products which is actually helping the company gain huge profits (Felton, 2006). A Letter to Company by Consumer Hello, I have been the frequent user of nestle products and I have always found your products good in quality. However, I have an issue with one product of yours which as a parent concerns me greatly. You have been manufacturing baby milk action that you claim to be a substitute for breastfeeding. I disagree with this point of view as no artificial milk can provide a replacement for human milk and cannot give a baby those benefits. The message that your product gives is misleading and it has actually promoted the use of bottle-feeding making in our culture. I would therefore suggest that you change the message that people can go for breast milk substitutes when they do not find time to breastfeed their children. It can be replaced by the statement that people could make use of this product only if a mother is unable to breastfeed her child due to unavoidable reasons and should not be used on regular basis. Analysis Paper on Women’s Health Portrayed in Advertising Women have been depicted in advertising world as the creatures who are beautiful physically. One can witness the billboards, media and advertising means that associate women with the value of being beautiful. Here an ad for a product has been selected that focuses on the need of a women to be have beautiful wrinkle-free skin. The message that this ad delivers to women and other people is that a women can have youthful skin even in her late fifties or sixties. Therefore, it focuses on the need of a woman to look beautiful and consider it their sole aim to get ideal beauty. Of course, it implies setting of an unrealistic goal for aged women as they cannot just look younger by using a particular cream without getting unhealthy effects of its use. The message more importantly targets aged females or those women who have started having wrinkles on their face (Marotz, 2011). The critical analysis of this product shows that it is not a necessary product and the one that could improve the women’ ...Download file to see next pagesRead More
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